First Look: Spro Wameku Shad

Introducing the Berkley Frittside

All weekend at Bassmaster Classic, Team Berkley threw the new Berkley Frittside. This crankbait will be released in Fall 2019.  It has a classic flat sided profile and balsa action,...

Learn more about the BOOYAH Melee

The BOOYAH MELEE deflects off wood, and other cover with ease due to the uniquely-designed head that always strikes cover first which prompts the hook to move up and away...

Zona LIVE with Seth Feider

First Look: X-Zone Lures Deception Worm

Zaldain’s 1-2 approach for winter fishing

Giant winter smallmouth bass

Zona: Which rod should I use?

Mark Zona describes which rod he uses for a variety of situations. 

Livewell: Talking Elite Series with Carriere

Hamilton’s favorite winter ‘drop baits’