ORLANDO, Fla. — Today, MTN DEW announced a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing, including a brand new coveted 2021 Ford Bronco presented by the number one Country duo LOCASH. Other one-of-a-kind experiences up for grabs include big adventures like a Grand Canyon hike for two, a fishing excursion with Bassmaster Elite Series angler Gerald Swindle, tickets to a race with racecar driver Chase Elliott, outdoor gear and more.
During a summer of indoor activities, people all over the country have been yearning for the outdoor experiences they traditionally love so much. DEW surveyed their consumers and found fans traditionally spent their time with fishing, hiking, motorsports and biking, so to celebrate fans’ interests and give them the opportunity to safely enjoy their favorite activities, “Claim the Outdoors” was born. With outdoors time more meaningful than ever, DEW is ready to celebrate all DEW Nation outdoor activities.
Starting August 17 all you have to do is scan the QR code at retail or enter at DewClaimTheOutdoors.com for a chance at terrific, one of a kind prizing. Then, go on social media and share a picture or video of how you #ClaimtheOutdoors. The sweepstakes ends Oct. 5, 2020.
“DEW fans are known for their energy and passion for the outdoors, which is why we wanted to bring this program to life,” said Chauncey Hamlett, Vice President and Chief Marketing Officer for PepsiCo Beverages North America (South Division). “By creating incredible prizing based on our consumer habits, we’re getting right to their passion points to celebrate a fun, exciting and safe way to return to the outdoor experiences we value most.
“This program is near and dear to us because we love talking to consumers. One of the things we heard from them was they really missed being outdoors. They miss activities like fishing, hunting and motocross. So ‘Claim the Outdoors’ is really consumer driven. They created this demand.”
One of the prizes is a day of fishing with Elite Series angler Gerald Swindle. The popular pro has stayed safe during the pandemic, but he has also found relief by getting outside.
“The outdoors to me is medicine,” said Swindle. “I truly believe that being outdoors can help with a lot of things. It can help with depression, it can help with anxiety and many other things.
“With all the tough things going on in the world, DEW wants people to find the positives and get outside. The message is right in line with what Bassmaster is saying. Go for a hike, take your kids fishing, go camping, do anything you can to ‘Claim the Outdoors.’ It’s a great program, and it’s simple; go outside and get rewarded.”
Prizing includes:
- Grand Prize: 2021 Ford Bronco Big Bend 2 Door, courtesy of Preston Automotive Group, with a year’s worth of Dew presented by #1 country duo LOCASH
- First Prize: 4 Day, 3 Night Guided Grand Canyon Hike for Two
- Second Prize: Tickets to a race with race car driver Chase Elliott
- Third Prize: One on One Fishing experience with Bassmaster Elite Series pro Gerald Swindle
- Additional Prizes: Outdoor gear including mountain bikes, fishing rods and more
Visit DewClaimTheOutdoors.com for additional prizing details and full rules for entry.