BIRMINGHAM, Ala. — Guaranteed Rate, one of the Top 5 largest retail mortgage lenders in the country, has expanded its relationship with B.A.S.S., the worldwide authority on bass fishing. Guaranteed Rate will serve as the title sponsor for four Bassmaster Elite Series events in 2021: Bassmaster Elite at Tennessee River, Feb. 25-28; Bassmaster Elite Series at Pickwick Lake, March 18-21; Bassmaster Elite at Lake Fork, Apr. 22-25; and Bassmaster Elite at Lake Champlain, July 8-11.
“Sponsoring these marquee events takes our partnership with B.A.S.S. to the next level,” said Guaranteed Rate Chief Marketing Officer Steve Moffat. “We are excited to support the best anglers in the world as they compete in some of the sport’s most competitive tournaments.”
Guaranteed Rate is well known for its support of the Chicago White Sox, who play at Guaranteed Rate Field, but also has a diverse nationwide presence across the sports world. The company has sponsorship deals with NASCAR’s Ryan Newman, the NHL, the UFC, World TeamTennis, the Professional Bowlers Association and others.
Last fall, Guaranteed Rate sponsored the Bassmaster Elite at Chickamauga Lake. During that tournament, fans spent more than 22.4 million minutes absorbing live coverage as Texas angler Lee Livesay claimed his first Elite Series win. The young 2021 season is reaching historically high levels of interest as more fans take in real-time scoring and live on-the-water coverage streaming at Bassmaster.com and broadcast on FS1.
“Guaranteed Rate is already a fantastic supporter of sports, and we’re thrilled to partner with the company to reach enthusiastic sportfishing fans in a time when we’re seeing record-breaking levels of interest in the Elite Series,” said B.A.S.S. CEO Bruce Akin.
The Guaranteed Rate Bassmaster Elite at Tennessee River starts Thursday, Feb. 25, and live coverage for all four days of the event can be streamed on Bassmaster.com and the FOX Sports digital platforms. FS1 will also broadcast live from every Elite Series tournament beginning at 8 a.m. ET on Saturday and Sunday.