![](https://www.bassmaster.com/wp-content/uploads/2023/04/GEAR-REVIEW-BERKLEY-SCENTED-FLICKER-SHAD-1.jpg)
WHAT IS IT?
Berkley Scented Flicker Shad
WHAT SETS IT APART?
Equipped with sharp Fusion 19 treble hooks, the Berkley Flicker Shad includes a weight transfer system with internal rattles that roll to the rear for increased casting distance, and then return to their original forward position to help balance out the lure on the retrieve. Available in firetiger, black silver, blue tiger, pearl white, red tiger, purple tiger, black gold, slick firetiger, flashy perch and slick purple candy, the new Berkley Scented Flicker Shad comes with a container of Gulp! Hard Bait Gel in every pack.
HOW DO I USE IT?
We’ve come to expect innovative stuff from Berkley Labs, and the recent development seems like a logical step. Taking one of the company’s popular hard baits, the Flicker Shad, Berkley adds the scent that has accented its Gulp! Soft baits for years. The new Flicker Shad hard baits contain a patent-pending strip of Scent+ Pockets that hold and disperse that enticing Berkley’s Gulp! scent. Cast or trolled, the enhanced Flicker Shad leaves a nose-tempting trail that fish cannot resist.
HOW MUCH?
$9.99-$22.99 (Hard Bait Gel $8.99)
MORE INFORMATION:
ANGLER’S INSIGHT:
While the Berkley Flicker Shad was initially targeted for the walleye market, bass anglers have found that trolling isn’t the bait’s only trick. An easily cast bait with a sweet little fleeing (flicker) action, this one merits consideration anytime bass are targeting baitfish. Tank tested, these baits are built to run true right out of the package. Now with seductive scent added to their attraction, that should help close the sale on tough customers.