New Products from Z-Man 2023

Z-Man® New ICAST Products Showcase

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A slightly downsized version of Jeff “Gussy” Gustafson’s Bassmaster Classic winning bait, Z-Man has just unveiled a 3.5” Scented Jerk ShadZ™—including two exclusive new Gussy colors.
Jeff Gustafson doesn’t always hit the water with his 2023 Bassmaster Classic Trophy. But when he does, packs of Scented Jerk ShadZ aren’t far behind.
Composed of Z-Man’s new ElaZtech® “flippin’” formula, the 4.5” Gremlin™ features ratcheted up durability and easier hook penetrataion, even when the hookpoint is embedded in the bait’s body.
Forged and perfected from scratch, the ZWG™ Weighted Swimbait hook keeps ElaZtech and other soft plastics pinned tight to the hook for perpetually natural presentations and potent hooksets, time after time.
The ZWG hook sports a silicone bead on the hookbend and a conical bait keeper on the neck to align and secure all soft plastics—especially ElaZtech.
At home on a Ned, dropshot or Carolina rig, the 2.4” TRD GobyZ™ swim-crawls across all terrain, offering discerning bass an unmistakable meal. Imitates many bottom-dwelling bass meals, including round gobies, sculpin, darters, bullheads and more.
The TRD GobyZ impersonates a smallmouth bass’ mortal enemy and favorite soft, chewy snack.
Implant your favorite ElaZtech or other soft plastics with mini rattles and tungsten weights. The Z-Man Rattle-Snaker™ is an awesome way to spice up your soft plastics.
Add rattle-attraction to your Ned rig, swimbait or any ElaZtech concoction.
Designed for light line, light lures and supreme bite detection, Drew’s Ultimate Ned Rig Rods (5’4” and 5’10”) give you the authentic Ned rig experience—devised by Midwest finesse fishing forefather Drew Reese and field tested and approved by Ned Kehde himself. At just 2-ounces, Drew’s Ultimate Ned Rig Rods yield the lightest, most enjoyable finesse fishing experience imaginable. Feathery Tennessee handles let the angler to identify the rod’s balance point, affixing the reel of your choice right in the sweet spot.
Precise V-shaped ridges highlight the Z-Man ChatterSpike™, enabling this ultra-refined ChatterBait trailer to animate with a crisp, but restrained fast whipping action.
To increase its action and range of side-to-side movement, the angler can trim the ChatterSpike’s swimming “wings” to the desired size. The soft trailer’s ElaZtech composition provides softness and durability in abundance.
The new Z-Man ChatterSpike™ in perfect rhythm with the ChatterBait Elite EVO™.
Classic crappie shape meets ElaZtech softness, action, buoyancy and durability. The Micro Finesse Baby BallerZ™ is a supreme multispecies softbait.
A brilliant ElaZtech profile for bait finesse fishing (BFS), the Z-Man Micro GOAT™ can be fished horizontal as a baby crayfish or vertical for straight “double paddletail” swimbait retrieves.
Matching Z-Man Micro Finesse minnow profiles like the Baby BallerZ™, Shad FryZ™ and StingerZ™, the new Micro Shad HeadZ™ delivers realistic baitfish sculpting and an easy-to-rig keeper system.
Poured with Z-Man’s amazing ElaZtech formula, the new prerigged 3” Gobius™ swimbait features a split dorsal fin brush guard and structure jig harness to deflect off cover, while its rounded paddle tail delivers subtle swimming action.
Smaller sister of the original HellraiZer™ Tail Bladed Surface Lure, the new 3” HellraiZer is sized just right for up-looking smallmouths or less aggressive largemouth bass.
Imitating small finger mullet, the 3.3” and 4” Mulletron™ swimbait fits salt and freshwater situations alike.
Armed with an easy-to-rig, line-through harness for exceptional hookset and landing ratios, the 4.5” and 6” Mulletron™ LT is the first species specific ElaZtech swimbait.
Upgraded blade finishes, head shape and the most efficient trailer keeper system translate to a truly elite ChatterBait bladed jig. The Z-Man ChatterBait Elite EVO™ asserts its dominance with an instant-start blade and unpredictable, hard hunting action.

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