ICAST 2016 sneak peek

The annual International Convention of Allied Sportfishing Trades show, will be taking place in Orlando, Fla., again this year July 12-15. ICAST is the world’s largest sportfishing trade show and the premier showcase for the latest innovations in fishing gear, accessories and apparel. ICAST is the cornerstone of the sportfishing industry, helping to drive recreational fishing product sales year round.
The annual International Convention of Allied Sportfishing Trades show, will be taking place in Orlando, Fla., again this year July 12-15. ICAST is the world’s largest sportfishing trade show and the premier showcase for the latest innovations in fishing gear, accessories and apparel. ICAST is the cornerstone of the sportfishing industry, helping to drive recreational fishing product sales year round.
The show is restricted to industry personnel only, but because most anglers across the world are gear junkies, and can’t wait to see what’s coming, there are many folks in the fishing-industry press who will be working hard to cover the show and provide preliminary insight on what new products are set to grace tackle-store shelves across the nation. 2016 will be no different.
The show is restricted to industry personnel only, but because most anglers across the world are gear junkies, and can’t wait to see what’s coming, there are many folks in the fishing-industry press who will be working hard to cover the show and provide preliminary insight on what new products are set to grace tackle-store shelves across the nation. 2016 will be no different.
If you can’t wait until 2017, the following gallery provides an inside, exclusive look at many of the new fishing toys scheduled to ship after the first of the year. You’ll probably notice that a Manufacturers Suggested Retail Price isn't listed for many products. That’s because the price may not have been determined yet, but as 2017 draws closer, we’ll provide updates on many of those products. </p>

<p>One thing is certain, 2017 will be loaded with lots of very cool new gear! Enjoy a sneak peek at what you can expect to see next year.
If you can’t wait until 2017, the following gallery provides an inside, exclusive look at many of the new fishing toys scheduled to ship after the first of the year. You’ll probably notice that a Manufacturers Suggested Retail Price isn’t listed for many products. That’s because the price may not have been determined yet, but as 2017 draws closer, we’ll provide updates on many of those products.

One thing is certain, 2017 will be loaded with lots of very cool new gear! Enjoy a sneak peek at what you can expect to see next year.

Berkley Dredger</p>
<p>A combination of body shape and weighted bill drive this bait deep to stay in the strike zone longer. Whether cranked slowly or quickly, the Dredger has a tight, subtle action that is proven to trigger fish that hang out in the deepest water to strike without hesitation. Available in five diving depth models (10 1/2, 14 1/2, 17 1/2, 20 1/2 and 25 1/2). MSRP: $8.95.
Berkley Dredger
A combination of body shape and weighted bill drive this bait deep to stay in the strike zone longer. Whether cranked slowly or quickly, the Dredger has a tight, subtle action that is proven to trigger fish that hang out in the deepest water to strike without hesitation. Available in five diving depth models (10 1/2, 14 1/2, 17 1/2, 20 1/2 and 25 1/2). MSRP: $8.95.
Custom HD colors added to Scatter Rap Cranks and DT14/16</p>
<p>The five new colors being introduced are live bluegill, live largemouth bass, live pumpkinseed, live river shad and live smallmouth bass. Created in perfect detail, the new advanced Custom HD (High Definition) finishes are the most life-like replicas of nature ever. Look closely: The depth of the finish, the color and scale detailing, the reflection of the classic Rapala foil.
Custom HD colors added to Scatter Rap Cranks and DT14/16
The five new colors being introduced are live bluegill, live largemouth bass, live pumpkinseed, live river shad and live smallmouth bass. Created in perfect detail, the new advanced Custom HD (High Definition) finishes are the most life-like replicas of nature ever. Look closely: The depth of the finish, the color and scale detailing, the reflection of the classic Rapala foil.
New colors for Shad Rap 5 and 7, and DT4, 6, 10, 14 and 16</p>
<p>Blaze, delta, mossy, ole blue and rusty (five colors)
 <p>
<p>Shad Rap - A proven classic, the Shad Rap is designed to be fished from ultra-slow speeds to super-fast with superior results. New retreating craw patterns in lifelike, seasonal choices.</p>
 <p>
<p>DT – Made from perfectly consistent select balsa crafted into a tapered fuselage then precisely fitted with internal weights and with custom lips for each size. The new
New colors for Shad Rap 5 and 7, and DT4, 6, 10, 14 and 16
Blaze, delta, mossy, ole blue and rusty (five colors)

Shad Rap – A proven classic, the Shad Rap is designed to be fished from ultra-slow speeds to super-fast with superior results. New retreating craw patterns in lifelike, seasonal choices.

DT – Made from perfectly consistent select balsa crafted into a tapered fuselage then precisely fitted with internal weights and with custom lips for each size. The new “escaping craw” pattern is available in all sizes for 2017.

Rapala Skitter V</p>
<p>Features an exclusive design that radically alters the action of this topwater lure. V-Rap body design combined with tail-weighted balance allows this lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Available in 10 colors, 4-inch, 1/2-ounce, No. 4 VMC black nickel treble hooks.
Rapala Skitter V
Features an exclusive design that radically alters the action of this topwater lure. V-Rap body design combined with tail-weighted balance allows this lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Available in 10 colors, 4-inch, 1/2-ounce, No. 4 VMC black nickel treble hooks.
Storm Arashi Spinbait</p>
<p>The Arashi Spinbait attracts wary suspended fish on the fall and during the retrieve with its delicate rolling action and revolving blades. Counter Rotating Propellers – add subtle flash and vibration while ensuring the bait moves in a straight path. Three-two prop design creates vibration pattern the angler can feel ensuring the optimal slow retrieve speed to maximize the lure’s action and maintain depth. Available in 10 colors, 3 1/8-inch and 1/3-ounce.
Storm Arashi Spinbait
The Arashi Spinbait attracts wary suspended fish on the fall and during the retrieve with its delicate rolling action and revolving blades. Counter Rotating Propellers – add subtle flash and vibration while ensuring the bait moves in a straight path. Three-two prop design creates vibration pattern the angler can feel ensuring the optimal slow retrieve speed to maximize the lure’s action and maintain depth. Available in 10 colors, 3 1/8-inch and 1/3-ounce.
Arashi Vibe</p>
<p>The soft-knock rattle provides a single cadence that attracts without overpowering. Self-tuning line tie is a free-moving design which allows the lure to start action easily and vibrate at slow speeds. Rotated hook hangers nest the hooks close to the body for improved action, preventing hang-ups, even with larger hooks. Available in 14 colors, 2 3/4-inch and 9/16-ounce.
Arashi Vibe
The soft-knock rattle provides a single cadence that attracts without overpowering. Self-tuning line tie is a free-moving design which allows the lure to start action easily and vibrate at slow speeds. Rotated hook hangers nest the hooks close to the body for improved action, preventing hang-ups, even with larger hooks. Available in 14 colors, 2 3/4-inch and 9/16-ounce.
New colors in Original Wiggle Wart</p>
<p>The six new colors being introduced are phantom red craw, phantom green purple craw, ouachita craw, molting craw, blue tiger craw and coppernose craw. Great for targeting finicky fish of any species, a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and four new craw patterns to match local conditions.
New colors in Original Wiggle Wart
The six new colors being introduced are phantom red craw, phantom green purple craw, ouachita craw, molting craw, blue tiger craw and coppernose craw. Great for targeting finicky fish of any species, a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and four new craw patterns to match local conditions.
Livingston Dive Master Jr. 8</p>
<p>The new DM JR 8 is a traditionally proven small profile design with an 8-foot diving depth and round bill that produces an irresistible side-to-side action with the ability to deflect off structure that’s applicable all year long. Add in EBS sound technology and the angler gets the added advantage of nature to call the fish from twice the distance as the traditional lure and dominate the water.
Livingston Dive Master Jr. 8
The new DM JR 8 is a traditionally proven small profile design with an 8-foot diving depth and round bill that produces an irresistible side-to-side action with the ability to deflect off structure that’s applicable all year long. Add in EBS sound technology and the angler gets the added advantage of nature to call the fish from twice the distance as the traditional lure and dominate the water.
Livingston Shredder 53</p>
<p>A small 53MM body that dives aggressively up to 6 feet, and has the exact size and erratic swim action of forage schooling bait in the medium-depth water column. Casting distance is not a problem with this little chunk: At just over 3/8-ounce, it provides dart-like accuracy. EBS Sound Technology works on a subtle pause during the crank, giving the predator no doubt that what they are inhaling is forage.
Livingston Shredder 53
A small 53MM body that dives aggressively up to 6 feet, and has the exact size and erratic swim action of forage schooling bait in the medium-depth water column. Casting distance is not a problem with this little chunk: At just over 3/8-ounce, it provides dart-like accuracy. EBS Sound Technology works on a subtle pause during the crank, giving the predator no doubt that what they are inhaling is forage.
Livingston Pro Ripper 38/75</p>
<p>The Pro Ripper is a lipless crankbait that has evolved from the unnatural beads and rattles of the old days to “call” fish to it from twice as far by mimicking not only look and action, but the natural sounds of a baitfish. Simply cast the Pro Ripper out, let it slow-sink to the desired depth and retrieve at your choice of speed. Available in two new sizes for 2017: 3/8- and 3/4-ounce.
Livingston Pro Ripper 38/75
The Pro Ripper is a lipless crankbait that has evolved from the unnatural beads and rattles of the old days to “call” fish to it from twice as far by mimicking not only look and action, but the natural sounds of a baitfish. Simply cast the Pro Ripper out, let it slow-sink to the desired depth and retrieve at your choice of speed. Available in two new sizes for 2017: 3/8- and 3/4-ounce.
Livingston Vapor 50</p>
<p>A small 50MM body that is aggressive up to 10 feet with a coffin-bill design, this bait features the exact size and erratic swim action of forage schooling in the mid-depth water column. Casting distance is not a problem with this little chunk: At just over 3/8-ounce, you can cast the Vapor like a laser with precision accuracy. Adding a subtle pause during the crank allows EBS to signal to the predator that there’s no doubt that what they are inhaling is forage.
Livingston Vapor 50
A small 50MM body that is aggressive up to 10 feet with a coffin-bill design, this bait features the exact size and erratic swim action of forage schooling in the mid-depth water column. Casting distance is not a problem with this little chunk: At just over 3/8-ounce, you can cast the Vapor like a laser with precision accuracy. Adding a subtle pause during the crank allows EBS to signal to the predator that there’s no doubt that what they are inhaling is forage.
Megabass Dog-X Diamante</p>
<p>The Dog-X Diamante cuts through water with unparalleled responsiveness. Rattle and Silent tuned to the exacting specifications of the national pro staff, it causes an enticing commotion at the water’s surface, drawing strikes from afar. Featuring a sculpted gill plate to add dimension to each turn, the Diamante walks with a lively commotion in calm and rough conditions alike. It comes equipped with three carefully placed Gamakatsu SP-MH No. 5 treble hooks to capture more bites and deliver them safely.
Megabass Dog-X Diamante
The Dog-X Diamante cuts through water with unparalleled responsiveness. Rattle and Silent tuned to the exacting specifications of the national pro staff, it causes an enticing commotion at the water’s surface, drawing strikes from afar. Featuring a sculpted gill plate to add dimension to each turn, the Diamante walks with a lively commotion in calm and rough conditions alike. It comes equipped with three carefully placed Gamakatsu SP-MH No. 5 treble hooks to capture more bites and deliver them safely.
Megabass Funky Flipper</p>
<p>The Funky Flipper is a sub-surface wake bait/crankbait designed for outsized, high-impact action across all retrieve speeds. Keep the rod tip high and dial back your retrieve, as the Funky Flipper will wake with a wide, twisting body action that draws aggressive strikes. Drop the rod tip and/or speed up your retrieve, and it will dive up to about 6 inches, staying in that optimal subsurface range to target large flats and submerged weed beds quickly and effectively.
Megabass Funky Flipper
The Funky Flipper is a sub-surface wake bait/crankbait designed for outsized, high-impact action across all retrieve speeds. Keep the rod tip high and dial back your retrieve, as the Funky Flipper will wake with a wide, twisting body action that draws aggressive strikes. Drop the rod tip and/or speed up your retrieve, and it will dive up to about 6 inches, staying in that optimal subsurface range to target large flats and submerged weed beds quickly and effectively.
Megabass i-Loud</p>
<p>The i-Loud is a jointed topwater prop bait which showcases the Rudder Action Balancer System (RAB) of the i-Jack for devastating action and sound. Housed in a new concept wake bait/prop bait designed by ITO Engineering, the RAB System emits a resounding ‘knock’ as it throws its weight from side to side. It produces a strong sonic presence as it helps power the outsized action of the i-Loud’s jointed body. The rear prop adds another layer of lively sound, and leaves a bubble trace along the retrieve line. With a large profile, and even larger action and sound, it represents an aggressive approach to activate the feeding modes of dormant monsters, and trigger explosive bites.
Megabass i-Loud
The i-Loud is a jointed topwater prop bait which showcases the Rudder Action Balancer System (RAB) of the i-Jack for devastating action and sound. Housed in a new concept wake bait/prop bait designed by ITO Engineering, the RAB System emits a resounding ‘knock’ as it throws its weight from side to side. It produces a strong sonic presence as it helps power the outsized action of the i-Loud’s jointed body. The rear prop adds another layer of lively sound, and leaves a bubble trace along the retrieve line. With a large profile, and even larger action and sound, it represents an aggressive approach to activate the feeding modes of dormant monsters, and trigger explosive bites.
Megabass Kanata</p>
<p>With a streamlined, slender body, Kanata keeps resistance to a minimum. This allows for a fast, action-packed retrieve that will not put undue stress on angler’s wrists and forearms, even with a medium-heavy setup. Sharp rod work fuels energetic darting action, kicking out side-to-side with huge water displacement and appeal. When paused, the Kanata lifts its head and rises, adding a unique action to the mix. Straight retrieve shows off a high-pitch rolling action with flashing visual appeal.
Megabass Kanata
With a streamlined, slender body, Kanata keeps resistance to a minimum. This allows for a fast, action-packed retrieve that will not put undue stress on angler’s wrists and forearms, even with a medium-heavy setup. Sharp rod work fuels energetic darting action, kicking out side-to-side with huge water displacement and appeal. When paused, the Kanata lifts its head and rises, adding a unique action to the mix. Straight retrieve shows off a high-pitch rolling action with flashing visual appeal.
Megabass Knuckle</p>
<p>The Knuckle LD’s profile is further enlivened by a fixed circuit-board lip, powering a high-pitch wobble and roll action that is effective on pressured fish. Additionally, the front hook is equipped with heavy-duty swivel to increase hook-up ratio and keep fish from throwing the hook during the fight. Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially tuned to catch key fish in the toughest conditions.
Megabass Knuckle
The Knuckle LD’s profile is further enlivened by a fixed circuit-board lip, powering a high-pitch wobble and roll action that is effective on pressured fish. Additionally, the front hook is equipped with heavy-duty swivel to increase hook-up ratio and keep fish from throwing the hook during the fight. Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially tuned to catch key fish in the toughest conditions.
Northland Rippin’ Shad</p>
<p>Northland Fishing Tackle’s renowned Rippin’ Shad packs more eye appeal than ever, thanks to an enhanced color palette that includes eight brand-new fish-catching patterns designed to trigger more strikes. It features a flat head for an aggressive, tight-wiggling action, the Rippin’ Shad’s forage-mimicking body also houses a raucous rattle chamber that floods the underwater world with fish-attracting sounds and vibrations.</p>
<p>The Rippin’ Shad features two razor-sharp treble hooks and a perfectly positioned dorsal line tie, allowing the bait to assume a lifelike horizontal position when at rest. It’s available in three sizes from 1/8- to 5/8-ounce.
Northland Rippin’ Shad
Northland Fishing Tackle’s renowned Rippin’ Shad packs more eye appeal than ever, thanks to an enhanced color palette that includes eight brand-new fish-catching patterns designed to trigger more strikes. It features a flat head for an aggressive, tight-wiggling action, the Rippin’ Shad’s forage-mimicking body also houses a raucous rattle chamber that floods the underwater world with fish-attracting sounds and vibrations.
The Rippin’ Shad features two razor-sharp treble hooks and a perfectly positioned dorsal line tie, allowing the bait to assume a lifelike horizontal position when at rest. It’s available in three sizes from 1/8- to 5/8-ounce.
Fin-Wing</p>

<p>New lure? Not Really. The Fin-Wing’s unique design has been around since 1948; created in Michigan’s Upper Peninsula. It’s the metal-spoon-meets-swimbait “lure that swims” design that sets this bait apart from all others.</p> 

<p>Cast and let it sink to a desired depth. A steady retrieve will allow it to retain its path. Pause it over an opening in the weeds and it turns snoot down and sways into the pocket. Speed up the recovery and it turns belly up and walks the perfect dog. Single hook included for adding a soft plastic for an even more weed-proof retrieve, as well bulked up presentation.
Fin-Wing

New lure? Not Really. The Fin-Wing’s unique design has been around since 1948; created in Michigan’s Upper Peninsula. It’s the metal-spoon-meets-swimbait “lure that swims” design that sets this bait apart from all others.

Cast and let it sink to a desired depth. A steady retrieve will allow it to retain its path. Pause it over an opening in the weeds and it turns snoot down and sways into the pocket. Speed up the recovery and it turns belly up and walks the perfect dog. Single hook included for adding a soft plastic for an even more weed-proof retrieve, as well bulked up presentation.

Jackall Gantia Jointed Swimbait</p>
<p>Even anglers have to do a double take at the realistic finish of Jackall Lure’s new Gantia swimbaits. A triple-jointed hard swimbait with a semi-hard tail, the 7-inch Gantia lures big fish through not only the eight available colors, but also a unique design and swimming action. The lure is equally effective fished at high speed or slow speed retrieves. Color finish offered in the new Gantia swimbaits include RT ghost scale wakasagi, rt largemouth bass, rt sexy pearl ayu, drizzle blue natural, trout, scale gill, gizzard shad and hitch. MSRP $37.99
Jackall Gantia Jointed Swimbait
Even anglers have to do a double take at the realistic finish of Jackall Lure’s new Gantia swimbaits. A triple-jointed hard swimbait with a semi-hard tail, the 7-inch Gantia lures big fish through not only the eight available colors, but also a unique design and swimming action. The lure is equally effective fished at high speed or slow speed retrieves. Color finish offered in the new Gantia swimbaits include RT ghost scale wakasagi, rt largemouth bass, rt sexy pearl ayu, drizzle blue natural, trout, scale gill, gizzard shad and hitch. MSRP $37.99
Duel Hardcore Crank 2+ New Colors</p>
<p>The Hardcore Crank is now available in new colors! The round-bodied crankbait with the internationally patented Magnetic Weight Transfer System allows anglers to make precise casts over long distances, easier than ever before. It is coated by the company’s “Power Coat,” which protects it against UV damage and the abrasive mouths from trophy fish. This bait swims through the water with a high-frequency action that draws explosive reaction strikes.
Duel Hardcore Crank 2+ New Colors
The Hardcore Crank is now available in new colors! The round-bodied crankbait with the internationally patented Magnetic Weight Transfer System allows anglers to make precise casts over long distances, easier than ever before. It is coated by the company’s “Power Coat,” which protects it against UV damage and the abrasive mouths from trophy fish. This bait swims through the water with a high-frequency action that draws explosive reaction strikes.
Duel Hardcore ShadCrank</p>
<p>The Hardcore ShadCrank is now available in new color patterns, the shad-style crankbait has a unique lip design that reduces hook fouling and hang-ups while producing a stable and tight wiggle swimming action. The Hardcore ShadCrank works best with a medium to slow retrieve, giving the bait the best subsurface action to provoke explosive hook-ups.
Duel Hardcore ShadCrank
The Hardcore ShadCrank is now available in new color patterns, the shad-style crankbait has a unique lip design that reduces hook fouling and hang-ups while producing a stable and tight wiggle swimming action. The Hardcore ShadCrank works best with a medium to slow retrieve, giving the bait the best subsurface action to provoke explosive hook-ups.
Duel Hardcore Shad</p>
<p>The Hardcore Shad is now available in a new color pattern. This suspending shad bait featuring a unique “Flex-Lip” design that reduces drag and improves the “tight wiggle” swimming action. A variety of finishes and colors allows you to “match the hatch” of your local waters, which now includes Natural Perch. The Shad includes the internationally patented Magnetic Weight Transfer System, for distance and accuracy to strategically cast for your next trophy fish.
Duel Hardcore Shad
The Hardcore Shad is now available in a new color pattern. This suspending shad bait featuring a unique “Flex-Lip” design that reduces drag and improves the “tight wiggle” swimming action. A variety of finishes and colors allows you to “match the hatch” of your local waters, which now includes Natural Perch. The Shad includes the internationally patented Magnetic Weight Transfer System, for distance and accuracy to strategically cast for your next trophy fish.
Duo Deep Crank - G87 15a Deep Crank</p>
<p>Like its older brother, the Duo Deep Crank carries the trademarks of impressive castability, low-tension-retrieve and balanced vibration all in one lure. Precise engineering by Duo`s chief designer, Mr. Masahiro Adachi continues to exceeded expectations with the G87's weight transfer system. An enlarged carriage hides the ballast outside the body cavity, and is anchored by neodymium, a material considerably stronger than the usual magnesium. Tournament anglers are hitting their targets and reaching chosen zones more effectively. The Duo Deep Crank will achieve depths of 14 to 16 feet.
Duo Deep Crank – G87 15a Deep Crank
Like its older brother, the Duo Deep Crank carries the trademarks of impressive castability, low-tension-retrieve and balanced vibration all in one lure. Precise engineering by Duo`s chief designer, Mr. Masahiro Adachi continues to exceeded expectations with the G87’s weight transfer system. An enlarged carriage hides the ballast outside the body cavity, and is anchored by neodymium, a material considerably stronger than the usual magnesium. Tournament anglers are hitting their targets and reaching chosen zones more effectively. The Duo Deep Crank will achieve depths of 14 to 16 feet.
Duo Onimasu</p>
<p>A sinking version of the Onimasu is being introduced. It will carry the same structural internals that are designed to eliminate crush zone in the body, and it possesses the striking and realistic patterns of its sibling. The difference will be in buoyancy and slow descent. Pending conditions and line diameters, the rate of fall is 3-to-1 (3 seconds to 1 foot). These ultra-realistic big baits aren’t for looks, possessing S-Curve technology (a unique slalom motion) and intricate ballast system, the Onimasu 188 weighs in at nearly 3 ounces and stretches nearly 8 inches head to tail. The lure's slalom gait is unique and balanced, and can be adjusted to the speed of retrieve.
Duo Onimasu
A sinking version of the Onimasu is being introduced. It will carry the same structural internals that are designed to eliminate crush zone in the body, and it possesses the striking and realistic patterns of its sibling. The difference will be in buoyancy and slow descent. Pending conditions and line diameters, the rate of fall is 3-to-1 (3 seconds to 1 foot). These ultra-realistic big baits aren’t for looks, possessing S-Curve technology (a unique slalom motion) and intricate ballast system, the Onimasu 188 weighs in at nearly 3 ounces and stretches nearly 8 inches head to tail. The lure’s slalom gait is unique and balanced, and can be adjusted to the speed of retrieve.
Duo Pencil Pop</p>
<p>DUO International has introduced two Realis topwater lures: the Pencil-Popper 148 and 110. Designed for long distance casting and tacking-action, the Pencil Popper 148 and 110 possess a special infrastructure called Rigid Core Structure, which incorporates 40-plus diagonal beams to eliminate crush zones within the body cavity. The bigger brother (148) has a 360-degree rotating hook hanger to increase better leverage on big fish. Easy to cast and operate, the Pencil Poppers will improve an angler’s topwater opportunities.
Duo Pencil Pop
DUO International has introduced two Realis topwater lures: the Pencil-Popper 148 and 110. Designed for long distance casting and tacking-action, the Pencil Popper 148 and 110 possess a special infrastructure called Rigid Core Structure, which incorporates 40-plus diagonal beams to eliminate crush zones within the body cavity. The bigger brother (148) has a 360-degree rotating hook hanger to increase better leverage on big fish. Easy to cast and operate, the Pencil Poppers will improve an angler’s topwater opportunities.
Terminator Walking Frog new colors</p>
<p>New colors added to Terminator Walking Frog: hot shad, bluegill, hot chartreuse shad, smoke silver shad, bull frog, ghost pearl, ghost and black chartreuse leopard.</p>
 
<p>The custom-designed rear positioned weight stays out of the way of the extra-wide gap hook, so as bass chomp down they get the hook, not the weight. Perfect walking action, extra soft body, lifelike round rubber legs, heavy-duty welded line tie and a premium VMC double hook.
Terminator Walking Frog new colors
New colors added to Terminator Walking Frog: hot shad, bluegill, hot chartreuse shad, smoke silver shad, bull frog, ghost pearl, ghost and black chartreuse leopard.

The custom-designed rear positioned weight stays out of the way of the extra-wide gap hook, so as bass chomp down they get the hook, not the weight. Perfect walking action, extra soft body, lifelike round rubber legs, heavy-duty welded line tie and a premium VMC double hook.

Terminator Popping Frog</p>
<p>Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Perfect walking action, extra soft body compresses easily, lifelike round rubber legs, heavy-duty welded line tie and a premium VMC double hook. A custom designed weight is shaped and positioned to stay out of the way of the hook and creates a responsive, easy to impart, walking action. It is available in 16 colors, 2 1/2 inches in length and weighs 9/16 ounces.
Terminator Popping Frog
Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Perfect walking action, extra soft body compresses easily, lifelike round rubber legs, heavy-duty welded line tie and a premium VMC double hook. A custom designed weight is shaped and positioned to stay out of the way of the hook and creates a responsive, easy to impart, walking action. It is available in 16 colors, 2 1/2 inches in length and weighs 9/16 ounces.
Doomsday D-Hop</p>

<p>The D-Hop 75 solves all topwater frog challenges, and it will never fill with water. It is rigged with a 6/0 Super Line EWG hook that will increase hook-up ratio by as much as 80 percent. When rigged with a single hook, it can slide up the line like your average worm, which does not allow the fish to have leverage to throw the bait when it jumps out of the water. The skirts can be removed and personalized to fit the anglers’ need. There is even a small hole in the back of the bait to add split shot or nail weights to adjust the angle that the bait floats on the surface.
Doomsday D-Hop

The D-Hop 75 solves all topwater frog challenges, and it will never fill with water. It is rigged with a 6/0 Super Line EWG hook that will increase hook-up ratio by as much as 80 percent. When rigged with a single hook, it can slide up the line like your average worm, which does not allow the fish to have leverage to throw the bait when it jumps out of the water. The skirts can be removed and personalized to fit the anglers’ need. There is even a small hole in the back of the bait to add split shot or nail weights to adjust the angle that the bait floats on the surface.

Livingston Freddy B</p>
<p>The first artificial hollow-body frog with REAL frog sounds. Freddy B casts great and will maneuver well through structures and pads. Keep it still on the pad longer to allow the EBS Frog sound to bring the fish in for the strike. With its ultra-sticky gaffe-style hooks, you won’t be losing any bringing them to the boat.
Livingston Freddy B
The first artificial hollow-body frog with REAL frog sounds. Freddy B casts great and will maneuver well through structures and pads. Keep it still on the pad longer to allow the EBS Frog sound to bring the fish in for the strike. With its ultra-sticky gaffe-style hooks, you won’t be losing any bringing them to the boat.
Spro Bronzeye Spit Shad</p>
<p>Spro is announcing a new addition to the popular Bronzeye signature line-up of baits with the new Bronzeye Spit Shad. It weighs 1/2 ounce, and is equipped with a sticky sharp 4/0 Gamakatsu Superline EWG Worm Hook. Equipped with a fish-calling spitting, gliding action and sound the lure offers anglers another topwater option to depend on. The legs on the Spit Shad are in a stacked vertical position allowing anglers to walk the Spit Shad back and forth with ease. It will be available in seven of Spro’s top fish-catching color options.
Spro Bronzeye Spit Shad
Spro is announcing a new addition to the popular Bronzeye signature line-up of baits with the new Bronzeye Spit Shad. It weighs 1/2 ounce, and is equipped with a sticky sharp 4/0 Gamakatsu Superline EWG Worm Hook. Equipped with a fish-calling spitting, gliding action and sound the lure offers anglers another topwater option to depend on. The legs on the Spit Shad are in a stacked vertical position allowing anglers to walk the Spit Shad back and forth with ease. It will be available in seven of Spro’s top fish-catching color options.
Z-Man Big T.R.D.</p>
<p>Featuring the same great features and seductive action as the extremely popular Finesse T.R.D., the new Big T.R.D. offers finesse fisherman a larger profile to produce bigger bites. The Big T.R.D. is designed to pair seamlessly with the new Power Finesse ShroomZ jigheads, creating an incredibly versatile finesse fishing package with impressive durability and attraction. The 4-inch stickworm profile is also ideal for wacky rigging, Texas rigging, pitching or Carolina rigging.
Z-Man Big T.R.D.
Featuring the same great features and seductive action as the extremely popular Finesse T.R.D., the new Big T.R.D. offers finesse fisherman a larger profile to produce bigger bites. The Big T.R.D. is designed to pair seamlessly with the new Power Finesse ShroomZ jigheads, creating an incredibly versatile finesse fishing package with impressive durability and attraction. The 4-inch stickworm profile is also ideal for wacky rigging, Texas rigging, pitching or Carolina rigging.
Z-Man Boar HogZ</p>
<p> A deeply-ribbed body, tapered legs and textured twin curly tails combine to give the new 4-inch Boar HogZ an enticing creature bait profile. The extremely versatile size makes it an ideal bait for a variety of applications, including flipping, pitching, Carolina rigging, punching, using as a jig trailer, rigging on a wobble head or football head and more. The Boar HogZ ElaZtech construction creates a naturally buoyant bait that stands up off the bottom at rest and resists nicks, cuts and tears to keep anglers fishing, rather than re-rigging.
Z-Man Boar HogZ
A deeply-ribbed body, tapered legs and textured twin curly tails combine to give the new 4-inch Boar HogZ an enticing creature bait profile. The extremely versatile size makes it an ideal bait for a variety of applications, including flipping, pitching, Carolina rigging, punching, using as a jig trailer, rigging on a wobble head or football head and more. The Boar HogZ ElaZtech construction creates a naturally buoyant bait that stands up off the bottom at rest and resists nicks, cuts and tears to keep anglers fishing, rather than re-rigging.
Z-Man T.R.D. TubeZ</p>
<p>With the growing popularity of the Ned Rig among bass anglers nationwide, the 2 3/4-inch T.R.D. TubeZ will find a spot in the tackleboxes of both recreational and competitive bass anglers alike. Sporting a traditional tube-style profile, the forward third of the T.R.D. TubeZ body is solid to accommodate rigging on small mushroom-shaped jigheads, while the hollow rear portion of the body provides a spiraling, bubbling descent sought after by ardent tube fisherman. Thanks to its 10X Tough ElaZtech construction, the tentacles of the T.R.D. TubeZ float tantalizingly off the bottom at rest, mimicking small crayfish and other invertebrates that comprise the bulk of a bass’ diet, and the dimpled body and salt impregnation provides an extremely lifelike texture and feel.
Z-Man T.R.D. TubeZ
With the growing popularity of the Ned Rig among bass anglers nationwide, the 2 3/4-inch T.R.D. TubeZ will find a spot in the tackleboxes of both recreational and competitive bass anglers alike. Sporting a traditional tube-style profile, the forward third of the T.R.D. TubeZ body is solid to accommodate rigging on small mushroom-shaped jigheads, while the hollow rear portion of the body provides a spiraling, bubbling descent sought after by ardent tube fisherman. Thanks to its 10X Tough ElaZtech construction, the tentacles of the T.R.D. TubeZ float tantalizingly off the bottom at rest, mimicking small crayfish and other invertebrates that comprise the bulk of a bass’ diet, and the dimpled body and salt impregnation provides an extremely lifelike texture and feel.
Do-It’s Yamamoto Senko Mold</p>
<p>Do-It Molds has teamed up again with Gary Yamamoto to produce a set of new molds that give you the ability to make your very own Senkos. Do-It now sells a trio of Essential Series molds that make 4-, 5- and 6-inch Senkos that are — from bow to transom including every rib between — to the exact specifications of the original Gary Yamamoto design. The new molds Do-It offers are part of the Essential Series line of soft plastic molds that are value engineered and retail at only $40.
Do-It’s Yamamoto Senko Mold
Do-It Molds has teamed up again with Gary Yamamoto to produce a set of new molds that give you the ability to make your very own Senkos. Do-It now sells a trio of Essential Series molds that make 4-, 5- and 6-inch Senkos that are — from bow to transom including every rib between — to the exact specifications of the original Gary Yamamoto design. The new molds Do-It offers are part of the Essential Series line of soft plastic molds that are value engineered and retail at only $40.
Yamamoto Sanshouo</p>
<p>The Sanshuou, conceptualized by Western Pro Bub Tosh, Jr., is fashioned to resemble a waterdog, a sculpin, a goby or a bluegill — with a distinct profile that fish don't see all of the time. Yamamoto designed a bait that will work equally whether you're on Lake Erie fishing for trophy smallmouth, at Okeechobee punching heavy mats, or sight fishing and flipping in California. This will become your go-to bait and with a range of colors it'll work in any water clarity under a variety of conditions — try it on a vibrating jig when you want it to have more vibration, or put it on the back of a swim jig.
Yamamoto Sanshouo
The Sanshuou, conceptualized by Western Pro Bub Tosh, Jr., is fashioned to resemble a waterdog, a sculpin, a goby or a bluegill — with a distinct profile that fish don’t see all of the time. Yamamoto designed a bait that will work equally whether you’re on Lake Erie fishing for trophy smallmouth, at Okeechobee punching heavy mats, or sight fishing and flipping in California. This will become your go-to bait and with a range of colors it’ll work in any water clarity under a variety of conditions — try it on a vibrating jig when you want it to have more vibration, or put it on the back of a swim jig.
Yamamoto Zako Swimbait</p>
<p>The new Zako Swimbait was designed by Bassmaster Elite Series angler Brett Hite, and it’s his bait of choice as a swimbait trailer when he’s slinging a vibrating jig, or if he’s in the mood to flip. It was designed to mimic a bluegill or shad, but with a bigger belly. Additionally, Hite wanted to keep the tail action tight, similar to an actual baitfish, so the tail was designed with accordion-style cuts and a flanged tail, which keeps the action minimal. Hook set ratios have also improved as the tail folds in on itself when the fish bite. Another key feature of the Zako, which is exceptionally useful when rigging it as a flip bait, is the center line on the top of the bait — you’ll always know you’re rigging it dead center and that means the Zako will always run true.
Yamamoto Zako Swimbait
The new Zako Swimbait was designed by Bassmaster Elite Series angler Brett Hite, and it’s his bait of choice as a swimbait trailer when he’s slinging a vibrating jig, or if he’s in the mood to flip. It was designed to mimic a bluegill or shad, but with a bigger belly. Additionally, Hite wanted to keep the tail action tight, similar to an actual baitfish, so the tail was designed with accordion-style cuts and a flanged tail, which keeps the action minimal. Hook set ratios have also improved as the tail folds in on itself when the fish bite. Another key feature of the Zako, which is exceptionally useful when rigging it as a flip bait, is the center line on the top of the bait — you’ll always know you’re rigging it dead center and that means the Zako will always run true.
</p>Missile Baits Craw Father
<p>The Craw Father is the offer that no bass can refuse. This 3 1/2-inch craw bait has a subtle thumping action in the claws when moved through the water. The Craw Father can be used many ways with popular techniques such as a Texas rig, on the back of a jig, a Carolina rig, vibrating jig, or punched through the thickest cover. The body can handle a big flipping hook but is not too bulky for finesse tactics. Fish the Craw Father and get the message so you can catch the fishes.
Missile Baits Craw Father
The Craw Father is the offer that no bass can refuse. This 3 1/2-inch craw bait has a subtle thumping action in the claws when moved through the water. The Craw Father can be used many ways with popular techniques such as a Texas rig, on the back of a jig, a Carolina rig, vibrating jig, or punched through the thickest cover. The body can handle a big flipping hook but is not too bulky for finesse tactics. Fish the Craw Father and get the message so you can catch the fishes.
Northland Fatty Tube</p>
<p>The Fatty Tube takes bottom dragging, shaking and twitching tube routines to new heights with a compact, stubby profile that mimics natural bass forage including crayfish, gobies, shad and bluegills. The tube is infused with all the scent and flavor of Northland’s patented Impulse Instinctual Attractant, which features a baked-in MicroPlankton formula gamefish can’t resist.
Northland Fatty Tube
The Fatty Tube takes bottom dragging, shaking and twitching tube routines to new heights with a compact, stubby profile that mimics natural bass forage including crayfish, gobies, shad and bluegills. The tube is infused with all the scent and flavor of Northland’s patented Impulse Instinctual Attractant, which features a baked-in MicroPlankton formula gamefish can’t resist.
Northland Impulse Swimbait</p>
<p>Northland Fishing Tackle’s new Impulse Core Swimbait looks and tastes like the real thing, at all speeds and water conditions. The extra-soft, ribbed body maximizes action and scent release, while the aqua-dynamic boot tail throbs, swims and vibrates at all retrieve speeds. The bait is super-charged with Northland’s patented Impulse Instinctual Attractant, which features a baked-in MicroPlankton formula gamefish can’t resist. The Swimbait is available in 2 1/2-, 3.1/2- and 4 1/2-inch sizes and eight Core-Shot colors. Suggested retail is $4.99 per bag of 4, 5 or 6 baits, depending on size.
Northland Impulse Swimbait
Northland Fishing Tackle’s new Impulse Core Swimbait looks and tastes like the real thing, at all speeds and water conditions. The extra-soft, ribbed body maximizes action and scent release, while the aqua-dynamic boot tail throbs, swims and vibrates at all retrieve speeds. The bait is super-charged with Northland’s patented Impulse Instinctual Attractant, which features a baked-in MicroPlankton formula gamefish can’t resist. The Swimbait is available in 2 1/2-, 3.1/2- and 4 1/2-inch sizes and eight Core-Shot colors. Suggested retail is $4.99 per bag of 4, 5 or 6 baits, depending on size.

Doomsday FatMan</p>
<p>The FatMan 4.6 weighs a 1/2 ounce and is designed for flipping and penetrating heavy cover. It has a high-turbulence ribbed body and tail that moves far more water than thin ribbed or traditional baits. The FatMan is packed with Doomsday’s exclusive Nano Salt that bass can’t resist. This salt adds extra weight yet doesn’t compromise the durability.
Doomsday FatMan
The FatMan 4.6 weighs a 1/2 ounce and is designed for flipping and penetrating heavy cover. It has a high-turbulence ribbed body and tail that moves far more water than thin ribbed or traditional baits. The FatMan is packed with Doomsday’s exclusive Nano Salt that bass can’t resist. This salt adds extra weight yet doesn’t compromise the durability.
Big Bite Baits Suicide Shad</p>
<p>The Suicide Shad acts and fishes like a hollow body swimbait, but is constructed with a solid body that will last longer allowing anglers to catch more fish per bait. The swimbait is 5 inches in length, and is made with a hard head composition, this feature allows for better holding power when rigged on a jighead instead of a belly weight hook option. The Suicide Shad’s tail swims at even the slowest retrieve speed giving the bait the action it needs to trigger bites even when the bites get extra tough.
Big Bite Baits Suicide Shad
The Suicide Shad acts and fishes like a hollow body swimbait, but is constructed with a solid body that will last longer allowing anglers to catch more fish per bait. The swimbait is 5 inches in length, and is made with a hard head composition, this feature allows for better holding power when rigged on a jighead instead of a belly weight hook option. The Suicide Shad’s tail swims at even the slowest retrieve speed giving the bait the action it needs to trigger bites even when the bites get extra tough.
Zoom 5-Inch Swimmer</p>
<p>While the Swimmer is exceptional on a weighted swimbait hook or a jighead, it’s also deadly on the back of a vibrating jig or swimjig, or even on an umbrella rig. It will be available in six colors: shad, Tennessee shad, ayu, hitch, chartreuse blue and blueback herring.
Zoom 5-Inch Swimmer
While the Swimmer is exceptional on a weighted swimbait hook or a jighead, it’s also deadly on the back of a vibrating jig or swimjig, or even on an umbrella rig. It will be available in six colors: shad, Tennessee shad, ayu, hitch, chartreuse blue and blueback herring.
Original Zoom Worm</p>
<p>Zoom Bait Company announces the reintroduction of the Original Zoom Worm, a finesse worm that dates back 40 years. Except now, it will come in hand-poured triple laminate patterns instead of the conventional injection colors that originally comprised its lineup. The new version will be just as tantalizing as the original, but the build process will be more like that of traditional “garage pours,” a labor-intensive, multi-step effort that produces a softer body and a wider range of color options. Up until now, this has been difficult to replicate in a mass production setting. Nevertheless, its shape will remain true to the original upon which the Zoom brand was built.
Original Zoom Worm
Zoom Bait Company announces the reintroduction of the Original Zoom Worm, a finesse worm that dates back 40 years. Except now, it will come in hand-poured triple laminate patterns instead of the conventional injection colors that originally comprised its lineup. The new version will be just as tantalizing as the original, but the build process will be more like that of traditional “garage pours,” a labor-intensive, multi-step effort that produces a softer body and a wider range of color options. Up until now, this has been difficult to replicate in a mass production setting. Nevertheless, its shape will remain true to the original upon which the Zoom brand was built.
Zoom Z Craw Jr.</p>
<p>Zoom Bait Company announces the release of the new Z Craw Jr., a downsized version of the popular ribbed crawfish lure introduced last year. The company shrunk the original model down from 5 inches to 3 1/2 inches for times when bass demand a smaller bite to eat, yet we’ve retained the same forward facing ribs and fluttering craws of the full sized Z Craw.</p>

<p> The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z Craw and will quickly turn into your favorite lure for tempting finicky bedding bass as well. It’s smaller than its predecessor, and while it has finesse applications, you’ll be surprised at how many big bass it fools.
Zoom Z Craw Jr.
Zoom Bait Company announces the release of the new Z Craw Jr., a downsized version of the popular ribbed crawfish lure introduced last year. The company shrunk the original model down from 5 inches to 3 1/2 inches for times when bass demand a smaller bite to eat, yet we’ve retained the same forward facing ribs and fluttering craws of the full sized Z Craw.

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z Craw and will quickly turn into your favorite lure for tempting finicky bedding bass as well. It’s smaller than its predecessor, and while it has finesse applications, you’ll be surprised at how many big bass it fools.

Abu Garcia MGXtreme</p>
<p>Abu Garcia now offers the lightest Revo baitcasting reel ever produced with the new 4.5-ounce Revo MGXtreme. The reel is packed with features serious anglers demand to make them more efficient and more effective on the water. The reel incorporates a new Super Lightweight Concept (SLC) spool design with hybrid-ceramic bearings for improved casting performance. The one-piece X-Mag alloy frame and C6 carbon sideplates greatly reduce weight while providing a stable platform for anglers looking for durability and top-end performance.</p>

<p>Packaged in a compact design, the Revo MGXtreme is generously equipped with stainless steel HPCR (High Performance Corrosion Resistant) bearings as well as hybrid ceramic spool bearings. The Infinitely Variable Centrifugal Brake (IVCB-4) and Carbon Matrix star drag systems used on the MGXtreme are rigorously tested for maximum performance. MSRP for the Revo MGXtreme is $499.95.
Abu Garcia MGXtreme
Abu Garcia now offers the lightest Revo baitcasting reel ever produced with the new 4.5-ounce Revo MGXtreme. The reel is packed with features serious anglers demand to make them more efficient and more effective on the water. The reel incorporates a new Super Lightweight Concept (SLC) spool design with hybrid-ceramic bearings for improved casting performance. The one-piece X-Mag alloy frame and C6 carbon sideplates greatly reduce weight while providing a stable platform for anglers looking for durability and top-end performance.

Packaged in a compact design, the Revo MGXtreme is generously equipped with stainless steel HPCR (High Performance Corrosion Resistant) bearings as well as hybrid ceramic spool bearings. The Infinitely Variable Centrifugal Brake (IVCB-4) and Carbon Matrix star drag systems used on the MGXtreme are rigorously tested for maximum performance. MSRP for the Revo MGXtreme is $499.95.

Abu Garcia ALX</p>
<p>The 5.5-ounce Revo ALX was engineered to give anglers the compact performance along with the versatility of a heavy-duty reel, the ALX features an aluminum frame for added strength while the C6 carbon sideplates and aluminum main gear allow for maximum weight optimization.</p>

<p>Easily adjustable and ultra compact the reel is suited to throw baits from lightweight finesse baits all the way through heavy jigs. A Carbon Matrix drag system makes sure trophy fish stay on the line. The stainless steel HPCR (High Performance Corrosion Resistant) bearings provide increased corrosion resistance as well as a super smooth reel anglers can rely on each day. With a compact design and many ergonomic features, anglers will appreciate the feel of such a heavy-duty performer. MSRP is $249.95.
Abu Garcia ALX
The 5.5-ounce Revo ALX was engineered to give anglers the compact performance along with the versatility of a heavy-duty reel, the ALX features an aluminum frame for added strength while the C6 carbon sideplates and aluminum main gear allow for maximum weight optimization.

Easily adjustable and ultra compact the reel is suited to throw baits from lightweight finesse baits all the way through heavy jigs. A Carbon Matrix drag system makes sure trophy fish stay on the line. The stainless steel HPCR (High Performance Corrosion Resistant) bearings provide increased corrosion resistance as well as a super smooth reel anglers can rely on each day. With a compact design and many ergonomic features, anglers will appreciate the feel of such a heavy-duty performer. MSRP is $249.95.

Pflueger President XT</p>
<p>Pflueger’s President XT baitcast reel is chock-full of upgrades that deliver the type of performance anglers have come to expect from Pflueger. Sideplates have been constructed of durable C30 carbon and the reel features a magnetic braking system. The magnetic braking system is externally adjustable and easily adapts to the lightest presentations. Nine stainless steel ball bearings make this one of the smoothest reels on the market. Anglers will find the President XT reel equipped with slip resistant rubber cork knobs, which help when conditions take a turn for the worse and the fight has just begun.</p>

<p>The 7.7-ounce President XT retrieves 31 inches of line per crank of the aluminum handle. MSRP for the President XT baitcast reel is $79.95.
Pflueger President XT
Pflueger’s President XT baitcast reel is chock-full of upgrades that deliver the type of performance anglers have come to expect from Pflueger. Sideplates have been constructed of durable C30 carbon and the reel features a magnetic braking system. The magnetic braking system is externally adjustable and easily adapts to the lightest presentations. Nine stainless steel ball bearings make this one of the smoothest reels on the market. Anglers will find the President XT reel equipped with slip resistant rubber cork knobs, which help when conditions take a turn for the worse and the fight has just begun.

The 7.7-ounce President XT retrieves 31 inches of line per crank of the aluminum handle. MSRP for the President XT baitcast reel is $79.95.

Shimano Metanium MGL</p> 
Featuring its cutting-edge reel technology to take smoothness and castability to the paramount in casting reels, Shimano offers its new Metanium MGL reels — all six reels in the series are 150 size models offered in three different gears ratios. Along with a lightweight magnesium spool, the different gear ratios offered — 6.2:1, 7.4:1 and 8.5:1 — means there’s a Metanium MGL for a wide range of bass fishing situations. Anglers will uncover a durable reel with its Hagane body design, extreme smoothness from Micro Module Gears, and Shimano’s SilentTune technology for vibration-reduced casting.  Models offered are the Metanium 150, 150HG, 150XG, and left-hand retrieve 151, 151HG and 151XG. Suggested retail: $419.99.
Shimano Metanium MGL
Featuring its cutting-edge reel technology to take smoothness and castability to the paramount in casting reels, Shimano offers its new Metanium MGL reels — all six reels in the series are 150 size models offered in three different gears ratios. Along with a lightweight magnesium spool, the different gear ratios offered — 6.2:1, 7.4:1 and 8.5:1 — means there’s a Metanium MGL for a wide range of bass fishing situations. Anglers will uncover a durable reel with its Hagane body design, extreme smoothness from Micro Module Gears, and Shimano’s SilentTune technology for vibration-reduced casting. Models offered are the Metanium 150, 150HG, 150XG, and left-hand retrieve 151, 151HG and 151XG. Suggested retail: $419.99.
Daiwa Zillion</p>
<p>Daiwa’s new Zillion line of baitcaster’s feature an all-new lower profile design that is easier to palm, and feels natural on the rod. But, it still has the T-Wing system, which will reduce backlashes and produces a longer, more accurate cast. The company has also added the SV spool so you can cast lightweight lures with a greatly reduced chance of backlashes. The reel still features the aluminum frame and Zaion sideplate on the gear side, which gives it strength and remains lightweight. Daiwa added four corrosive resistance ball bearings for more durability, which also resulted in added smoothness. It is available in left- and right-handed retrieves, and two gear ratios: 6.3:1 and 7.3:1. MSRP: $299.95.
Daiwa Zillion
Daiwa’s new Zillion line of baitcaster’s feature an all-new lower profile design that is easier to palm, and feels natural on the rod. But, it still has the T-Wing system, which will reduce backlashes and produces a longer, more accurate cast. The company has also added the SV spool so you can cast lightweight lures with a greatly reduced chance of backlashes. The reel still features the aluminum frame and Zaion sideplate on the gear side, which gives it strength and remains lightweight. Daiwa added four corrosive resistance ball bearings for more durability, which also resulted in added smoothness. It is available in left- and right-handed retrieves, and two gear ratios: 6.3:1 and 7.3:1. MSRP: $299.95.
Daiwa Tatula CT</p>
<p>Daiwa’s new Tatula CT line of baitcasters feature an all-new lower profile design. It’s easier to palm and reduces hand fatigue after a long day of fishing. It still comes standard with the T-Wing system, which reduces backlashes and increases casting distance and accuracy. The reel still features the aluminum frame and air rotation, which give it a silky smooth retrieve. Available in left- and right-handed retrieves; gear ratios: 5.5:1 (RH Only), 6.3:1, 7.3:1 & 8.1:1 (RH Only). MSRP: $129.95.
Daiwa Tatula CT
Daiwa’s new Tatula CT line of baitcasters feature an all-new lower profile design. It’s easier to palm and reduces hand fatigue after a long day of fishing. It still comes standard with the T-Wing system, which reduces backlashes and increases casting distance and accuracy. The reel still features the aluminum frame and air rotation, which give it a silky smooth retrieve. Available in left- and right-handed retrieves; gear ratios: 5.5:1 (RH Only), 6.3:1, 7.3:1 & 8.1:1 (RH Only). MSRP: $129.95.
Daiwa Tatula CT Type R</p>
<p>The Tatula Type R features all the same innovations as the Zillion and Tatula CT, but unlike the standard CT, the Type R comes standard with two corrosive resistant ball bearings for more durability that will also aid in increased casting distance and accuracy and overall smoothness. Available in 6.3:1, 7.3:1 and 8.1:1 gear ratios and MSRPs for $179.99.
Daiwa Tatula CT Type R
The Tatula Type R features all the same innovations as the Zillion and Tatula CT, but unlike the standard CT, the Type R comes standard with two corrosive resistant ball bearings for more durability that will also aid in increased casting distance and accuracy and overall smoothness. Available in 6.3:1, 7.3:1 and 8.1:1 gear ratios and MSRPs for $179.99.
Quantum Smoke HD</p>
<p>Built with a really large 200 size spool that holds 180 yards of 12-pound test, on a compact frame, the new Smoke HD has the body of a sports car with 1-ton diesel truck’s pulling power that makes it ideal for deep crankbaits and Alabama Rigs. It’s available in 7.3:1, 6.6:1 and 5.3:1 — from pitchin’ and flippin’ to deep cranking and vibrating jigs in between, its three wide-ranging gear ratios will lend every angler the perfect speed for any lure. The gears are housed inside an aluminum frame and side cover that is even protected by corrosion fighting SCR alloy.
Quantum Smoke HD
Built with a really large 200 size spool that holds 180 yards of 12-pound test, on a compact frame, the new Smoke HD has the body of a sports car with 1-ton diesel truck’s pulling power that makes it ideal for deep crankbaits and Alabama Rigs. It’s available in 7.3:1, 6.6:1 and 5.3:1 — from pitchin’ and flippin’ to deep cranking and vibrating jigs in between, its three wide-ranging gear ratios will lend every angler the perfect speed for any lure. The gears are housed inside an aluminum frame and side cover that is even protected by corrosion fighting SCR alloy.
Quantum Vapor</p>
<p>Beneath Vapor’s shiny surface there are 11 high-quality bearings for super smoothness, and an aluminum drive gear to assure long term durability and sleek function. Available in 7.0:1 and 6.3:1 gear ratios, anglers are covered from topwaters to shallow cranking as well as flippin’ and pitchin’. The reel also has a super-easy to use external ACS cast control dial that allows for precision adjustments no matter the lure or wind conditions. MSRP: $149
Quantum Vapor
Beneath Vapor’s shiny surface there are 11 high-quality bearings for super smoothness, and an aluminum drive gear to assure long term durability and sleek function. Available in 7.0:1 and 6.3:1 gear ratios, anglers are covered from topwaters to shallow cranking as well as flippin’ and pitchin’. The reel also has a super-easy to use external ACS cast control dial that allows for precision adjustments no matter the lure or wind conditions. MSRP: $149
Zebco Bullet</p>
<p>Geared at 5.1:1, The Zebco Bullet picks up an unprecedented 29 inches of line with each revolution of the handle — a handle that’s padded with unique-feeling new GripEm knobs. Many field test anglers reported the surface of the handle felt even a bit tackier when they’re wet, much like a wide-receiver's gloves. Clearly this is not a discount-priced, two weekends per year, kind of spincast reel — but instead a high-end performance reel designed for anglers that know the value of a premium built spincast reel — and much of Bullet’s class-of-its-own performance comes with true innovation developed by Zebco like friction eliminating casting and retrieving. </p>

<p>Friction has always been a hindrance to spincast reels, but Zebco engineers have eliminated a huge amount of friction with a dual-bearing supported pick-up pin, so that line just rolls smoothly over the pin, plus the line guide hole in the all metal front cover is only 3mm, which was proven in testing to reduce friction and lead to much longer casts.</p> 

<p>Speaking of smooth, the Bullet contains a 100 percent CNC machined cut, high strength, brass drive gear, and nine bearings, all working to create the sort of high-end speedy performance Zebco feels a passionate responsibility to deliver. Bullet retails for $99. </p>
Zebco Bullet
Geared at 5.1:1, The Zebco Bullet picks up an unprecedented 29 inches of line with each revolution of the handle — a handle that’s padded with unique-feeling new GripEm knobs. Many field test anglers reported the surface of the handle felt even a bit tackier when they’re wet, much like a wide-receiver’s gloves. Clearly this is not a discount-priced, two weekends per year, kind of spincast reel — but instead a high-end performance reel designed for anglers that know the value of a premium built spincast reel — and much of Bullet’s class-of-its-own performance comes with true innovation developed by Zebco like friction eliminating casting and retrieving.

Friction has always been a hindrance to spincast reels, but Zebco engineers have eliminated a huge amount of friction with a dual-bearing supported pick-up pin, so that line just rolls smoothly over the pin, plus the line guide hole in the all metal front cover is only 3mm, which was proven in testing to reduce friction and lead to much longer casts.

Speaking of smooth, the Bullet contains a 100 percent CNC machined cut, high strength, brass drive gear, and nine bearings, all working to create the sort of high-end speedy performance Zebco feels a passionate responsibility to deliver. Bullet retails for $99.

13 Fishing Concept A3</p>
<p>Designed from the award-winning lineage of 13 Fishing’s Concept family of reels, the A3 is everything desired in a big low profile, cranked up a few notches. Power is paramount to the new A3 design, and it all starts with the guts of this beast. Cut with Japanese Hamai precision, the new H.A.M. gears are hardened brass that is substantially stronger and thicker than any reel in its class. With over 30+ pounds of fish stopping power in the Bull Drag System, putting the brakes on the hardest fighting fish with silky smooth precision comes with ease.
13 Fishing Concept A3
Designed from the award-winning lineage of 13 Fishing’s Concept family of reels, the A3 is everything desired in a big low profile, cranked up a few notches. Power is paramount to the new A3 design, and it all starts with the guts of this beast. Cut with Japanese Hamai precision, the new H.A.M. gears are hardened brass that is substantially stronger and thicker than any reel in its class. With over 30+ pounds of fish stopping power in the Bull Drag System, putting the brakes on the hardest fighting fish with silky smooth precision comes with ease.
Abu Garcia Fantasista Premier</p>
<p>The Fantasista Premier was developed to give anglers a sleek, high-performance rod. The premium carbon blanks are infused with a 3M Powerlux 500 resin system that allows a thin, ultra-light blank construction with superior impact and fracture resistance. Tetra axial carbon construction of the Fantasista Premier has an added level of strength and durability. With weights ranging from 4.1 to 5.5 ounces, anglers will appreciate the balance and feel of the rods. With five spinning models and eight casting models, anglers can feel the difference when technology and fishability merge. The Abu Garcia Fantasista Premier is equipped with premium grade cork handles for added comfort and has an MSRP of $299.95.</p>

<p>Fantasista is often referred to as a playmaker. In the sports world, the quarterback in football, the point guard in basketball and the center in hockey are arguably the offensive leaders. The playmaker exudes confidence.
Abu Garcia Fantasista Premier
The Fantasista Premier was developed to give anglers a sleek, high-performance rod. The premium carbon blanks are infused with a 3M Powerlux 500 resin system that allows a thin, ultra-light blank construction with superior impact and fracture resistance. Tetra axial carbon construction of the Fantasista Premier has an added level of strength and durability. With weights ranging from 4.1 to 5.5 ounces, anglers will appreciate the balance and feel of the rods. With five spinning models and eight casting models, anglers can feel the difference when technology and fishability merge. The Abu Garcia Fantasista Premier is equipped with premium grade cork handles for added comfort and has an MSRP of $299.95.

Fantasista is often referred to as a playmaker. In the sports world, the quarterback in football, the point guard in basketball and the center in hockey are arguably the offensive leaders. The playmaker exudes confidence.

Berkley Series One</p> 
<p>It’s back. Berkley is resurrecting the Series One sticks. The Series One is known for its reliability and performance, and Berkley is enhancing the positive image built by the original Series One by introducing a revitalized model. Fans can expect the same high-standard rod infused with more technologically advanced features for the next generation Series One. A 30-ton graphite 100-percent carbon fiber blank ensures this rod lasts for years and maintains strength and sensitivity throughout the life of the rod.</p> 

<p>Six full-cork handle options and a precision lock twist down reel seat highlight the Series One. The reel seat gives anglers comfort knowing their reel stays in place without shifting around. The Series One is available in nine casting models and 13 spinning models. Each Series One has an MSRP of $99.95.
Berkley Series One
It’s back. Berkley is resurrecting the Series One sticks. The Series One is known for its reliability and performance, and Berkley is enhancing the positive image built by the original Series One by introducing a revitalized model. Fans can expect the same high-standard rod infused with more technologically advanced features for the next generation Series One. A 30-ton graphite 100-percent carbon fiber blank ensures this rod lasts for years and maintains strength and sensitivity throughout the life of the rod.

Six full-cork handle options and a precision lock twist down reel seat highlight the Series One. The reel seat gives anglers comfort knowing their reel stays in place without shifting around. The Series One is available in nine casting models and 13 spinning models. Each Series One has an MSRP of $99.95.

Fenwick Aetos</p>
<p>The new Aetos has feature enhancements including an X-Veil high modulus blank that gives anglers a more sensitive, strong fishing rod. The company has also incorporated deep-depressed titanium guides that help eliminate insert pop outs and are virtually indestructible. The Aetos utilizes a custom Fenwick ergonomic reel seat, making the rod more sensitive to the subtlest bite at the end of the line.</p> 

<p>Incorporating a unique blend of TAC (Technologically Advanced Construction) cork and high-density EVA, the Fenwick Aetos rods have increased slip resistance in the split grip design. When hands are soaking, rest assured the last thing slipping through the grip is the Fenwick Aetos. Available in 10 spinning and 13 casting models with a variety of actions and lengths, the Fenwick Aetos has an MSRP of $199.95.
Fenwick Aetos
The new Aetos has feature enhancements including an X-Veil high modulus blank that gives anglers a more sensitive, strong fishing rod. The company has also incorporated deep-depressed titanium guides that help eliminate insert pop outs and are virtually indestructible. The Aetos utilizes a custom Fenwick ergonomic reel seat, making the rod more sensitive to the subtlest bite at the end of the line.

Incorporating a unique blend of TAC (Technologically Advanced Construction) cork and high-density EVA, the Fenwick Aetos rods have increased slip resistance in the split grip design. When hands are soaking, rest assured the last thing slipping through the grip is the Fenwick Aetos. Available in 10 spinning and 13 casting models with a variety of actions and lengths, the Fenwick Aetos has an MSRP of $199.95.

Shimano Zodias</p>
<p>Offered in technique specific designs, Shimano adds three rods to its 14-model Zodias bass rod line-up with the new ZDS170M-G, 176MH-G and the 175H. The 7-foot ZDS170M-G and 7-foot-6 inch ZDS176M-G crankbaits rods have longer rear grips for long-casting leverage, and include glass composite material within their Hi Power X blank for the softer action needed. The heavy power, 7-foot-5-inch ZDS175H is ideal for braided line applications, especially when launching frogs into heavy grass. A long rear grip provides added casting distance leverage.
Shimano Zodias
Offered in technique specific designs, Shimano adds three rods to its 14-model Zodias bass rod line-up with the new ZDS170M-G, 176MH-G and the 175H. The 7-foot ZDS170M-G and 7-foot-6 inch ZDS176M-G crankbaits rods have longer rear grips for long-casting leverage, and include glass composite material within their Hi Power X blank for the softer action needed. The heavy power, 7-foot-5-inch ZDS175H is ideal for braided line applications, especially when launching frogs into heavy grass. A long rear grip provides added casting distance leverage.
G. Loomis GLX</p>
<p>Bass anglers are offered lighter blanks and better handle design ergonomics in G. Loomis’ new GLX bass rods, but the key behind the new 35-rod lineup is balance. According to G. Loomis rod designers, the even better balance found in the new GLX enhances to total, overall rod sensitivity. Along with 20 casting and 15 spinning GLX rods offered, anglers have a wide choice of specific models for their specific fishing techniques. There are 11 casting and six spinning ‘Jig & Worm’ rods from 6-foot, 8-inch to 7-foot, 5-inch. The lengthy 892S JWR and 893S JWR spinning rods are ideal for open water use when casting tubes.</p>

<p>For all-around use for anything from Texas-rigged worms to spinnerbaits, the GLX ‘Mag Bass’ rods include five models — 6-foot, 6-inch and 7-footer, while the all-around ‘Spin Jig’ spinning rods — in 6-foot; 6-foot, 6-inch; and 7-foot lengths — are ideal for lighter lures and smaller plastic creature baits. The new GLX rod line-up also includes two 6-foot, 10-inch drop shot spinning rods — a mag-light and mag-medium power, and a 6-foot, 10-inch mag-light power ‘Shaky’ rod. All the new GLX rods have Fuji ‘K’ frame guides with SIC rings, and feature a special corrosion-resistant coating. G. Loomis provides a unique look with a fade paint process within the butt section. Suggested retail from $415 to $465.
G. Loomis GLX
Bass anglers are offered lighter blanks and better handle design ergonomics in G. Loomis’ new GLX bass rods, but the key behind the new 35-rod lineup is balance. According to G. Loomis rod designers, the even better balance found in the new GLX enhances to total, overall rod sensitivity. Along with 20 casting and 15 spinning GLX rods offered, anglers have a wide choice of specific models for their specific fishing techniques. There are 11 casting and six spinning ‘Jig & Worm’ rods from 6-foot, 8-inch to 7-foot, 5-inch. The lengthy 892S JWR and 893S JWR spinning rods are ideal for open water use when casting tubes.

For all-around use for anything from Texas-rigged worms to spinnerbaits, the GLX ‘Mag Bass’ rods include five models — 6-foot, 6-inch and 7-footer, while the all-around ‘Spin Jig’ spinning rods — in 6-foot; 6-foot, 6-inch; and 7-foot lengths — are ideal for lighter lures and smaller plastic creature baits. The new GLX rod line-up also includes two 6-foot, 10-inch drop shot spinning rods — a mag-light and mag-medium power, and a 6-foot, 10-inch mag-light power ‘Shaky’ rod. All the new GLX rods have Fuji ‘K’ frame guides with SIC rings, and feature a special corrosion-resistant coating. G. Loomis provides a unique look with a fade paint process within the butt section. Suggested retail from $415 to $465.

<h4>Best of Show - Freshwater Rod</h4>
<p><i>St. Croix</i><br>
<b>Legend Glass</b><br>
<p>Legend Glass is a new series featuring premium, linear S-Glass blanks built on IPC-engineered mandrels creating the ultimate fiberglass rods. Super light in weight, Legend Glass is designed for fishing all types and sizes of crankbaits and other lures that benefit when matched with a moderate-action rod. Retail prices: $240 - $250.
Best of Show – Freshwater Rod
St. CroixLegend GlassLegend Glass is a new series featuring premium, linear S-Glass blanks built on IPC-engineered mandrels creating the ultimate fiberglass rods. Super light in weight, Legend Glass is designed for fishing all types and sizes of crankbaits and other lures that benefit when matched with a moderate-action rod. Retail prices: $240 – $250.
Quantum Prism</p>
<p>The Quantum Prism is a series of four spinning rods and three casting rods with widely varying actions and handle designs to satisfy hard-core bass anglers. The rod guides are serious, too. Unlike cheaper ceramic inserts that often pop-out at the most inopportune time, Prism’s rod guides feature hard chrome inserts that are super smooth and bulletproof. Lengths range from a 6-foot, 6-inch spinning model, up to a 7-foot, 6-inch heavy-action casting rod best suited for flippin’ and pitchin’ to thick largemouth habitat — all for under one hundred bucks each.
Quantum Prism
The Quantum Prism is a series of four spinning rods and three casting rods with widely varying actions and handle designs to satisfy hard-core bass anglers. The rod guides are serious, too. Unlike cheaper ceramic inserts that often pop-out at the most inopportune time, Prism’s rod guides feature hard chrome inserts that are super smooth and bulletproof. Lengths range from a 6-foot, 6-inch spinning model, up to a 7-foot, 6-inch heavy-action casting rod best suited for flippin’ and pitchin’ to thick largemouth habitat — all for under one hundred bucks each.
McCain Rods</p>
<p>McCain Hi-Performance rod selection delivers the performance that serious fishermen demand. The company’s premium series rods are light, sensitive, powerful and durable. Constructed of the finest American made graphite, Fuji reel seats, Kigan 3D guides and premium quality cork.
McCain Rods
McCain Hi-Performance rod selection delivers the performance that serious fishermen demand. The company’s premium series rods are light, sensitive, powerful and durable. Constructed of the finest American made graphite, Fuji reel seats, Kigan 3D guides and premium quality cork.
13 Fishing Muse Black</p>
<p>Tailored to deliver a perfect balance between form and function… with outstanding results. A lightweight performance driven rod with dynamically sculpted curves and exclusive lightweight materials, a 36-ton Poly-Vector Graphite (PVG36T) blank powers the Muse Black. Zonal Action Technology (ZAT2) empowers designers working with Elite Series anglers to tailor the rod’s complex and dynamic taper. Whether it's microscopic hair jigs on Lake Champlain or Roman Made swimbaits in southern California, the Muse series excels at a multitude of locations and techniques.
13 Fishing Muse Black
Tailored to deliver a perfect balance between form and function… with outstanding results. A lightweight performance driven rod with dynamically sculpted curves and exclusive lightweight materials, a 36-ton Poly-Vector Graphite (PVG36T) blank powers the Muse Black. Zonal Action Technology (ZAT2) empowers designers working with Elite Series anglers to tailor the rod’s complex and dynamic taper. Whether it’s microscopic hair jigs on Lake Champlain or Roman Made swimbaits in southern California, the Muse series excels at a multitude of locations and techniques.
Winn Superior Rod Wrap</p>
<p>Check out all the colors of Winn Superior Rod Wrap, which include a basic navy blue, black or dark gray for an easy match. If your motto is “Go bright or go home!” try Winn’s solid lime green, pink, yellow, purple or red wraps or the knockout “Camo” colors — wildfire, desert camo, blue camo, white blue camo, gray camo, lime green camo, and pink camo.
Winn Superior Rod Wrap
Check out all the colors of Winn Superior Rod Wrap, which include a basic navy blue, black or dark gray for an easy match. If your motto is “Go bright or go home!” try Winn’s solid lime green, pink, yellow, purple or red wraps or the knockout “Camo” colors — wildfire, desert camo, blue camo, white blue camo, gray camo, lime green camo, and pink camo.
<h4>Best of Show - Overall</h4>
<p><i>Minn Kota</i><br>
<b>Ultrex</b><br>
<p>Minn Kota’s new Ultrex gives you the control of a Fortrex, plus i-Pilot capabilities. Get ultra-responsive, comfortable Power Steering with GPS-powered tools like Spot-Lock, and change the way you fish forever.
Best of Show – Overall
Minn KotaUltrexMinn Kota’s new Ultrex gives you the control of a Fortrex, plus i-Pilot capabilities. Get ultra-responsive, comfortable Power Steering with GPS-powered tools like Spot-Lock, and change the way you fish forever.
MotorGuide X5</p>
<p>The X5 combines new technology with robust construction to create a professional caliber motor for the avid bass angler. Its innovative VRS technology enables anglers to precisely steer and maneuver their boat, especially in tight places where fish like to hide.</p> 

<p>X5’s rugged construction features a strong oversized stainless steel outer shaft and a tough composite inner shaft. The wide-stance breakaway mount is extruded from aircraft-grade aluminum and long-life metal bushings are used in high-wear areas. X5 comes standard with Digital Power Management technology that extends battery life up to five times beyond its normal capacity and minimizes wear and tear on internal components to keep anglers on the water longer.
MotorGuide X5
The X5 combines new technology with robust construction to create a professional caliber motor for the avid bass angler. Its innovative VRS technology enables anglers to precisely steer and maneuver their boat, especially in tight places where fish like to hide.

X5’s rugged construction features a strong oversized stainless steel outer shaft and a tough composite inner shaft. The wide-stance breakaway mount is extruded from aircraft-grade aluminum and long-life metal bushings are used in high-wear areas. X5 comes standard with Digital Power Management technology that extends battery life up to five times beyond its normal capacity and minimizes wear and tear on internal components to keep anglers on the water longer.

<h4>Best of Show - Electronics</h4>
<p><i>Humminbird</i><br>
<b>Helix 10 SI</b>
<p> Like the rest of the expanding Helix family, Helix 10 comes standard with an Ethernet port for networking multiple units and technologies like Minn Kota iPilot Link, Humminbird 360 Imaging and AutoChart Live, which allows anglers to make their own maps in real time, no PC, server or cloud upload required.</p> 
<p>The Helix 10 Series comprises three models, all with an incredibly user-friendly operating system called Reflex Interface, X-Press Menu System keypad control, three “shortcut” preset buttons, 1024H x 600V HD 10.1-inch 65,000-colors TFT display, and allow for gimbal mounting, or in-dash mounting with optional kit. International models support 200/50kHz. Optional 50 kHz transducers are available for extreme deep-water use. To obtain 1000 watts, optional deep-water transducer required.</p> 
<p>Helix 10 Sonar — GPS, Helix 10 DI — GPS, and Helix 10 SI — GPS all feature dual SD card slots for use with advanced cartography or to save screenshots, sonar recordings or waypoints. All models in the HELIX 10 family feature upgradable software.
Best of Show – Electronics
HumminbirdHelix 10 SI
Like the rest of the expanding Helix family, Helix 10 comes standard with an Ethernet port for networking multiple units and technologies like Minn Kota iPilot Link, Humminbird 360 Imaging and AutoChart Live, which allows anglers to make their own maps in real time, no PC, server or cloud upload required.
The Helix 10 Series comprises three models, all with an incredibly user-friendly operating system called Reflex Interface, X-Press Menu System keypad control, three “shortcut” preset buttons, 1024H x 600V HD 10.1-inch 65,000-colors TFT display, and allow for gimbal mounting, or in-dash mounting with optional kit. International models support 200/50kHz. Optional 50 kHz transducers are available for extreme deep-water use. To obtain 1000 watts, optional deep-water transducer required.
Helix 10 Sonar — GPS, Helix 10 DI — GPS, and Helix 10 SI — GPS all feature dual SD card slots for use with advanced cartography or to save screenshots, sonar recordings or waypoints. All models in the HELIX 10 family feature upgradable software.
Lowrance Elite 7 Ti</p>
The Lowrance Elite-5 and Elite-7 Ti touchscreen fishfinder/chartplotters offer anglers high-performance at an incredible value. With an easy-to-use touchscreen interface, Bluetooth and wireless connectivity, proven Lowrance navigation technology and high-performance sonar — including Chirp sonar, Structurescan HD and Downscan Imaging — the Elite Ti Series is a robust, feature-rich, yet compact solution — all at an affordable price.</p>

<p>The Lowrance Elite Ti is designed for anglers who want a complete view of the area beneath their boat. Chirp Sonar offers improved fish-target separation and screen clarity, while the Structurescan HD sonar imaging system with exclusive Lowrance Downscan Imaging delivers photo-like images of fish-holding structure on both sides and directly beneath the boat.
Lowrance Elite 7 Ti
The Lowrance Elite-5 and Elite-7 Ti touchscreen fishfinder/chartplotters offer anglers high-performance at an incredible value. With an easy-to-use touchscreen interface, Bluetooth and wireless connectivity, proven Lowrance navigation technology and high-performance sonar — including Chirp sonar, Structurescan HD and Downscan Imaging — the Elite Ti Series is a robust, feature-rich, yet compact solution — all at an affordable price.

The Lowrance Elite Ti is designed for anglers who want a complete view of the area beneath their boat. Chirp Sonar offers improved fish-target separation and screen clarity, while the Structurescan HD sonar imaging system with exclusive Lowrance Downscan Imaging delivers photo-like images of fish-holding structure on both sides and directly beneath the boat.

Raymarine LightHouse II</p>
<p>Build your own personal, high definition bathymetric maps with Navionics SonarChart Live on Raymarine. Raymarine LightHouse II compatible MFDs all get this powerful capability with the new LightHouse II Release 17 software update.  SonarChart Live uses your fishfinder or depthsounder and GPS to build charts on-the-fly with true 1-foot contour intervals. It's the perfect tool for mapping out your favorite fishing spots, or just visualizing the ever-changing underwater world.  
LightHouse II Release 17 works with Raymarine a-Series, c-Series, e-Series, eS-Series and gS-Series Multifunction Displays. The software update is free and available now on Raymarine.com.
Raymarine LightHouse II
Build your own personal, high definition bathymetric maps with Navionics SonarChart Live on Raymarine. Raymarine LightHouse II compatible MFDs all get this powerful capability with the new LightHouse II Release 17 software update. SonarChart Live uses your fishfinder or depthsounder and GPS to build charts on-the-fly with true 1-foot contour intervals. It’s the perfect tool for mapping out your favorite fishing spots, or just visualizing the ever-changing underwater world.
LightHouse II Release 17 works with Raymarine a-Series, c-Series, e-Series, eS-Series and gS-Series Multifunction Displays. The software update is free and available now on Raymarine.com.
SpiderWire Stealth Smooth</p>
<p>Anglers trust SpiderWire Stealth for its smoothness and strength. A smoother braid whisks through the guides with ease and provides a quiet, effortless cast, a quick vertical descent and more efficiency on the water. To meet this need, Spiderwire introduces Stealth Smooth for 2017.</p>

<p>Available in 125-, 200-, 300-, 500-, 1500- and 3000-yard spools, SpiderWire Stealth Smooth is offered in moss green and will be available early 2017. MSRP for SpiderWire Stealth Smooth starts at $13.99.
SpiderWire Stealth Smooth
Anglers trust SpiderWire Stealth for its smoothness and strength. A smoother braid whisks through the guides with ease and provides a quiet, effortless cast, a quick vertical descent and more efficiency on the water. To meet this need, Spiderwire introduces Stealth Smooth for 2017.

Available in 125-, 200-, 300-, 500-, 1500- and 3000-yard spools, SpiderWire Stealth Smooth is offered in moss green and will be available early 2017. MSRP for SpiderWire Stealth Smooth starts at $13.99.

Sufix Nanobraid adds 10- and 14-pound, and lo-vis green</p>
<p>Currently available in 2-, 3-, 4-, 6-, 8-, 10-, 12- and 14-pound tests. The line is available in aqua camo and lo-vis green. Built with a wide angle braiding technology that creates higher tension on the braiding process, resulting in a tight weave and super strong, silky smooth line.
Sufix Nanobraid adds 10- and 14-pound, and lo-vis green
Currently available in 2-, 3-, 4-, 6-, 8-, 10-, 12- and 14-pound tests. The line is available in aqua camo and lo-vis green. Built with a wide angle braiding technology that creates higher tension on the braiding process, resulting in a tight weave and super strong, silky smooth line.
Duel Hardcore Braid</p>
<p>Micro pitch 8 strand specially coated braided line. Smooth surface design reduces friction and line noise, allowing you to fish with stealth and silence while maintaining easy handling and maximum abrasion resistance.
Duel Hardcore Braid
Micro pitch 8 strand specially coated braided line. Smooth surface design reduces friction and line noise, allowing you to fish with stealth and silence while maintaining easy handling and maximum abrasion resistance.
Yo-Zuri TopKnot</p>
<p>Yo-Zuri TopKnot 100 percent Super Fluorocarbon Mainline has been formulated to provide superior strength and durability while maintaining an invisible, casting fishing line. The company has gone the extra step for creating a natural clear color that blends in any water condition and its surroundings.
Yo-Zuri TopKnot
Yo-Zuri TopKnot 100 percent Super Fluorocarbon Mainline has been formulated to provide superior strength and durability while maintaining an invisible, casting fishing line. The company has gone the extra step for creating a natural clear color that blends in any water condition and its surroundings.
Seaguar Finesse Fluorocarbon</p>
<p>Seaguar Finesse Fluorocarbon is a double-structure line with smaller diameters and exceptional knot and tensile strength. It’s soft and supple with low memory, making it a great choice for finesse applications. Available in 5.2-, 6.2-, 7.3- and 8.4-pound tests on 150-yard spools.
Seaguar Finesse Fluorocarbon
Seaguar Finesse Fluorocarbon is a double-structure line with smaller diameters and exceptional knot and tensile strength. It’s soft and supple with low memory, making it a great choice for finesse applications. Available in 5.2-, 6.2-, 7.3- and 8.4-pound tests on 150-yard spools.
Seaguar Rippin’ Monofilament</p>
<p>New Seaguar Rippin’ Monofilament is a thin-diameter monofilament with exceptional knot and tensile strength; yet, it’s soft and supple with very low memory to cast like a bullet. Low stretch properties enable surer hook sets. In 4- to 20-pound break strengths in 200-yard spools.
Seaguar Rippin’ Monofilament
New Seaguar Rippin’ Monofilament is a thin-diameter monofilament with exceptional knot and tensile strength; yet, it’s soft and supple with very low memory to cast like a bullet. Low stretch properties enable surer hook sets. In 4- to 20-pound break strengths in 200-yard spools.
Sunline BX2 Braided Line</p>
<p>Sunline America is introducing a new braided line to its braid lineup called BX2. The new BX2 is made with Sunline’s new 8-strand Ultimate IZANAS PE braided line that features a smooth surface process for longer casting and reduced rod guide noise. BX2 is available in 125- and 600-yard spools, and green line color option. BX2 is offered in 35-, 50- and 65-pound strengths.
Sunline BX2 Braided Line
Sunline America is introducing a new braided line to its braid lineup called BX2. The new BX2 is made with Sunline’s new 8-strand Ultimate IZANAS PE braided line that features a smooth surface process for longer casting and reduced rod guide noise. BX2 is available in 125- and 600-yard spools, and green line color option. BX2 is offered in 35-, 50- and 65-pound strengths.
Sunline TX1 Braided Line
Smooth surface processing makes TX1 slicker with silicon molecules reducing frictions when passing through the rod guides. This increased slickness improves casting distance and reduces guide noise. TX1 still features a small diameter and high abrasion resistance that all anglers demand. This premium braided line is made by Sunline in Japan with Izanas top technology. It is round woven with eight strands for ultimate strength and roundness. TX1 will be offered in two colors ultra vis yellow and green, and will come in 125- and 600-yard spools. Line sizes are 7-, 10-, 12-, 16-, and 24-pound tests.
Sunline TX1 Braided Line
Smooth surface processing makes TX1 slicker with silicon molecules reducing frictions when passing through the rod guides. This increased slickness improves casting distance and reduces guide noise. TX1 still features a small diameter and high abrasion resistance that all anglers demand. This premium braided line is made by Sunline in Japan with Izanas top technology. It is round woven with eight strands for ultimate strength and roundness. TX1 will be offered in two colors ultra vis yellow and green, and will come in 125- and 600-yard spools. Line sizes are 7-, 10-, 12-, 16-, and 24-pound tests.
Plano Guide Series 3600</p>
<p>Plano’s perennial best-selling 3500-, 3600- and 3700-size Guide Series soft tackle bags have undergone significant re-engineering from base-to-lid. New-for-2017, models will incorporate a remarkable new Utili-Tackle Rail System — a smart, molded base and lid system that provides seemingly endless attachment points for fishing accessories, including a bag tie-down on kayaks, slippery boat decks and more. A 3700 Hydro-Flo model, Worm Binder and a Blade Bait Bag are also included in the refreshed Guide Series.
Plano Guide Series 3600
Plano’s perennial best-selling 3500-, 3600- and 3700-size Guide Series soft tackle bags have undergone significant re-engineering from base-to-lid. New-for-2017, models will incorporate a remarkable new Utili-Tackle Rail System — a smart, molded base and lid system that provides seemingly endless attachment points for fishing accessories, including a bag tie-down on kayaks, slippery boat decks and more. A 3700 Hydro-Flo model, Worm Binder and a Blade Bait Bag are also included in the refreshed Guide Series.
Old Town Pedal-driven Predator PDL</p>
<p>This year, Old Town PDL introduces another paradigm-shifting watercraft after three years in development. The Old Town engineers spent over three years building a highly durable, dependable, fast, quiet and easy-to-use pedal-driven kayak. The goal was to create a pedal-driven Predator that had forward and reverse, which are essential for boat control and pinpoint positioning in wind, current, and around structure.</p> 

<p>The result is an easy to carry, operate and stow system that efficiently converts modest pedaling into maximum propulsion. A 10.3:1 gear ratio means that anglers can reach speeds up to 5 1/2 mph to reach fishing spots fast and efficiently. </p>

<p>The boat is 13 feet, 2 inches, 36 inches wide, weighs 117 pounds and will carry up to 500 pounds, including gear. MSRP: $2,799.99</p>
Old Town Pedal-driven Predator PDL
This year, Old Town PDL introduces another paradigm-shifting watercraft after three years in development. The Old Town engineers spent over three years building a highly durable, dependable, fast, quiet and easy-to-use pedal-driven kayak. The goal was to create a pedal-driven Predator that had forward and reverse, which are essential for boat control and pinpoint positioning in wind, current, and around structure.

The result is an easy to carry, operate and stow system that efficiently converts modest pedaling into maximum propulsion. A 10.3:1 gear ratio means that anglers can reach speeds up to 5 1/2 mph to reach fishing spots fast and efficiently.

The boat is 13 feet, 2 inches, 36 inches wide, weighs 117 pounds and will carry up to 500 pounds, including gear. MSRP: $2,799.99

Pelican The Catch 120 NXT</p>
<p>The Catch 120 NXT is the exciting evolution of its light, stable predecessor: The Catch 120. Featuring rigging tracks, two Quick Lock hatches and an anti-slip carpet, this new venom-colored fishing kayak offers tremendous value and performance — sitting or standing up.
Pelican The Catch 120 NXT
The Catch 120 NXT is the exciting evolution of its light, stable predecessor: The Catch 120. Featuring rigging tracks, two Quick Lock hatches and an anti-slip carpet, this new venom-colored fishing kayak offers tremendous value and performance — sitting or standing up.
 Pelican Trax 130 Angler</p> 
<p>The Trax 130 Angler is a fast, yet stable and stylish new Pelican Premium fishing kayak. Light for its 13-foot size, this versatile kayak is loaded with features and storage room, offering a lot of kayak for the money.
Pelican Trax 130 Angler
The Trax 130 Angler is a fast, yet stable and stylish new Pelican Premium fishing kayak. Light for its 13-foot size, this versatile kayak is loaded with features and storage room, offering a lot of kayak for the money.
Cabela’s Advanced Anglers 120 Fishing Kayak</p>
<p>Cabela’s new kayak features an extra wide tri-hull design that is extremely fast and stable. The four-stage seat folds up to create a leaning bar for fishing in a standing position, which is made possible by the reinforced standing platform that makes standing easy. There is also a removable console box for mounting electronics, stowing batteries and more.
Cabela’s Advanced Anglers 120 Fishing Kayak
Cabela’s new kayak features an extra wide tri-hull design that is extremely fast and stable. The four-stage seat folds up to create a leaning bar for fishing in a standing position, which is made possible by the reinforced standing platform that makes standing easy. There is also a removable console box for mounting electronics, stowing batteries and more.

VMC Spin Jig</p>
<p>Fine-wire hook featured in the 1/8- to 1/2-ounce models. The 1x strong hook featured in 5/8- to 1-ounce models. High carbon steel, forged shank, needle point, double wire keeper and exaggerated belly keel and premium ball bearing swivel maximizes swim-and-spin action. Available in five colors: blue back herring, chartreuse shad, shad, threadfin shad and white. And six sizes: 1/4-, 3/8-, 1/2-, 5/8-, 3/4- and 1-ounce.
VMC Spin Jig
Fine-wire hook featured in the 1/8- to 1/2-ounce models. The 1x strong hook featured in 5/8- to 1-ounce models. High carbon steel, forged shank, needle point, double wire keeper and exaggerated belly keel and premium ball bearing swivel maximizes swim-and-spin action. Available in five colors: blue back herring, chartreuse shad, shad, threadfin shad and white. And six sizes: 1/4-, 3/8-, 1/2-, 5/8-, 3/4- and 1-ounce.

VMC Neko and Half-Moon Whacky Weights</p>
<p>Neko weight – 1/32-, 1/16-, 3/32- and 1/8-ounce</p>
 
<p>Half Moon Wacky Weight – 1/16-, 1/8- and 3/16-ounce</p>
 
<p>Conical ribs firmly anchor weight in place without damaging plastic. The thin profile offers angler ability to modify actions.
VMC Neko and Half-Moon Whacky Weights
Neko weight – 1/32-, 1/16-, 3/32- and 1/8-ounce

Half Moon Wacky Weight – 1/16-, 1/8- and 3/16-ounce

Conical ribs firmly anchor weight in place without damaging plastic. The thin profile offers angler ability to modify actions.


VMC Neko Hook</p>
Size 2, 1, 1/0 and 2/10. Available in 6 and 25 packs.</p>
 
<p>Three-degree offset point, resin closed eye, long shank, wide gap, forged and perfect for Neko-wacky rigging.
VMC Neko Hook
Size 2, 1, 1/0 and 2/10. Available in 6 and 25 packs.

Three-degree offset point, resin closed eye, long shank, wide gap, forged and perfect for Neko-wacky rigging.

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<p>
VMC Finesse Rugby</p>
<p>Black, brown and green/pumpkin. Three-degree offset point, recessed 90-degree eye, wide gap, side-to-side and rolling actions and ideal for finesse shaky techniques. Available in 1/16-, 1/8-, 3/16- and 1/4-ounce.

VMC Finesse Rugby
Black, brown and green/pumpkin. Three-degree offset point, recessed 90-degree eye, wide gap, side-to-side and rolling actions and ideal for finesse shaky techniques. Available in 1/16-, 1/8-, 3/16- and 1/4-ounce.

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<p>VMC Crankbait Snap</p>
<p>Sizes 00, 0, 1, 2 and 3. Stainless steel construction, black nickel finish and a wider tear drop shape that optimizes lure action.
VMC Crankbait Snap
Sizes 00, 0, 1, 2 and 3. Stainless steel construction, black nickel finish and a wider tear drop shape that optimizes lure action.
<p>
<p>Z-Man ShroomZ Micro Finesse Jig</p>
<p>These skirted, Midwest finesse-style mushroom jigs are designed for a slow fall to entice finicky bass in tough conditions. Armed with a light wire size 1 black nickel hook, shortened 100-percent silicone skirt, and twin multistrand wire weedguard, these jigs feature a wire trailer keeper that holds downsized trailers like the Finesse TRD and CrusteaZ securely. ShroomZ Micro Finesse Jigs are available in six natural color patterns in both 1/8- and 3/16-ounce weights.
Z-Man ShroomZ Micro Finesse Jig
These skirted, Midwest finesse-style mushroom jigs are designed for a slow fall to entice finicky bass in tough conditions. Armed with a light wire size 1 black nickel hook, shortened 100-percent silicone skirt, and twin multistrand wire weedguard, these jigs feature a wire trailer keeper that holds downsized trailers like the Finesse TRD and CrusteaZ securely. ShroomZ Micro Finesse Jigs are available in six natural color patterns in both 1/8- and 3/16-ounce weights.
<p>
<p>Power Finesse ShroomZ</p>
<p>The big brother to the popular Finesse ShroomZ jigheads features the same proven mushroom head shape, but with a heavy duty 3/0 black nickel hook that matches larger finesse baits and is capable of wresting fish from heavy cover environs. Designed to pair seamlessly with a variety of ElaZtech baits like the Big T.R.D, FattyZ, and Boar HogZ, the Power Finesse ShroomZ’ welded wire keeper makes rigging with ElaZtech a breeze and holds baits securely fish after fish, while the exposed hook design provides an impressive hook-up ratio. The Power Finesse ShroomZ is available in both regular and weedless versions in 1/10-, 1/6-, and 1/5-ounce weights in green/pumpkin, black, and chartreuse finishes.
Power Finesse ShroomZ
The big brother to the popular Finesse ShroomZ jigheads features the same proven mushroom head shape, but with a heavy duty 3/0 black nickel hook that matches larger finesse baits and is capable of wresting fish from heavy cover environs. Designed to pair seamlessly with a variety of ElaZtech baits like the Big T.R.D, FattyZ, and Boar HogZ, the Power Finesse ShroomZ’ welded wire keeper makes rigging with ElaZtech a breeze and holds baits securely fish after fish, while the exposed hook design provides an impressive hook-up ratio. The Power Finesse ShroomZ is available in both regular and weedless versions in 1/10-, 1/6-, and 1/5-ounce weights in green/pumpkin, black, and chartreuse finishes.
<p>
<p>Project Z ChatterBait Weedless</p>
<p>Featuring the same proven design and upgraded features that have made the Project Z ChatterBait a favorite of touring pros nationwide, the addition of a heavy fiber brushguard virtually eliminates snagging on brush, stumps, and laydowns that plague standard bladed jigs. Cast, painted, and assembled in the USA with top quality components like Mustad UltraPoint hooks, electroplated stainless blades, extra strong line ties, and double layer Z-Tie silicone skirting, the weedless version of this premium vibrating jig is offered in 3/8- and 1/2-ounce weights in six versatile color patterns.
Project Z ChatterBait Weedless
Featuring the same proven design and upgraded features that have made the Project Z ChatterBait a favorite of touring pros nationwide, the addition of a heavy fiber brushguard virtually eliminates snagging on brush, stumps, and laydowns that plague standard bladed jigs. Cast, painted, and assembled in the USA with top quality components like Mustad UltraPoint hooks, electroplated stainless blades, extra strong line ties, and double layer Z-Tie silicone skirting, the weedless version of this premium vibrating jig is offered in 3/8- and 1/2-ounce weights in six versatile color patterns.
<p>
<p>Do-It Molds Midwest Finesse Jig</p>
<p>More tackle-crafting genius for the Do-It Yourselfer; Do-It molds has engineered a mold that makes one of the hottest baits in bass fishing. Do-It’s new Midwest Finesse Jig Mold can make up to six sizes of the popular jig many refer to as the Ned Rig. From 1/16- to 1/4-ounce, and all the sizes in between, the Midwest Finesse is a must-have jig mold to add to your arsenal. The jig works great with Do-It’s Gary Yamamoto Senko line of molds, and has a wire keeper that helps keep the plastic securely seated up against the head without sliding.
Do-It Molds Midwest Finesse Jig
More tackle-crafting genius for the Do-It Yourselfer; Do-It molds has engineered a mold that makes one of the hottest baits in bass fishing. Do-It’s new Midwest Finesse Jig Mold can make up to six sizes of the popular jig many refer to as the Ned Rig. From 1/16- to 1/4-ounce, and all the sizes in between, the Midwest Finesse is a must-have jig mold to add to your arsenal. The jig works great with Do-It’s Gary Yamamoto Senko line of molds, and has a wire keeper that helps keep the plastic securely seated up against the head without sliding.
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<p>Livingston Carolina Caller</p>
<p>EBS Sound Technology in a Carolina Rig makes this deadly technique twice as effective. Add your favorite plastic, make the cast, and while you provide the action, EBS Sound Technology calls out with biological baitfish sounds to attract fish from far and wide, even when it’s just sitting there. There is no better Carolina Rig on the market today.
Livingston Carolina Caller
EBS Sound Technology in a Carolina Rig makes this deadly technique twice as effective. Add your favorite plastic, make the cast, and while you provide the action, EBS Sound Technology calls out with biological baitfish sounds to attract fish from far and wide, even when it’s just sitting there. There is no better Carolina Rig on the market today.
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Stand-Up Fish Head Spin</p>
<p>The newest addition to the Fish Head line is the Stand-Up Fish Head Spin. This product was designed for those who like to fish the Fish Head Spin very slow across the bottom. The weight forward design of the Stand-Up Fish Head Spin allows the bait to swim through the water with a head down motion … just like a baitfish. A stop and go action will also allow the Stand-Up Fish Head Spin to “stand up” on the bottom of the lake, which mimics a small baitfish feeding on the bottom. The blade adds flash to the lure attracting more attention to the realistic, lifelike Stand-Up Fish Head Spin.

Stand-Up Fish Head Spin
The newest addition to the Fish Head line is the Stand-Up Fish Head Spin. This product was designed for those who like to fish the Fish Head Spin very slow across the bottom. The weight forward design of the Stand-Up Fish Head Spin allows the bait to swim through the water with a head down motion … just like a baitfish. A stop and go action will also allow the Stand-Up Fish Head Spin to “stand up” on the bottom of the lake, which mimics a small baitfish feeding on the bottom. The blade adds flash to the lure attracting more attention to the realistic, lifelike Stand-Up Fish Head Spin.

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<p>Fish Head V-Lock Swimbait Head</p>
<p>The Fish Head V-Lock Swimbait Head was designed by Elite Series Pro, Greg Vinson, to meet the demands of a full time touring pro. The patent-pending “V-Lock” keeper locks the swimbait onto the head allowing for multiple catches without changing out the swimbait. The round head design includes 3D holographic eyes and multi stage paint patterns making it very realistic to bass. The Fish Head V-Lock Swimbait Head can be paired with both hollow belly and solid body swimbaits. The V-Lock keeper and recessed cavity allows the swimbait to fit snugly against the head without the use of glue! The Fish Head V-Lock Swimbait Head is available in seven sizes (1/8-, 3/16-, 1/4-, 3/8-, 1/2-, 3/4-, and 1-ounce).
Fish Head V-Lock Swimbait Head
The Fish Head V-Lock Swimbait Head was designed by Elite Series Pro, Greg Vinson, to meet the demands of a full time touring pro. The patent-pending “V-Lock” keeper locks the swimbait onto the head allowing for multiple catches without changing out the swimbait. The round head design includes 3D holographic eyes and multi stage paint patterns making it very realistic to bass. The Fish Head V-Lock Swimbait Head can be paired with both hollow belly and solid body swimbaits. The V-Lock keeper and recessed cavity allows the swimbait to fit snugly against the head without the use of glue! The Fish Head V-Lock Swimbait Head is available in seven sizes (1/8-, 3/16-, 1/4-, 3/8-, 1/2-, 3/4-, and 1-ounce).
<h4>Best of Show - Terminal Tackle</h4>
<p><i>Trapper Tackle</i><br>
<b>Trapper Hook</b><br>
<p>The Trapper Hook, with its pair of right-angle bends at its base, addresses two familiar problems that arise from the antiquated J-shaped hook: Fish don’t stay pinned to the hook after the strike, and baits don’t remain rigged correctly on the hook as they are fished through cover. The unique geometry of the patent-protected Trapper Hook significantly improves landing percentages, because the Trapper Hook doesn’t rock or rotate like a J-hook, it is much more difficult for hooked fish to escape. Likewise, the innovative Trapper Box helps keep soft plastic, live and natural baits in the right position on the hook until something pushes them out of the way, like a fish during the strike.</p>

<p>At ICAST 2016, Trapper Tackle will reveal five Trapper Hook families in a variety of sizes and wire gauges; for a total of 19 hooks that each features the unique Trapper Box. These groundbreaking hooks include: A Heavy Cover Super Wide Gap hook (XXX Heavy Gauge), two Offset Wide Gap hooks (Standard and X Heavy Gauge), and a 30 Degree Jig Hook (X Heavy Gauge) for DIY anglers and jig designers that want to include the Trapper Box in their own creations. Finally, for the finesse soft plastic or live bait angler, Trapper Tackle introduces their versatile Drop shot/Live Bait/Finesse hook (Standard Gauge) in sizes from No. 4 to 2/0.
Best of Show – Terminal Tackle
Trapper TackleTrapper HookThe Trapper Hook, with its pair of right-angle bends at its base, addresses two familiar problems that arise from the antiquated J-shaped hook: Fish don’t stay pinned to the hook after the strike, and baits don’t remain rigged correctly on the hook as they are fished through cover. The unique geometry of the patent-protected Trapper Hook significantly improves landing percentages, because the Trapper Hook doesn’t rock or rotate like a J-hook, it is much more difficult for hooked fish to escape. Likewise, the innovative Trapper Box helps keep soft plastic, live and natural baits in the right position on the hook until something pushes them out of the way, like a fish during the strike.

At ICAST 2016, Trapper Tackle will reveal five Trapper Hook families in a variety of sizes and wire gauges; for a total of 19 hooks that each features the unique Trapper Box. These groundbreaking hooks include: A Heavy Cover Super Wide Gap hook (XXX Heavy Gauge), two Offset Wide Gap hooks (Standard and X Heavy Gauge), and a 30 Degree Jig Hook (X Heavy Gauge) for DIY anglers and jig designers that want to include the Trapper Box in their own creations. Finally, for the finesse soft plastic or live bait angler, Trapper Tackle introduces their versatile Drop shot/Live Bait/Finesse hook (Standard Gauge) in sizes from No. 4 to 2/0.


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<p>
Freedom Tackle Corp. Marabou Jig</p>
<p>The Freedom Marabou jig is a must for any serious smallmouth angler. It features the Freedom changeable swing hook that doesn’t allow the fish to get leverage using the jig head. Available in two sizes, 1/8- and 1/4-ounce, and six popular colors, the keel-weighted head keeps the razor sharp hook in the upright position ready for your hookset. Want to switch to live bait or a weed less lure? With a simple twist of the hook you can replace the marabou hook with your own hook and rig anyway you want giving you the ultimate in customizability. The Freedom Marabou head is also eco-friendly and can be fished anywhere in North America. MSRP is $3.99.

Freedom Tackle Corp. Marabou Jig
The Freedom Marabou jig is a must for any serious smallmouth angler. It features the Freedom changeable swing hook that doesn’t allow the fish to get leverage using the jig head. Available in two sizes, 1/8- and 1/4-ounce, and six popular colors, the keel-weighted head keeps the razor sharp hook in the upright position ready for your hookset. Want to switch to live bait or a weed less lure? With a simple twist of the hook you can replace the marabou hook with your own hook and rig anyway you want giving you the ultimate in customizability. The Freedom Marabou head is also eco-friendly and can be fished anywhere in North America. MSRP is $3.99.

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<p>
Freedom Tackle Corp. Hair Jig</p>
<p>Utilizing Freedom’s top selling Hydra Swim head, the new Hair Jig is ready for action. The 6-inch bucktail and feather wrap creates an irresistible action that catches big fish. The swinging hook design and stout hook will help ensure your catch makes it to the boat. Four colors and four different weights will allow anglers to fish shallow or deep, fast or slow to match conditions. Need to give the fish something different to look at? Remove the hair jig hook and replace with any hook and soft plastic and you are ready to offer a traditional swimbait offering with the Freedom Swing hook advantage. MSRP is $7.99

Freedom Tackle Corp. Hair Jig
Utilizing Freedom’s top selling Hydra Swim head, the new Hair Jig is ready for action. The 6-inch bucktail and feather wrap creates an irresistible action that catches big fish. The swinging hook design and stout hook will help ensure your catch makes it to the boat. Four colors and four different weights will allow anglers to fish shallow or deep, fast or slow to match conditions. Need to give the fish something different to look at? Remove the hair jig hook and replace with any hook and soft plastic and you are ready to offer a traditional swimbait offering with the Freedom Swing hook advantage. MSRP is $7.99

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<p>
Mustad UltraPoint Big Bite Hook</p>
<p>Mustad’s new UltraPoint Big Bite 1X Strong/2X Long Soft Plastics Hook is excellent for rigging a wide variety of baits. The offset round bend provides for superior hooking potential, and its forged 1X Strong Shank minimizes flex at hook set. This comes in both standard and with Mustad’s Grip-Pin solid metal oversized keeper barb with fully sealed ring.

Mustad UltraPoint Big Bite Hook
Mustad’s new UltraPoint Big Bite 1X Strong/2X Long Soft Plastics Hook is excellent for rigging a wide variety of baits. The offset round bend provides for superior hooking potential, and its forged 1X Strong Shank minimizes flex at hook set. This comes in both standard and with Mustad’s Grip-Pin solid metal oversized keeper barb with fully sealed ring.

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<p>
Beast Coast Tungsten</p>
<p>Incredibly dense Tungsten is known throughout the competitive fishing community as a far superior material when compared to lead or other non-lead alternatives due to its reduced size and increased sensitivity.</p> 

<p>Beast Coast Tungsten proudly promises 100-percent commitment to every product being hand-tied with wire, possessing custom silicon and flash fiber skirts, and born from hard-baked 97-percent pure Tungsten. Hand tying skirts with wire vs. using a traditional rubber band helps the jigs flare and breath harder for a more enticing presentation, and also ensures the skirt doesn’t pull or break when punching through heavy vegetation. Every skirt is tied with 4 to 6 strands of Krystal flash fiber hand laid into the silicon.</p>

<p>Entering the scene with the Perfect Punch Rig, Vanquish Flipping Jig, and Finesse Dragging jig, Beast Coast Tungsten designs are available for sale exclusively through Tackle Warehouse. July 2016 will mark the introduction of two new exciting product lines.

Beast Coast Tungsten
Incredibly dense Tungsten is known throughout the competitive fishing community as a far superior material when compared to lead or other non-lead alternatives due to its reduced size and increased sensitivity.

Beast Coast Tungsten proudly promises 100-percent commitment to every product being hand-tied with wire, possessing custom silicon and flash fiber skirts, and born from hard-baked 97-percent pure Tungsten. Hand tying skirts with wire vs. using a traditional rubber band helps the jigs flare and breath harder for a more enticing presentation, and also ensures the skirt doesn’t pull or break when punching through heavy vegetation. Every skirt is tied with 4 to 6 strands of Krystal flash fiber hand laid into the silicon.

Entering the scene with the Perfect Punch Rig, Vanquish Flipping Jig, and Finesse Dragging jig, Beast Coast Tungsten designs are available for sale exclusively through Tackle Warehouse. July 2016 will mark the introduction of two new exciting product lines.

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<p>
Aqua-Vu HD700i High Definition Underwater Viewing System<p/>
<p>The first totally digital high definition underwater camera, the Aqua-Vu HD700i features newly engineered XD Camera with 720p HD resolution. Camera also includes quick-change viewing fin system for ultimate versatility and view angles in open water or ice. A Live Strike function allows for viewing lures/baits in real time, and as fish strike. High intensity IR lighting couples with special light gathering optics to yield the clearest picture, even in dark and dirty water.</p>
<p>
<p>Camera is connected to redesigned 7-inch color LCD with 100 feet of 200-pound test cable. Monitor is truly daylight viewable, displaying HD underwater video at an extra bright 1800 Nits — 4 times the brightness of previous LCDs. Monitor is also IP67 rated, the highest industry designation for waterproofness. HDMI video-out port allows for interfacing with digital recording devices or auxiliary HD TV monitors. HD700i also includes 12-volt rechargeable battery, charger and custom soft carrying bag. MSRP is $699.99.

Aqua-Vu HD700i High Definition Underwater Viewing System
The first totally digital high definition underwater camera, the Aqua-Vu HD700i features newly engineered XD Camera with 720p HD resolution. Camera also includes quick-change viewing fin system for ultimate versatility and view angles in open water or ice. A Live Strike function allows for viewing lures/baits in real time, and as fish strike. High intensity IR lighting couples with special light gathering optics to yield the clearest picture, even in dark and dirty water.

Camera is connected to redesigned 7-inch color LCD with 100 feet of 200-pound test cable. Monitor is truly daylight viewable, displaying HD underwater video at an extra bright 1800 Nits — 4 times the brightness of previous LCDs. Monitor is also IP67 rated, the highest industry designation for waterproofness. HDMI video-out port allows for interfacing with digital recording devices or auxiliary HD TV monitors. HD700i also includes 12-volt rechargeable battery, charger and custom soft carrying bag. MSRP is $699.99.

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<p>
Canyon Coolers Prospector 103</p>
<p>When you’re out on multi-day fishing trip, a premium cooler that’ll keep provisions ice cold or the day’s catch fresh is an absolute must have. Canyon Coolers has introduced a new ice chest that’ll fit the bill and more, the new Canyon Coolers Prospector 103. Designed with unique mounting options, its complete with the six built-in tie-down slots for secure placement. The cooler also accommodates over and under straps that will keep the unit in place when mounted to ATVs, flats boats and any other vehicle that will get you close to fish. Once you get the cooler mounted, you don’t have to worry about reaching the drain plug because Canyon designed two into this cooler … one on the front and one on the side. Both plugs are no-lose and recessed.

Canyon Coolers Prospector 103
When you’re out on multi-day fishing trip, a premium cooler that’ll keep provisions ice cold or the day’s catch fresh is an absolute must have. Canyon Coolers has introduced a new ice chest that’ll fit the bill and more, the new Canyon Coolers Prospector 103. Designed with unique mounting options, its complete with the six built-in tie-down slots for secure placement. The cooler also accommodates over and under straps that will keep the unit in place when mounted to ATVs, flats boats and any other vehicle that will get you close to fish. Once you get the cooler mounted, you don’t have to worry about reaching the drain plug because Canyon designed two into this cooler … one on the front and one on the side. Both plugs are no-lose and recessed.

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<p>
Quest Soft Coolers by Canyon Coolers</p>
<p>Constructed of raft-grade tarpaulin inside and out, the material resists tears and even bottle cap scars. Lined with IceSkin insulation, the coolers can keep ice intact for days. Designed with a roll-top waterproof and leak-proof seal, tie-down and lashing points for stowing, and high quality backpack straps for hands-free adventuring, the coolers can be used in virtually every environment, wet, dry, marshy and anywhere in between. The pack also incorporates a top mounted drain plug, which accommodates hydration bladder tubes for a convenient way to stay hydrated when on the go.

Quest Soft Coolers by Canyon Coolers
Constructed of raft-grade tarpaulin inside and out, the material resists tears and even bottle cap scars. Lined with IceSkin insulation, the coolers can keep ice intact for days. Designed with a roll-top waterproof and leak-proof seal, tie-down and lashing points for stowing, and high quality backpack straps for hands-free adventuring, the coolers can be used in virtually every environment, wet, dry, marshy and anywhere in between. The pack also incorporates a top mounted drain plug, which accommodates hydration bladder tubes for a convenient way to stay hydrated when on the go.

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<p>
Frabill Mesh Weigh Bag</p>
Frabill’s all-new Weigh Bag System consists of removable inner Mesh Bag, a soft, reinforced, freestanding Weigh Bag, and a compact portable aerator, providing tournament anglers with convenient and worry-free accommodations for healthy, live fish between livewell and weigh-in. The system is also ideal for kayak anglers or anyone else who needs a well-engineered portable livewell. Components will be available separately, or as an assembled system.</p> 
<p>MSRP: $79.99

Frabill Mesh Weigh Bag
Frabill’s all-new Weigh Bag System consists of removable inner Mesh Bag, a soft, reinforced, freestanding Weigh Bag, and a compact portable aerator, providing tournament anglers with convenient and worry-free accommodations for healthy, live fish between livewell and weigh-in. The system is also ideal for kayak anglers or anyone else who needs a well-engineered portable livewell. Components will be available separately, or as an assembled system.
MSRP: $79.99

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<p>
GoPro Quik and Splice Software</p>
<p>GoPro is excited to present the new mobile creative suite of Quik and Splice, the merger of these solutions into the GoPro ecosystem. Quik, the fastest and easiest way to create awesome videos from your GoPro or smartphone footage, offers automated simplicity, while Splice brings desktop editing software power that is perfected for your mobile device or tablet. No matter your skill level, Quik and Splice enable you to edit like a pro.

GoPro Quik and Splice Software
GoPro is excited to present the new mobile creative suite of Quik and Splice, the merger of these solutions into the GoPro ecosystem. Quik, the fastest and easiest way to create awesome videos from your GoPro or smartphone footage, offers automated simplicity, while Splice brings desktop editing software power that is perfected for your mobile device or tablet. No matter your skill level, Quik and Splice enable you to edit like a pro.

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<p>
Mud Hole CRB Hand Wrapper</p>
<p>Mud Hole Custom Tackle has made rod building and rod repair easy and affordable with this CRB Hand Wrapper. Adjustable rod supports, Dual Spool holders and a thread tension rod makes building a new rod or bringing an old rod back to life easy.

Mud Hole CRB Hand Wrapper
Mud Hole Custom Tackle has made rod building and rod repair easy and affordable with this CRB Hand Wrapper. Adjustable rod supports, Dual Spool holders and a thread tension rod makes building a new rod or bringing an old rod back to life easy.

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<p>
Mustad Dry Backpack </p>
<p>This versatile soft backpack features a watertight roll top compartment that is also accessible from the side via a heavy duty waterproof zipper, and also comes with a separate outside dry zipper pouch. The Dry Duffel Bag is fitted with attractive blue padded backpack straps and a convenient carry handle.

Mustad Dry Backpack
This versatile soft backpack features a watertight roll top compartment that is also accessible from the side via a heavy duty waterproof zipper, and also comes with a separate outside dry zipper pouch. The Dry Duffel Bag is fitted with attractive blue padded backpack straps and a convenient carry handle.

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<p>
Mustad Plastic Lip Grip </p>
<p>Made from durable light weight PVC, Mustad’s Plastic Lip Grip is made for securely holding a trophy fish with one hand. This hi-vis bright blue Fish Friendly design floats in the water, and comes with a lanyard for added security.

Mustad Plastic Lip Grip
Made from durable light weight PVC, Mustad’s Plastic Lip Grip is made for securely holding a trophy fish with one hand. This hi-vis bright blue Fish Friendly design floats in the water, and comes with a lanyard for added security.

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<p>
Micro Stainless Split Ring Pliers</p> 
<p>In today’s world, anglers use a wider variety of baits than ever including smaller micro-size baits less than two inches long. When changing hooks on smaller bodied lures, downsizing your split ring pliers makes the job easier and faster, and helps ensure you do less damage to the tiny split rings that come on these baits. They are also just fine for standard sized rings.

Micro Stainless Split Ring Pliers
In today’s world, anglers use a wider variety of baits than ever including smaller micro-size baits less than two inches long. When changing hooks on smaller bodied lures, downsizing your split ring pliers makes the job easier and faster, and helps ensure you do less damage to the tiny split rings that come on these baits. They are also just fine for standard sized rings.

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<p>
TH Marine Dual Kong Electronics Mount</p> 
<p>The dual Kong mount is available in both console and bow version. In addition, versions are available for most bass boat brands. These mounts are adjustable to allow the user to optimize the viewing angle for their specific sonar units and boats.

TH Marine Dual Kong Electronics Mount
The dual Kong mount is available in both console and bow version. In addition, versions are available for most bass boat brands. These mounts are adjustable to allow the user to optimize the viewing angle for their specific sonar units and boats.

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<p>
TH Marine Mini-Kong Electronic Mount </p> 
<p>The smaller version of the company’s KVD Kong Extreme Electronic mount is designed for use with small to mid-sized electronics. It is available in three versions (No arm, 3-inch, arm and 5-inch arm). This allows the user to mount their electronics in the best position for their boats. It uses the same, threaded locking nut design as the KVD Kong to secure the electronics to mount.

TH Marine Mini-Kong Electronic Mount
The smaller version of the company’s KVD Kong Extreme Electronic mount is designed for use with small to mid-sized electronics. It is available in three versions (No arm, 3-inch, arm and 5-inch arm). This allows the user to mount their electronics in the best position for their boats. It uses the same, threaded locking nut design as the KVD Kong to secure the electronics to mount.

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<p>
Zebco Lil’ Worm Cooler</p>
<p>Zebco and ‘fishing worms’ are the bread and butter of a simple and memorable angling experience. But preventing worms and other live bait from ‘melting’ has forever been a challenge — until now with the advent of the Lil’ Worm Cooler from Zebco.</p>

<p>Designed to keep bait that’s often sold in thin-walled plastic containers cool, much like a koozie does a beverage can, the Lil’ Worm Cooler offers triple layer insulation to keep live bait alive and fresh longer.

Zebco Lil’ Worm Cooler
Zebco and ‘fishing worms’ are the bread and butter of a simple and memorable angling experience. But preventing worms and other live bait from ‘melting’ has forever been a challenge — until now with the advent of the Lil’ Worm Cooler from Zebco.

Designed to keep bait that’s often sold in thin-walled plastic containers cool, much like a koozie does a beverage can, the Lil’ Worm Cooler offers triple layer insulation to keep live bait alive and fresh longer.

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<p>
Huk Kryptec Icon</p>
<p>The Huk Kryptek Icon is built from some of the most advanced materials for protection against the elements. You’ll have the advantage of stain release technology that keeps blood, mud or other substances from staining your shirt, and you’ll love the poly knit moisture transport technology, which keeps you dry whether you’re in the rain or facing waves. Tired of coming home smelling like fish? With Huk’s anti-microbial materials, obnoxious smells are left where they belong: by the water.

Huk Kryptec Icon
The Huk Kryptek Icon is built from some of the most advanced materials for protection against the elements. You’ll have the advantage of stain release technology that keeps blood, mud or other substances from staining your shirt, and you’ll love the poly knit moisture transport technology, which keeps you dry whether you’re in the rain or facing waves. Tired of coming home smelling like fish? With Huk’s anti-microbial materials, obnoxious smells are left where they belong: by the water.

<h4>Best of Show - Eye wear</h4>
<p><i>Costa</i><br>
<b>Rafael</b><br>
<p>Costa’s new Rafael frame style is comprised of a nearly indestructible bio-based resin material sourced from the castor plant, a sustainable, hardy perennial. The bio-based resin produces increased durability, overall sunglasses weight reduction and the ability for the frames to hold shape from extreme heat to bitter cold temperatures, which is crucial for anglers out battling the elements.</p>

<p>In addition to the durable frame construction, Rafael features a wide temple design wrap-style shape, with sturdy integral hinge technology. It also offers Costa’s signature three-square-hole venting system to alleviate lens fogging, and hypoallergenic rubberized temple tips and nose pads to keep the sunglasses comfortably in place all day, no matter how harsh the conditions. Rafael’s frame color options include blackout, matte retro tortoise, matte olive teak and matte black teak.
Best of Show – Eye wear
CostaRafaelCosta’s new Rafael frame style is comprised of a nearly indestructible bio-based resin material sourced from the castor plant, a sustainable, hardy perennial. The bio-based resin produces increased durability, overall sunglasses weight reduction and the ability for the frames to hold shape from extreme heat to bitter cold temperatures, which is crucial for anglers out battling the elements.

In addition to the durable frame construction, Rafael features a wide temple design wrap-style shape, with sturdy integral hinge technology. It also offers Costa’s signature three-square-hole venting system to alleviate lens fogging, and hypoallergenic rubberized temple tips and nose pads to keep the sunglasses comfortably in place all day, no matter how harsh the conditions. Rafael’s frame color options include blackout, matte retro tortoise, matte olive teak and matte black teak.

<h4>Best of Show - Technical Wear</h4>
<p><i>Frabill</i><br>
<b>I-Float Suit</b><br>
<p>The newest addition to Frabill’s I-Series apparel, the Frabill I-Float
Suit, is one of only a few flotation-assisting fishing suits on the market to be recognized by the U.S. Coast Guard as a USCG Certified Personal Flotation Device (PFD). The result is one of the safest, most technologically advanced, high-performance, cold-weather fishing suits an angler can wear, while providing all the benefits of built-in U.S. Coast Guard-approved personal flotation.</p>
Best of Show – Technical Wear
FrabillI-Float SuitThe newest addition to Frabill’s I-Series apparel, the Frabill I-Float
Suit, is one of only a few flotation-assisting fishing suits on the market to be recognized by the U.S. Coast Guard as a USCG Certified Personal Flotation Device (PFD). The result is one of the safest, most technologically advanced, high-performance, cold-weather fishing suits an angler can wear, while providing all the benefits of built-in U.S. Coast Guard-approved personal flotation.
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<p>
Gill</p>
<p>Gill is introducing the FG12 Expedition Shorts to its clothing lineup for 2016. The new stylish FG12 Expedition Shorts are made from a softshell stretch fabric that is durable and water repellent. They feature a wicking inner design, seven pocket attachment points and a low profile Velcro waist adjustment with belt loops to make sure you get the best fit.</p> 

<p>The FG12 Expedition Shorts also has 50+ UV protection built into the fabric. In front, two deep thigh pockets that are zippered for secure storage making sure that what you put in your pockets stays there, tool storage pocket and two rear pockets with soft touch buttons. FG12 Expedition Shorts is offered in two colors graphite and khaki and are available in sizes Small through XXXL.

Gill
Gill is introducing the FG12 Expedition Shorts to its clothing lineup for 2016. The new stylish FG12 Expedition Shorts are made from a softshell stretch fabric that is durable and water repellent. They feature a wicking inner design, seven pocket attachment points and a low profile Velcro waist adjustment with belt loops to make sure you get the best fit.

The FG12 Expedition Shorts also has 50+ UV protection built into the fabric. In front, two deep thigh pockets that are zippered for secure storage making sure that what you put in your pockets stays there, tool storage pocket and two rear pockets with soft touch buttons. FG12 Expedition Shorts is offered in two colors graphite and khaki and are available in sizes Small through XXXL.

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<p>
Under Armour CoolSwitch Technology</p>
<p>Under Armour’s new CoolSwitch technology is designed to battle extreme heat, keep you cooler and empower you to perform longer. A technology created for athletes everywhere, this innovative product collection has a “crystal” pattern integrated into the garments. The pattern includes three cooling ingredients that work together to pull heat away from your skin for an instant cooling sensation, supercharge your body’s natural cooling mechanism and absorb heat with the same technology used in NASA spacesuits.</p>

<p>CoolSwitch is available in UA Fish styles for men, women, boys and girls. The styles include long sleeve and short sleeve shirts, hoodies, gloves and neck gaiters. CoolSwitch is also available in Under Armour’s athletic training apparel. Under Armour men’s and women’s apparel with CoolSwitch technology starts in retail at $54.99, and are available at UA.com and select retailers.

Under Armour CoolSwitch Technology
Under Armour’s new CoolSwitch technology is designed to battle extreme heat, keep you cooler and empower you to perform longer. A technology created for athletes everywhere, this innovative product collection has a “crystal” pattern integrated into the garments. The pattern includes three cooling ingredients that work together to pull heat away from your skin for an instant cooling sensation, supercharge your body’s natural cooling mechanism and absorb heat with the same technology used in NASA spacesuits.

CoolSwitch is available in UA Fish styles for men, women, boys and girls. The styles include long sleeve and short sleeve shirts, hoodies, gloves and neck gaiters. CoolSwitch is also available in Under Armour’s athletic training apparel. Under Armour men’s and women’s apparel with CoolSwitch technology starts in retail at $54.99, and are available at UA.com and select retailers.

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<p>
Wiley X Boss</p>
<p>New for 2016, the WX BOSS, part of Wiley X’s Climate ControlTM Series, which incorporates their patented Facial CavityTM Seal to block out wind and peripheral light while enhancing polarization, will come in a Matte Black frame with their popular Filter 8TM Polarized Venice Gold Mirror (Amber) lenses. Like all Wiley X models, the WX BOSS is ANSI Z87.1 safety rated for High Mass and High Velocity Protection, which in addition to offering a very high level of impact resistance also offers anti-scratch, anti-reflective and hydrophobic coatings for ultimate performance. Hard case, strap, leash cord and cleaning cloth included (RX compatible). Size: Medium-Large. Limited Lifetime Warranty. MSRP: $150.

Wiley X Boss
New for 2016, the WX BOSS, part of Wiley X’s Climate ControlTM Series, which incorporates their patented Facial CavityTM Seal to block out wind and peripheral light while enhancing polarization, will come in a Matte Black frame with their popular Filter 8TM Polarized Venice Gold Mirror (Amber) lenses. Like all Wiley X models, the WX BOSS is ANSI Z87.1 safety rated for High Mass and High Velocity Protection, which in addition to offering a very high level of impact resistance also offers anti-scratch, anti-reflective and hydrophobic coatings for ultimate performance. Hard case, strap, leash cord and cleaning cloth included (RX compatible). Size: Medium-Large. Limited Lifetime Warranty. MSRP: $150.

<p>
<p>
Wiley X Omega</p>
<p>The WX OMEGA, part of Wiley X’s Active Lifestyle Series incorporating a rubberized nose bridge and/or temple tips for non-slip grip no matter the conditions launched in January 2016. Pairing a Matte Black frame with their popular Filter 8TM Polarized Emerald Mirror (Amber) lenses, the WX OMEGA offers great style and of course protection to this Wiley X series. Like all Wiley X models, the WX OMEGA is ANSI Z87.1 safety rated for High Mass and High Velocity Protection, which in addition to offering a very high level of impact resistance also offers anti-scratch, anti-reflective and hydrophobic coatings for ultimate performance. Hard case, leash cord and cleaning cloth included (RX compatible). Size: Medium-Large. Limited Lifetime Warranty. MSRP: $130.

Wiley X Omega
The WX OMEGA, part of Wiley X’s Active Lifestyle Series incorporating a rubberized nose bridge and/or temple tips for non-slip grip no matter the conditions launched in January 2016. Pairing a Matte Black frame with their popular Filter 8TM Polarized Emerald Mirror (Amber) lenses, the WX OMEGA offers great style and of course protection to this Wiley X series. Like all Wiley X models, the WX OMEGA is ANSI Z87.1 safety rated for High Mass and High Velocity Protection, which in addition to offering a very high level of impact resistance also offers anti-scratch, anti-reflective and hydrophobic coatings for ultimate performance. Hard case, leash cord and cleaning cloth included (RX compatible). Size: Medium-Large. Limited Lifetime Warranty. MSRP: $130.

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<p>
Smith</p>
<p>With a continued focus on thrill seekers, fishing enthusiasts and active outdoorsmen, Smith launches two new premium outdoor performance frames to its sunglass collection for April 2016. The new models, the Redmond and Wolcott, offer Smith’s proprietary performance-rich lens technologies within lightweight and durable frames suited to tackle any adventure.</p> 
<p>Offering 100-percent UV protection, both models incorporate Smith's most advanced eyewear technologies, including Techlite TLT glass lenses for maximum anti-scratch or ChromaPop+ and ChromaPop polarized lenses that enhance visual definition and natural color clarity in a high impact resistance lens for an upgraded experience offering instant advantage and confidence.</p> 
<p>Following design tenets from the popular Guide’s Choice and Ridgewell styles of last season, the new Redmond represents classic styling in an 8 base wrap design with narrow, lightweight temples. The medium fit frame is offered in 13 colorways with six ChromaPop+ lens offerings, two ChromaPop lens choices, and five Techlite glass lens options.

Smith
With a continued focus on thrill seekers, fishing enthusiasts and active outdoorsmen, Smith launches two new premium outdoor performance frames to its sunglass collection for April 2016. The new models, the Redmond and Wolcott, offer Smith’s proprietary performance-rich lens technologies within lightweight and durable frames suited to tackle any adventure.
Offering 100-percent UV protection, both models incorporate Smith’s most advanced eyewear technologies, including Techlite TLT glass lenses for maximum anti-scratch or ChromaPop+ and ChromaPop polarized lenses that enhance visual definition and natural color clarity in a high impact resistance lens for an upgraded experience offering instant advantage and confidence.
Following design tenets from the popular Guide’s Choice and Ridgewell styles of last season, the new Redmond represents classic styling in an 8 base wrap design with narrow, lightweight temples. The medium fit frame is offered in 13 colorways with six ChromaPop+ lens offerings, two ChromaPop lens choices, and five Techlite glass lens options.

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<p>
Power-Pole</p>

<p>Newly designed Power-Pole pumps driven by state-of-the-art C-Monster technology for lightning-fast response offer improved performance are one of the multiple advancements the company is unveiling at ICAST 2016. An advanced hydraulic hose and an ingenious stern bracket design provide enhanced durability, and refined aesthetics reduce weight and will look sleek on any boat.</p>

<p>Blade Upgrades: The 10-foot Blade features an all-new stern bracket - totally redesigned from the ground up for increased strength and durability. Hydraulic tubing has been upgraded to hydraulic hose with factory installed brass fittings for better performance and easier installation.</p>
<p>PRO Series II Upgrades: New Pro II features the Power-Pole signature lightweight design for improved boat performance. Anchor depths now available in 4, 6 and 8 feet providing the right choice for any fishing style. Upgraded heavy-duty hydraulic hose.</p>
<p>Sportsman II Upgrades: The upgraded Sportsman II has a matte black powder coated finish that provides long-lasting protection. Now attaches with the sleek Pro II stern bracket and also features heavy-duty hydraulic hose.

Power-Pole

Newly designed Power-Pole pumps driven by state-of-the-art C-Monster technology for lightning-fast response offer improved performance are one of the multiple advancements the company is unveiling at ICAST 2016. An advanced hydraulic hose and an ingenious stern bracket design provide enhanced durability, and refined aesthetics reduce weight and will look sleek on any boat.

Blade Upgrades: The 10-foot Blade features an all-new stern bracket – totally redesigned from the ground up for increased strength and durability. Hydraulic tubing has been upgraded to hydraulic hose with factory installed brass fittings for better performance and easier installation.
PRO Series II Upgrades: New Pro II features the Power-Pole signature lightweight design for improved boat performance. Anchor depths now available in 4, 6 and 8 feet providing the right choice for any fishing style. Upgraded heavy-duty hydraulic hose.
Sportsman II Upgrades: The upgraded Sportsman II has a matte black powder coated finish that provides long-lasting protection. Now attaches with the sleek Pro II stern bracket and also features heavy-duty hydraulic hose.

<p>
<p>
Gene Lerew</p>

<p>Gene Larew’s new 3 3/4-inch Ned Rig “Inch Worm” is designed specifically for the Midwest finesse fishing technique of using a small plastic bait on a light jighead. The particular finesse combo is also commonly called a “Ned Rig,” named after Ned Kehde who popularized the tactic.</p>

<p>The Inch Worm features a large head and fast-tapering body that ends with a short straight tail and tiny swim foot. Its back is smooth with a centerline groove to serve as an alignment guide for rigging a jighead or hook. The worm’s belly has forward facing “ridges” that contribute to the action during retrieve. The tail adds more life, providing a bobbing motion at rest and a tight-swimming action when moved.</p>

<p>The Inch Worm gets its name from the fact it has measurement marks along its back, measured from the tail, in one-half inch increments. The “inch” markers are slightly larger and elevated above the body, and indicate 1-, 2- and 3-inch lengths. Half-inch markers are in between. The Inch Worm is available in 10 colors and comes 7 per bag. MSRP $3.99.

Gene Lerew

Gene Larew’s new 3 3/4-inch Ned Rig “Inch Worm” is designed specifically for the Midwest finesse fishing technique of using a small plastic bait on a light jighead. The particular finesse combo is also commonly called a “Ned Rig,” named after Ned Kehde who popularized the tactic.

The Inch Worm features a large head and fast-tapering body that ends with a short straight tail and tiny swim foot. Its back is smooth with a centerline groove to serve as an alignment guide for rigging a jighead or hook. The worm’s belly has forward facing “ridges” that contribute to the action during retrieve. The tail adds more life, providing a bobbing motion at rest and a tight-swimming action when moved.

The Inch Worm gets its name from the fact it has measurement marks along its back, measured from the tail, in one-half inch increments. The “inch” markers are slightly larger and elevated above the body, and indicate 1-, 2- and 3-inch lengths. Half-inch markers are in between. The Inch Worm is available in 10 colors and comes 7 per bag. MSRP $3.99.

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<p>
Bass Mafia</p>

<p>The all-new Deep Cranking Coffin from Bass Mafia is the latest addition to the company's renowned tackle storage system. At 14 1/4 inches long by 9 1/2 inches wide by 6 1/2 inches deep, the Deep Cranking Coffin will accommodate up to 48 extra-large crankbaits in individual compartments. Staying in line with its predecessors, it features Bass Mafia’s virtually indestructible construction, waterproof seal and heavy latches. It’s even lockable to keep your fishing buddies out of your secret stash. The Deep Cranking Coffin retails for $54.99, which is cheap considering it’s the last crankbait box you will ever have to buy.

Bass Mafia

The all-new Deep Cranking Coffin from Bass Mafia is the latest addition to the company’s renowned tackle storage system. At 14 1/4 inches long by 9 1/2 inches wide by 6 1/2 inches deep, the Deep Cranking Coffin will accommodate up to 48 extra-large crankbaits in individual compartments. Staying in line with its predecessors, it features Bass Mafia’s virtually indestructible construction, waterproof seal and heavy latches. It’s even lockable to keep your fishing buddies out of your secret stash. The Deep Cranking Coffin retails for $54.99, which is cheap considering it’s the last crankbait box you will ever have to buy.

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<p>
The Tauten LineWelder</p>

<p>The Tauten LineWelder is a compact, hand held, USB-chargeable device that joins fishing line with a molded-in-place polymer sleeve, using technology developed for surgeons to eliminate knots that can fail. The weld forms a perfect connection to a lure or hook, or when connecting two lines together (including braid to fluorocarbon), and is at least as strong as the line.</p> 
<p>The LineWelder works with all popular line types and sizes. The unit is water-resistant and floats. Its lithium-ion battery delivers more than 100 welds per full charge, and it comes with welding head, AC and USB chargers, and 3 welding cartridges. MSRP $189.95.

The Tauten LineWelder

The Tauten LineWelder is a compact, hand held, USB-chargeable device that joins fishing line with a molded-in-place polymer sleeve, using technology developed for surgeons to eliminate knots that can fail. The weld forms a perfect connection to a lure or hook, or when connecting two lines together (including braid to fluorocarbon), and is at least as strong as the line.
The LineWelder works with all popular line types and sizes. The unit is water-resistant and floats. Its lithium-ion battery delivers more than 100 welds per full charge, and it comes with welding head, AC and USB chargers, and 3 welding cartridges. MSRP $189.95.

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<p>
Team Lew’s Custom Pro LFS-X5 rod series</p>

<p>The X5 designation represents the fact that 5 materials are used in blank construction. The outer core is 85-million modulus graphite for maximum sensitivity. Rod guides are premium Tangle Free guides with zirconium inserts. Reel seat is Lew’s exclusive SoftTouch graphite skeletal seat. The palm swell handles feature A-Grade cork with EVA and Duracork inlays. Casting and spinning models. MSRP $199.99 - $219.99.

Team Lew’s Custom Pro LFS-X5 rod series

The X5 designation represents the fact that 5 materials are used in blank construction. The outer core is 85-million modulus graphite for maximum sensitivity. Rod guides are premium Tangle Free guides with zirconium inserts. Reel seat is Lew’s exclusive SoftTouch graphite skeletal seat. The palm swell handles feature A-Grade cork with EVA and Duracork inlays. Casting and spinning models. MSRP $199.99 – $219.99.

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<p>
Mach II Baitcast and Spinning Combos</p>

<p>Lew’s pushes the envelope in respect to high-end matched gear at exceptional value with its new Mach II rod and reel combinations. The Mach II Speed Spool is built on Lew’s new SLP Super Low Profile design. Features include graphite frame and sideplates, premium 10-bearing system, externally adjustable MCS Magnetic Cast Control and Winn Dri-Tec handle knobs.  The Speed Spin features an aluminum body and sideplate, quality 10-bearing system with Zero-Reverse, C40 carbon skeletal speed rotor, S-curve oscillation and handle with Winn Dri-Tec knob. Combo rods are quality IM8 graphite blanks fitted with stainless steel frames and aluminum oxide inserts. Seat is Lew’s SoftTouch graphite skeletal seat. Rod handles feature Winn advanced polymer Dri-Tec split grips. MSRP $179.99/$139.99 spinning.

Mach II Baitcast and Spinning Combos

Lew’s pushes the envelope in respect to high-end matched gear at exceptional value with its new Mach II rod and reel combinations. The Mach II Speed Spool is built on Lew’s new SLP Super Low Profile design. Features include graphite frame and sideplates, premium 10-bearing system, externally adjustable MCS Magnetic Cast Control and Winn Dri-Tec handle knobs. The Speed Spin features an aluminum body and sideplate, quality 10-bearing system with Zero-Reverse, C40 carbon skeletal speed rotor, S-curve oscillation and handle with Winn Dri-Tec knob. Combo rods are quality IM8 graphite blanks fitted with stainless steel frames and aluminum oxide inserts. Seat is Lew’s SoftTouch graphite skeletal seat. Rod handles feature Winn advanced polymer Dri-Tec split grips. MSRP $179.99/$139.99 spinning.

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<p>
Team Lew’s Custom Pro Speed Spool SLP</p>
<p>The Team Lew’s Custom Pro Speed Spool is built on Lew’s new SLP Super Low Profile design and weighs only 5.8 ounces. It features include a one-piece aluminum frame, C45 carbon sideplates, premium 11-bearing system with Zero-Reverse and innovative small 32mm U-shape Duralumin spool. Cast control is Lew’s externally adjustable 4-pin 27-position SpeedCast ACB centrifugal system. Three right-hand models, one lefty. MSRP $259.99.

Team Lew’s Custom Pro Speed Spool SLP
The Team Lew’s Custom Pro Speed Spool is built on Lew’s new SLP Super Low Profile design and weighs only 5.8 ounces. It features include a one-piece aluminum frame, C45 carbon sideplates, premium 11-bearing system with Zero-Reverse and innovative small 32mm U-shape Duralumin spool. Cast control is Lew’s externally adjustable 4-pin 27-position SpeedCast ACB centrifugal system. Three right-hand models, one lefty. MSRP $259.99.

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<p>
Denali Rods</p>
<p>Denali is proud to announce the all new Kovert Lite rods. The Kovert Lite series features the same actions, styling, and function that made the originals so successful, with up to 25 percent less weight per model. Less weight means more casts in a day, less fatigue, and more fish in the boat, plain and simple. By integrating our proprietary Interloc Blank Technology, the company was able to shave precious ounces off each model while offering the same performance and strength. The Kovert Lite rods retail for $149.

Denali Rods
Denali is proud to announce the all new Kovert Lite rods. The Kovert Lite series features the same actions, styling, and function that made the originals so successful, with up to 25 percent less weight per model. Less weight means more casts in a day, less fatigue, and more fish in the boat, plain and simple. By integrating our proprietary Interloc Blank Technology, the company was able to shave precious ounces off each model while offering the same performance and strength. The Kovert Lite rods retail for $149.