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<i>Madness Japan</i><br> <b>Balam 300</b><br> <p>Designed by the previous Japanese record holder Satan Shimada, this bait is 300 millimeters long and weighs 6.5 ounces. A four jointed hard swimbait works with dead-sticking and a fast retrieve
Madness JapanBalam 300Designed by the previous Japanese record holder Satan Shimada, this bait is 300 millimeters long and weighs 6.5 ounces. A four jointed hard swimbait works with dead-sticking and a fast retrieve
<i>Deps</i><br> <b>Slither Rat</b><br> <p>8-inch rat bait featuring swivel hinges, allowing the bait to roll and clack on the surface leaving a huge wake and attracting a lot of attention.
DepsSlither Rat8-inch rat bait featuring swivel hinges, allowing the bait to roll and clack on the surface leaving a huge wake and attracting a lot of attention.
<i>IMA Lures</i><br> <b>Suspending Vibration</b><br> <p>3/8 ounce and 70mm long, this bait is designed to suspend 3-4 feet above the grass triggering strikes.
IMA LuresSuspending Vibration3/8 ounce and 70mm long, this bait is designed to suspend 3-4 feet above the grass triggering strikes.
<i>PH Custom Lures</i><br> <b>Lowen's Dollar Bill</b><br> <p>A thin, balsa flat bait designed by legendary Elite Series pro Bill Lowen. Made with enough weight added for throwing on a heavier line. Warm water or cold water. Made in the U.S. with custom painted colors.
PH Custom LuresLowen’s Dollar BillA thin, balsa flat bait designed by legendary Elite Series pro Bill Lowen. Made with enough weight added for throwing on a heavier line. Warm water or cold water. Made in the U.S. with custom painted colors.
<i>PH Custom Lures</i><br> <b>Lowen's Cyber Craw</b><br> <p>A hand-crafted balsa flat bait designed by Bill Lowen to run backwards. Has a hard thumping action, but when stopped the bait floats backwards at a 45 degree ankle. Made out of balsa with a circuit board lip, VMC hook. American made by American workers.
PH Custom LuresLowen’s Cyber CrawA hand-crafted balsa flat bait designed by Bill Lowen to run backwards. Has a hard thumping action, but when stopped the bait floats backwards at a 45 degree ankle. Made out of balsa with a circuit board lip, VMC hook. American made by American workers.
<i>IMA Lures</i><br> <b>Finesse Popper</b><br> <p>65mm long, 3/8 ounce this bait features a distinct cut mouth allowing the bait to make quick walking motions back and forth.
IMA LuresFinesse Popper65mm long, 3/8 ounce this bait features a distinct cut mouth allowing the bait to make quick walking motions back and forth.
<i>PH Custom Lures</i><br> <b>Tiny Hunter</b><br> <p>A hand-crafted balsa square bill with a circuit board lip designed with input of Bill Lowen. Offers a square bill action comes through cover well, moves right in left and offered in custom lacquer paint jobs. Made in America.
PH Custom LuresTiny HunterA hand-crafted balsa square bill with a circuit board lip designed with input of Bill Lowen. Offers a square bill action comes through cover well, moves right in left and offered in custom lacquer paint jobs. Made in America.
<i>IMA Lures</i><br> <b>Deep Fry</b><br> <p>Designed off the ima Foxy Fry, this bait measures 90mm long and 1/2 ounce. This suspending minnow gets down to 12-14 feet.
IMA LuresDeep FryDesigned off the ima Foxy Fry, this bait measures 90mm long and 1/2 ounce. This suspending minnow gets down to 12-14 feet.
<i>PH Custom Lures</i><br> <b>Little Diver</b><br> <p>A hand-crafted balsa bait designed to fill the 6 to 8 foot space. Hard thumping action with a circuit board lip and VMC hooks. Casts and comes through cover well. Made in America.
PH Custom LuresLittle DiverA hand-crafted balsa bait designed to fill the 6 to 8 foot space. Hard thumping action with a circuit board lip and VMC hooks. Casts and comes through cover well. Made in America.
<i>PH Custom Lures</i><br> <b>Wake Up</b><br> <p>Hand-crafted balsa bait was acquired from Buckeye Lures. It has a wide wobble on the surface and casts very well. VMC hooks and a must-have during the shad spawn. Made in America.
PH Custom LuresWake UpHand-crafted balsa bait was acquired from Buckeye Lures. It has a wide wobble on the surface and casts very well. VMC hooks and a must-have during the shad spawn. Made in America.
<i>PH Custom Lures</i><br> <b>W Glide</b><br> <p>Designed by Opens angler Wesley Strader, the W glide is a resin glide bait two years in the making. Has a wide gliding action and will turn 180 degrees in the water. Weighs 2 3/4 ounces, 7 1/4 inches long. Sinks approximately 1 foot every two seconds. Made in America.
PH Custom LuresW GlideDesigned by Opens angler Wesley Strader, the W glide is a resin glide bait two years in the making. Has a wide gliding action and will turn 180 degrees in the water. Weighs 2 3/4 ounces, 7 1/4 inches long. Sinks approximately 1 foot every two seconds. Made in America.
<i>Old School Balsa Baits</i><br> <b>W Dog</b><br> <p>Designed by Opens angler Wesley Strader, this balsa walking bait casts extremely well and walks the dog with ease. Excellent to reach schooling fish, has a wide walking action and a banana shape. Made in America.
Old School Balsa BaitsW DogDesigned by Opens angler Wesley Strader, this balsa walking bait casts extremely well and walks the dog with ease. Excellent to reach schooling fish, has a wide walking action and a banana shape. Made in America.
<i>Old School Balsa Baits</i><br> <b>Vee W</b><br> <p>Designed by Opens angler Wesley Strader, this balsa wake bait casts extremely well and not only wobbles from side to side, but it also gives the unique rolling action a lot of professionals seek. Hand-made from balsa with VMC hooks. Made in America.
Old School Balsa BaitsVee WDesigned by Opens angler Wesley Strader, this balsa wake bait casts extremely well and not only wobbles from side to side, but it also gives the unique rolling action a lot of professionals seek. Hand-made from balsa with VMC hooks. Made in America.
<i>Reins</i><br> <b>Bubbling Shaker 10 inch</b><br> <p>A new size in an existing lineup. A magnum version of our regular drop shot/finesse worm. Built for ledge fishing on a magnum shaking head, an oversized drop-shot rig and an oversized neko rig. Can be flipped around shallow cover. Material floats so stands up no matter how rigged. Ribs larger, displaces a lot of water. Good vibration for finesse bait; it's a big fish bait.
ReinsBubbling Shaker 10 inchA new size in an existing lineup. A magnum version of our regular drop shot/finesse worm. Built for ledge fishing on a magnum shaking head, an oversized drop-shot rig and an oversized neko rig. Can be flipped around shallow cover. Material floats so stands up no matter how rigged. Ribs larger, displaces a lot of water. Good vibration for finesse bait; it’s a big fish bait.
<i>Reins</i><br> <b>Bubbling Shaker 3 1/2 inch</b><br> <p>Designed for finesse drop shotting. Excel in heavily pressured lakes, clear water and also when fish on keying on small bait fish. Perfect size to match small hatch. Primarily made for nose hooking and can be fished vertically.
ReinsBubbling Shaker 3 1/2 inchDesigned for finesse drop shotting. Excel in heavily pressured lakes, clear water and also when fish on keying on small bait fish. Perfect size to match small hatch. Primarily made for nose hooking and can be fished vertically.
<i>Reins</i><br> <b>S-Cape Shad</b><br> <p>A finesse swimbait, 3 1/2 inches long. A shad shaped body with a thin tail. Rig it weightless, but it's also good on a jig head and an underspin. The tail moves regardless of retrieve speed. Work in cold water, heavily pressured fisheries. Secondary way to rig is on a drop shot. Also pinch the tail off and have a shad body.
ReinsS-Cape ShadA finesse swimbait, 3 1/2 inches long. A shad shaped body with a thin tail. Rig it weightless, but it’s also good on a jig head and an underspin. The tail moves regardless of retrieve speed. Work in cold water, heavily pressured fisheries. Secondary way to rig is on a drop shot. Also pinch the tail off and have a shad body.
<i>Reins</i><br> <b>3.25 Fat Rockvibe Shad</b><br> <p>Bait used in the Classic to make a smaller version of the 4 inch bait for fishing on a jig head when fishing colder water. Smaller profile for heavily pressured lakes. Good on a finesse swim jig. A good fit for underspins. Can be fished deeper with a lighter head. A flat swimbait for a side-to-side rolling action. Unique compared to other swimbaits on the market.
Reins3.25 Fat Rockvibe ShadBait used in the Classic to make a smaller version of the 4 inch bait for fishing on a jig head when fishing colder water. Smaller profile for heavily pressured lakes. Good on a finesse swim jig. A good fit for underspins. Can be fished deeper with a lighter head. A flat swimbait for a side-to-side rolling action. Unique compared to other swimbaits on the market.
<i>Optimum</i><br> <b>Thumper Tail</b><br> <p>Designed by legendary big fish hunter Butch Brown, this 9 inch, 4.8 ounce swimbait moves a lot of water on a straight retrieve. Comes with a harness set to the back of the bait.
OptimumThumper TailDesigned by legendary big fish hunter Butch Brown, this 9 inch, 4.8 ounce swimbait moves a lot of water on a straight retrieve. Comes with a harness set to the back of the bait.
<i>AA</i><br> <b>Bad Bubba Shad</b><br> <p>A 3 1/2 inch finesse swimbait good for chatterbait trailer. Good to fish on a jighead or fishead spin. Good side to side rocking action. Bulkier version of a tried and true shad tails. Bulking it up makes it roll side to side. Another good addition for finesse swimbaits.
AABad Bubba ShadA 3 1/2 inch finesse swimbait good for chatterbait trailer. Good to fish on a jighead or fishead spin. Good side to side rocking action. Bulkier version of a tried and true shad tails. Bulking it up makes it roll side to side. Another good addition for finesse swimbaits.
<i>Culprit</i><br> <b>Fat Max</b><br> <p>Culprit has added six new colors to their popular Fat Max bait. Sized 6 inches, the baits are made with a fatter body and thicker tail.
CulpritFat MaxCulprit has added six new colors to their popular Fat Max bait. Sized 6 inches, the baits are made with a fatter body and thicker tail.
<i>Hayabusa</i><br> <b>WRM 958</b><br> <p>The screw lock on the WRM 958 locks the bait on, making it practically impossible to pull off.
HayabusaWRM 958The screw lock on the WRM 958 locks the bait on, making it practically impossible to pull off.
<i>Hayabusa</i><br> <b>WRM 929</b><br> <p>The WRM 929 is an awesome trailer hook for spinnerbaits and buzzbaits, and it comes with a small keeper to make sure it stays in place.
HayabusaWRM 929The WRM 929 is an awesome trailer hook for spinnerbaits and buzzbaits, and it comes with a small keeper to make sure it stays in place.
<i>IMA Lures</i><br> <b>US Buzz</b><br> <p>This buzzbait features a unique rivet emitting an attractive squeaky sound that bass love.
IMA LuresUS BuzzThis buzzbait features a unique rivet emitting an attractive squeaky sound that bass love.
<i>Bill Lewis </i><br> <b>Stutter Step</b><br> <p>A new topwater offering from Bill Lewis has a new paddle-tail action on the water
Bill Lewis Stutter StepA new topwater offering from Bill Lewis has a new paddle-tail action on the water
<i>Tightlines UV</i><br> <b>Whisker Series</b><br> <p>Here's a look at one of the Whisker Series baits under UV light - the way a bass would see it.
Tightlines UVWhisker SeriesHere’s a look at one of the Whisker Series baits under UV light – the way a bass would see it.
<i>Tightlines UV</i><br> <b>Whisker Series</b><br> <p>You see why they call it the Whisker Series.
Tightlines UVWhisker SeriesYou see why they call it the Whisker Series.
Tightlines UV <p> Whisker Beaver
Tightlines UV

Whisker Beaver

<i>Tightlines UV</i><br> <b>Whisker Series</b><br> <p>A creature bait from the series.
Tightlines UVWhisker SeriesA creature bait from the series.
<i>Shimano</i><br> <b>Stradic c14+ spinning reel</b><br> <p>A new lightweight product from Shimano.
ShimanoStradic c14+ spinning reelA new lightweight product from Shimano.
<i>Shimano</i><br> <b>NASCI 2500FB spinning reel</b><br> <p>Shimano went wild expanding its spinning reel line this year.
ShimanoNASCI 2500FB spinning reelShimano went wild expanding its spinning reel line this year.
<i>Lew's</i><br> <b>Mach II Baitcasting Rod</b><br> <p>One of the new rods from Lew's.
Lew’sMach II Baitcasting RodOne of the new rods from Lew’s.
<i>Owner</i><br> <b>Bucktail Shad</b><br> <p>The Bucktail Shad was designed to mimic a slow-moving or wounded gizzard shad that bass cannot resist. Popular for ledge fishing, the Bucktail Shad is also ideal when fishing during minor feeding periods and in conditions with little or no current. The natural bucktail for maximum movement is hand tied and finished off with epoxy to ensure the hair stays connected. Features include living eyes, vertical line tie, Black Chrome finish and Super Needle Point. Designed by Bassmaster Elite Series veteran, Kota Kiriyama.
OwnerBucktail ShadThe Bucktail Shad was designed to mimic a slow-moving or wounded gizzard shad that bass cannot resist. Popular for ledge fishing, the Bucktail Shad is also ideal when fishing during minor feeding periods and in conditions with little or no current. The natural bucktail for maximum movement is hand tied and finished off with epoxy to ensure the hair stays connected. Features include living eyes, vertical line tie, Black Chrome finish and Super Needle Point. Designed by Bassmaster Elite Series veteran, Kota Kiriyama.
<i>Owner</i><br> <b>Akuro Structure Jig</b><br> <p>The Akuro Structure Jig is a low profile, compact flipping and pitching jig. Its small size allows it to be fished in clear and shallow water without spooking fish. The heavy weedguard allows this jig to be fished in the heaviest cover while the cutting coint hook ensures the best hook sets. Trailers and chunks get locked into place with a stainless steel hook keeper. Available in three sizes - 1/4, 3/8, 1/2 ounce and three colors, black blue, natural shad and red craw.
OwnerAkuro Structure JigThe Akuro Structure Jig is a low profile, compact flipping and pitching jig. Its small size allows it to be fished in clear and shallow water without spooking fish. The heavy weedguard allows this jig to be fished in the heaviest cover while the cutting coint hook ensures the best hook sets. Trailers and chunks get locked into place with a stainless steel hook keeper. Available in three sizes – 1/4, 3/8, 1/2 ounce and three colors, black blue, natural shad and red craw.
<i>Owner</i><br> <b>Swing Blade</b><br> <p>Owner Swing Blade is designed to be slow-rolled to attract finicky fish in both fresh and saltwater. The propeller at the front of the bait shimmies, mimicking the natural movement of baitfish. At the same time, the free-swinging jighead gives life to any soft plastic as the willow blade flashes and vibrates, enticing gamefish to strike. Stainless steel components in combination with a high carbon steel hook make this a sturdy setup.
OwnerSwing BladeOwner Swing Blade is designed to be slow-rolled to attract finicky fish in both fresh and saltwater. The propeller at the front of the bait shimmies, mimicking the natural movement of baitfish. At the same time, the free-swinging jighead gives life to any soft plastic as the willow blade flashes and vibrates, enticing gamefish to strike. Stainless steel components in combination with a high carbon steel hook make this a sturdy setup.
<i>Owner</i><br> <b>Beast Flashy Swimmer</b><br> <p>Like the original Flashy Swimmer the Beast Flashy Swimmer features a spinner blade attached to a non-moveable weight that keels a rigged soft plastic perfectly. The added weight helps to sink or “swim” the rigged bait down into the strike zone, while the blade adds a fish-attracting flash. The Beast Hook is Owner’s widest gaped plastics hook to accommodate the biggest of swimbaits. Features include a Twistlock® Centering Pin Spring attached to the hook eye for perfect straight rigging, a XXX-strong forged shank, Super Needle Point and black chrome finish.
OwnerBeast Flashy SwimmerLike the original Flashy Swimmer the Beast Flashy Swimmer features a spinner blade attached to a non-moveable weight that keels a rigged soft plastic perfectly. The added weight helps to sink or “swim” the rigged bait down into the strike zone, while the blade adds a fish-attracting flash. The Beast Hook is Owner’s widest gaped plastics hook to accommodate the biggest of swimbaits. Features include a Twistlock® Centering Pin Spring attached to the hook eye for perfect straight rigging, a XXX-strong forged shank, Super Needle Point and black chrome finish.
<i>EGO</i><br> <b>Kryptek Ultra-Grip</b><br> <p>These tools make for easy handling and releasing of fish.
EGOKryptek Ultra-GripThese tools make for easy handling and releasing of fish.
<i>EGO</i><br> <b>Kryptek Mini-Gripper with Magnetic Release</b><br> <p>Another easy fish-handling option from the Kryptek Series
EGOKryptek Mini-Gripper with Magnetic ReleaseAnother easy fish-handling option from the Kryptek Series
<i>EGO</i><br> <b>Kryptek pliers</b><br> <p>A valuable multi-tool in the cool colors of the Kryptek Series.
EGOKryptek pliersA valuable multi-tool in the cool colors of the Kryptek Series.
<i>EGO</i><br> <b>Kryptek Series Measuring Boards</b><br> <p>Perfect for measuring bass and other species during tournaments or just to stay legal on local waters.
EGOKryptek Series Measuring BoardsPerfect for measuring bass and other species during tournaments or just to stay legal on local waters.
Luck-E-Strike <p> The Trickster 2 from Luck-E-Strike has a flexible scrounger-type blade that gives plastics excellent motion in the water.
Luck-E-Strike

The Trickster 2 from Luck-E-Strike has a flexible scrounger-type blade that gives plastics excellent motion in the water.

<i>Starbrite </i><br> <b>Fuel Additives</b><br> <p>Star Brite has new products to help keep your outboards running smoothly
Starbrite Fuel AdditivesStar Brite has new products to help keep your outboards running smoothly
<i>Starbrite </i><br> <b>Cleaning products</b><br> <p>They've also got things to help keep your boat looking shiny and new.
Starbrite Cleaning productsThey’ve also got things to help keep your boat looking shiny and new.
<i>Shimano</i><br> <b>Power Pliers</b><br> <p>These ultra-durable pliers from Shimano feature a split-ring tip, a braid cutter and a soft grip handle with lock.
ShimanoPower PliersThese ultra-durable pliers from Shimano feature a split-ring tip, a braid cutter and a soft grip handle with lock.
<i>Frogg Toggs</i><br> <b>Rainsuit</b><br> <p>A new offering from Frogg Toggs will allow anglers to use a zip-in liner on days when it's supposed to be especially cold.
Frogg ToggsRainsuitA new offering from Frogg Toggs will allow anglers to use a zip-in liner on days when it’s supposed to be especially cold.

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