![Favorite Fishing USA is a Christian-based company focused on grass-roots growth. It specializes in rods and carries a line of reels, line and apparel. The companyâs American design team works with the best designers around the globe to ensure the product is unrivaled in the fishing market. The most advanced technologies and materials are used in its products. Favorite Fishing USAâs 120,000-foot warehouse is in Thayer, Mo.](http://www.bassmaster.com/wp-content/uploads/2016/09/01_-_brand_logo_750x483.jpg)
![Favorite Fishing indeed works at the grass roots level. You'll find the design team, factory reps and pro staff at outdoor shows and tournaments. Those include the Plano Bassmaster Elite at the Mississippi River presented by Favorite Fishing. The brand is backed by a team who are passionate about putting the best rods on the market into the hands of anglers.](http://www.bassmaster.com/wp-content/uploads/2016/09/2_-_img_0419-scaled.jpg)
![At left is Winston Tucker, a longtime sporting goods industry veteran, talking with the legendary Roland Martin and his associate Walt Reynolds. In 2016 Tucker started Favorite Fishing USA with the goal of applying advanced design technologies and premium materials to build a superior rod at an affordable price. He is the driving force behind the companyâs culture of Christianity, Youth Fishing, Quality and retailer profit. Tuckerâs businesses have thrived in Europe for more than a decade and Favorite Fishing USA comes as a result of that success.](http://www.bassmaster.com/wp-content/uploads/2016/09/3_-_img_0644-scaled.jpg)
![Lining up with those Christian values is David Dudley, founder of One Body in Christ Ministries. Dudley is a three-time FLW Angler of the Year and the leagueâs all-time leading money winner with $3.4 million in earnings. Dudley is fishing the Bassmaster Northern Opens this year as well.](http://www.bassmaster.com/wp-content/uploads/2016/09/4_-_david_dudley_1_of_3_1024x683.jpg)
![âWhen I picked up the Summit in their booth it was just instantaneous that whatever they are doing is far superior to anyone else.â Thatâs what happened when Dudley spontaneously visited Favorite Fishingâs booth at ICAST, the fishing industryâs annual trade show. âI didnât think anyone could separate themselves from the competition, especially in the rod category, but they have done it.â](http://www.bassmaster.com/wp-content/uploads/2016/09/5_-_david_dudley_2_of_3_1024x683.jpg)
![âWithout a true reel seat you get closer contact of the hands with the rod blank,â adds Dudley. Iâm feeling strikes and lure action like never before. The ergonomic grips make it even better by adding comfort. I feel like my hand is directly in contact with the rod blank, which actually it is.â](http://www.bassmaster.com/wp-content/uploads/2016/09/6_-_david_dudley_3_of_3_1024x683.jpg)
![Roland Martin has 19 B.A.S.S. titles, a record that stood until recently when Kevin VanDam one-upped the legendary angler. Martin holds nine B.A.S.S. Angler of the Year titles and is also known as the host of his long-running TV series, Fishing with Roland Martin. He recently joined the Favorite Fishing team.](http://www.bassmaster.com/wp-content/uploads/2016/09/7_-_roland_martin_1_of_2_800x600.jpg)
![âI didnât really know how to deal with it because it was such a new feeling.â Thatâs how Martin described the sensitivity and lightweight feeling imparted in his hands by the Summit for the very first time. âI also really like the Big Sexy. I keep thinking Iâll break one because I love winching out big 10 pounders from heavy vegetation on Lake Okeechobee. Iâve never seen a rod so strong.â The 10-pounders keep coming and the Big Sexy continues standing up the test.](http://www.bassmaster.com/wp-content/uploads/2016/09/8_-_roland_martin_2_of_2_800x600.jpg)
![âUsually you sacrifice strength and durability for lighter weight rods,â says Dewayne French, a Bass Pro Shops Bassmaster Opens pro who works with the Favorite Fishing design team. âYou donât lose either with these rods and in fact you gain strength and sensitivity.â French, a biologist for the U.S. Fish and Wildlife Service, frequents the streams around his home in the Arkansas Ozarks.](http://www.bassmaster.com/wp-content/uploads/2016/09/9_-_dewayne_french_1_of_3_1024x683.jpg)
![French favors the 7â 2â Summit for an all-around versatile rod. âUsually with a rod of this size it gets heavy, but you wonât find a lighter rod because itâs the lightest on the market. I can fish it all day.â French likes the medium/heavy-fast action for A-rigs, heavy jigs, crankbaits and jigs.](http://www.bassmaster.com/wp-content/uploads/2016/09/10_-_dewayne_french_2_of_3_1024x683.jpg)
![âOne of the neatest things happened after I flipped a jig to a laydown,â continues French. âI rested the butt of the rod behind the reel beneath my forearm, like you normally do when flipping. When I got a strike I felt it in my elbow. Never before have I felt that, nor did I ever think I would, but itâs a strong testimony of tip to tip, one-piece design.â](http://www.bassmaster.com/wp-content/uploads/2016/09/11_-_dewayne_french_3_of_3_1024x683.jpg)
![The Summit is the all-star casting and spinning rod of Favorite Fishing for good reason. Designers from eight countries and Fuji specialists spent three years perfecting the first completely one-piece rod available in the U.S. Patented iGrip technology forms grip and blank into a single unit that reduces weight. Mounting the reel directly to the blank creates 80 percent contact between hand and rod for unequaled sensitivity. At just 1.9 ounces the Summit is the worldâs lightest rod. Summit casting and spinning rods are $349.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/12_-_summit_1_of_1_1024x683.jpg)
![Sparkles on the bottom, super enforced Kevlar wrap base with an upper made of circular graphite cloth. âMan thatâs just sexy!â is what the Favorite Fishing design team had to say, and thus the name. Sexy, strength and action is what the Big Sexy is all about. Sleek, newly designed Fuji casting guides release line with superior speed and accuracy. A machined aluminum and graphite designed Fuji reel seat make it the perfect rod for power fishing and horsing in trophy bass. Designed for heavy lifting with A-Rigs, big crankbaits and jerkbaits and heavy jigs and magnum plastics. The Big Sexy retails for $199.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/13_-_big_sexy_rod_1024x683.jpg)
![A reel nearly equal in strength to metal but much lighter, at 6.5 ounces, comes from the AIRLITE technology used in the Big Sexy reel. The low-profile 7.3:1 gear ratio reel has 9 stainless steel ball bearings plus 1 roller bearing. Nylon line capacity is 200 yards for 10 pound and 110 yards for 14-pound test. Match it up with its namesake rod for a perfectly matched combo. The reel retails for $129.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/14_-_big_sexy_reel_1024x683.jpg)
![The Defender is designed for everyday American anglers. The Defender sports a patriotic color scheme so you can display honor and pride for this great country with every cast. The Defender is tough enough to be tossed into the truck or boat but extremely sensitive to feel the slightest tap or bite. Tough, sensitive carbon fiber blends the rod into a machined aluminum reel lock. The Defender spinning rod is available in 6â or 6â 6â lengths for line tests from 6-12 and 10-17, respectively. It retails for $99.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/15_-_defender_spinning_rod_1024x770.jpg)
![The Defender casting rod comes in three sizes. The 6â 6â model handles 1/4-3/4 ounce lures and line tests from 12-20 pounds. For power fishing choose the 7â model that handles 3/8-1 ounce lures and line tests from 12-20 pounds. The beefy 7â 6â model handles lures up to 1 1/2 ounces and line tests from 14-25 pounds. Tough, sensitive carbon fiber blends the rod into a machined aluminum reel lock. Top it off by displaying your American patriotic pride and you have a line of rods for any fishing situation. The Defender retails for $99.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/16_-_defender_casting_rod_1024x770.jpg)
![A lightweight carbon composite body and side covers and patriotic style are standouts of the Defender casting reel. So are the 5+1 stainless steel ball bearing and roller ball matchup, instant anti-reverse and a gear ratio of 7.3:1. Double-anodized, machined aluminum drilled spool and a centrifugal braking system with external adjustment are functional features. The Defender retails for $79.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/17_-_defender_casting_reel_1024x683.jpg)
![A lightweight carbon composite body and side cover combine for a lightweight but tough Defender spinning reel. Adding to that is a titanium nitride covered anti-twist line roller and spool lip. The Defender has an 8+1 stainless steel ball bearing and roller ball combo and gear ratio of 5.2:1. Itâs beyond tough, with a stainless steel main shaft. A super smooth braid winding system adds to its versatility as a spinning reel. The Defender spinning reel retails for $59.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/18_-_defender_spinning_reel_1024x683.jpg)
![The White Bird spinning rod is the anglerâs choice for handling light line and finesse lures with ease. A solid tip and fast action allow complete lure control for a wide range of species and angling styles. The spinning rod comes in five sizes, from 6â to 7â 3â and handles lures from 3/16 up to 3/8 ounces, making a perfect choice for multi-species angling. The White Bird retails for $49.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/19_-_white_bird_spinning_rod_1024x770_new.jpg)
![Ultra-light line spinning anglers will like the White Bird for a lot of reasons. Those include a gear ratio of 5.2:1 and the 5 stainless steel ball bearings plus 1 roller ball for smoothness. A lightweight carbon composite body and side cover, titanium nitride covered anti-line roller and spool lip and stainless steel main shaft are standout features. Itâs a complete braid ready system, too. Retail cost is $39.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/20_-_white_bird_spinning_reel_1024x352.jpg)
![Experience a whole new level of sensitivity and feel with the White Bird casting rod lineup. The 6â 6â model handles lures from 1/4-3/4 ounces and line tests from 10-17 pounds. Choose the 7â model for lures from 3/8-1 ounce and line tests from 12-20 pounds. A solid tip and fast action create complete lure control for a wide range of species and angling styles. The White Bird retails for $49.99.](http://www.bassmaster.com/wp-content/uploads/2016/09/21_-_white_bird_casting_rod_1024x683.jpg)
![At $79.99 you get a lot of value and standard features usually found on higher priced reels. The White Bird has a lightweight carbon composite body and side covers, double anodized, machined aluminum drilled spool, and a magnet braking system with external adjustment. It operates with 5 stainless steel ball bearings and 1 roller bearing and with a gear ratio of 6.3:1.](http://www.bassmaster.com/wp-content/uploads/2016/09/22_-_white_bird_casting_reel_1024x352.jpg)
![The Missouri Ozarks is home to Favorite Fishing USA. Anglers from kayaks to bass boats and streams to the sea are calling out the rod design and advanced technology for greater sensitivity and lighter weights never before seen in the category.](http://www.bassmaster.com/wp-content/uploads/2016/09/23_-_dsc1526-1840-scaled.jpg)
![Favorite Fishing is a global brand respected by anglers from all around. Those include professional bass angler Chuy Morales of Mexico. Favorite Fishing teammate Blake Reese proves the bass grow big in Mexico. Reese and Morales put Favorite Fishing rods to the test and they exceeded expectations for toughness, sensitivity and strength.
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