ICAST Day One II

Costa installed a two-story beach house complete with sand in the middle of ICAST.

B.A.S.S. brought its photography studio to ICAST to get the best shots of the new products.

The Gunfish has grown in 2012 to 135mm (5 1/2 inches) and weighs a full ounce. Those fish that always school just out of range just got in range.

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Versatility is the watchword for this plastic worm created by French design genius, Patrick Sebile. These baits are hollow and have pre-cut openings that lend themselves to virtually any sort of rigging you can imagine. The come in 12 colors and are very durable.</p>

Versatility is the watchword for this plastic worm created by French design genius, Patrick Sebile. These baits are hollow and have pre-cut openings that lend themselves to virtually any sort of rigging you can imagine. The come in 12 colors and are very durable.

Designed by 2009 Bassmaster Classic champ Skeet Reese, the Sick Fish is tailor-made for drop shotting, shaky heading or for a castable umbrella rig. The super-realistic profile comes in a 4-inch size, with more options on the way.

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This rod, part of Falcon's BuCoo series, is designed to handle smaller umbrella rigs. It'll work best with line weights between 20 and 30 pounds and will handle rig weights between 3/4 and 2 ounces. The blank is American Made, features microguides and has an exposed blank reel seat for increased sensitivity.</p>

This rod, part of Falcon’s BuCoo series, is designed to handle smaller umbrella rigs. It’ll work best with line weights between 20 and 30 pounds and will handle rig weights between 3/4 and 2 ounces. The blank is American Made, features microguides and has an exposed blank reel seat for increased sensitivity.

The new Helios has 9 ball bearings, a super-low profile, a 7.3:1 gear ratio and weighs a scant 6.3 ounces.

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The BB-1 is back and improved with models that have anti-reverse and those without anti-revere. The BB-1 sports big capacity, super smooth retrieves and the famous paddle handles. Ten ball bearings keep things smooth under pressure. This incarnation lives up to the "lighter, faster, stronger" mantra it's associated with.</p>

The BB-1 is back and improved with models that have anti-reverse and those without anti-revere. The BB-1 sports big capacity, super smooth retrieves and the famous paddle handles. Ten ball bearings keep things smooth under pressure. This incarnation lives up to the “lighter, faster, stronger” mantra it’s associated with.

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Diamond Fishing Products is introducing a new line, Diamond Braid, to the market. This braid was made using the latest braiding techniques, which improves strength and distance casting.</p>

Diamond Fishing Products is introducing a new line, Diamond Braid, to the market. This braid was made using the latest braiding techniques, which improves strength and distance casting.

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Diamond Fishing Products' best-kept secret has come to light. This new Momoi castable fluorocarbon fishing line will offer small diameters and high-break strengths. </span></p>

Diamond Fishing Products’ best-kept secret has come to light. This new Momoi castable fluorocarbon fishing line will offer small diameters and high-break strengths.

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This tough 12 x 7 x 7 blue camo gear bag is perfect for any little tough guy. It comes complete with adjustable shoulder strap and carry handles, inside mesh zipper pockets and a spot for a water bottle.</p>

This tough 12 x 7 x 7 blue camo gear bag is perfect for any little tough guy. It comes complete with adjustable shoulder strap and carry handles, inside mesh zipper pockets and a spot for a water bottle.

The Alabama Rig wrap is an umbrella rig organizer by Plano that folds multiple rigs tightly for the most compact storage.

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The Lumbar Fishing Pack provides a hands-free carrying options for when bringing along your standard tacklebox is impossible. The pack comes in three different sizes and includes two ProLatch Stowaway ultility boxes. The padded shoulder and backpack straps make for comfortable traveling.</p>

The Lumbar Fishing Pack provides a hands-free carrying options for when bringing along your standard tacklebox is impossible. The pack comes in three different sizes and includes two ProLatch Stowaway ultility boxes. The padded shoulder and backpack straps make for comfortable traveling.

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This multi-functional tacklebox features a deep bin with adjustable compartments and a lid that can attach two ProLatch Stowaway utility boxes. This case can also be customized to an angler's specifications.</p>

This multi-functional tacklebox features a deep bin with adjustable compartments and a lid that can attach two ProLatch Stowaway utility boxes. This case can also be customized to an angler’s specifications.