ICAST 2024

ICAST 2024: New Product Showcase

See the new products from the 2024 ICAST New Product Showcase.

Posted on
Photography by
Tommy Sendek
Great Lakes Finesse – 2.5″ Juvy Craw: Our take on the traditional tube! Designed to pair with our Mini Pro Tube Head, the Juvy Craw is designed to resemble a juvenile crawfish. When the tube head is pushed into the body the hook shank sits right between the two tentacles allowing the hook to blend in and the bait to sit upright with its flat bottom. When fished, the Juvy Craw will behave similar to a small defenseless crawfish on the fall and when dragged/hopped along the bottom. This bait features floating claws and tentacles.
Dirty Jigs Grass Wizard: The Dirty Jigs Grass Wizard is sure to cast a spell on giant bass in your lake! Previously sold under the Nichols Lures brand, Dirty Jigs has revamped the Grass Wizard with our premium dual-tone paint schemes and High Definition Skirts. Featuring a unique arrow-shaped, belly heavy head design and a razor sharp Mustad hook, the Grass Wizard slides in and out of cover with ease.
Evergreen International Combat Rat: The exceptionally realistic Combat Rat was meticulously designed in coordination with Evergreen Pro, Justin Kerr, for today’s wake bait enthusiasts. The keel design stabilizes the bait for correct swimming and substantial water movement. A stainless-steel weight system gives off a unique fishing-calling one-knock sound. A dual plated joint connection increases durability and creates an enticing squeak sound as well. Available in 7 colors with a total length of 10.75″ and weight of 2.30z. 
Rapala PXR Jowler: The Rapala Bass Splash Pad! The PXR Jowler, designed with Jacob Wheeler, is perfected through every detail in a top-water bait. The unique mouth design creates maximum surface disturbance, allowing the bait to have hard cutting, splash-walk action at any speed. Equipped with a dual frequency Knocker that shift for ultra-long casts. Armed with premium custom built VM Redline Trebles matching the precision of all PXR hardbaits.
Strike King Hardliner 57: Crankbait cravings? Strike King’s Hardliner delivers. This flat-sided classic boasts a tight wobble that triggers bites. Dives 5-7 feet with excellent castability, thanks to a circuit board lip. Pro-picked colors and premium hooks for sure strikes, even on pressured fish. 
Boogerman Copper Series Buzzbait: Introducing the all-new Copper Series Buzzbait! Retaining the legendary performance of our classic buzzbait, this model features a shiny copper blade designed to enhance the tune and surface flash. Perfect for adapting to various water conditions. Upgrade your fishing game with the Copper Series Buzzbait.
BOOYAH Bait Co. – Flash Point Suspending Jerkbait: The inset willow blade drives two major features. First, it gives a stronger return on sonar, allowing the angler to easily track the lure. Second, the unique flash point at the top of the head provides a target for the fish. The profile is lifelike and thin throughout the lure with increased height from back to belly. The internal weights are perfectly placed tungsten and include a top-performance casting system. These features enhance a 40-degree downward angle during retrieve.
Bill Lewis Depth Charge: The Bill Lewis Depth Charge is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Charge sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore. Available in 3 sizes and 14 colors, the Depth Charge can be twitched, ripped, pulled, or simply retrieved and is absolute dynamite on schooling fish!
SPRO Little John Micro 45: The SPRO Little John Micro 45 is the perfect crankbait for all anglers. With a diving depth of 2-3 feet, this crankbait can be fished anywhere from creeks and streams, to ponds and lakes. The SPRO Little John Micro 45 comes in 10 different fish attracting colors. With a weight of 5/16 oz, is the ultimate finesse crankbait.
Yamamoto Shad Shape Swimmer: Finesse is the name of the game in swimbaits right now, and the Shad Shape Swimmer provides the perfect action and profile that anglers (and fish) are craving. Available in 3 sizes (3.2″, 3.7″, 4.2″) and 17 colors, 5 of which are brand new Stealth Series colors, the Shad Shape Swimmer is a must-have for any serious swimbait fisherman. High quality materials and incredible color options, team up with an awesome design to offer you a swim bait that produces as well as it looks.
Yamamoto Nuki Bug: The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition of 2 flanged claws and 6 legs. The 3.5″ Nuki Bug falls like the original but has a subtle swimming action, even when rigged weightless on an EW Hook. Available in 8 gorgeous colors with 5 per pack.
Yamamoto Scope Shad: Building off the success of last year’s Scope Shad, Yamamoto has added both a 3.5′ and 4″ offering for anglers wanting to upsize. Made from Yamamoto’s Mega Floater Formula, the Scope Shad is a forward-facing sonar weapon that can deliver in other finesse applications as well such as a trailer and on a dropshot. Available in 12 existing colors, as well as 5 brand new Stealth Series colors. The 3.5″ version is 8 per pack and the 4″ version is 6 per pack.
Big Bite Baits Nekorama: The Big Bite Baits Nekorama is a 7′ worm built to be THE ultimate Neko worm. Incorporating features that maximize success, The Nekorama features 2 indentions to better hold your O-ring and is designed with the perfect body-to-tail size proportions to achieve maximum action. Effective both deep and shallow, the Nekorama is available in 12 all-matte, realistic colors and comes 12 per pack.
Big Bite Baits BSE Best Skipper Ever: “Best” is a strong word. Big Bite Baits means it with the new Best Skipper Ever. Designed in collaboration with Nick Smith, known as the Informative Fisherman, the Best Skipper Ever is truly unlike anything else on the market. Measuring in at 3.5″, the BSE is built to skip like a rock – and that’s exactly what it does. Available in 8 colors, the Best Skipper Ever is ready to live up to its name.
BassMooch Shovel Tail: Designed by 2x Bassmaster Elite Series Champion Hank Cherry – The BassMooch Shovel Tail is the perfect soft plastic shad bait for a variety of deadly applications. Designed with unique ribbed and flat sides, the spade-shaped shovel tail delivers a lifelike tight swimming action when paired with your favorite swim jig, vibrating jig, spinnerbait, or jig head for forward facing sonar.
Z-Man Fishing Products Shadtron™ LT (Line-Through) Swimbait: A true-to-nature shad profile swimbait, the Shadtron™ LT offers a pioneering over/under line-through harness for top or belly hook rigging. Driven by a rounded, wedge-shaped tail, the Shadtron swims with a genuine shad motion, activated at fast or extra slow retrieves. Precision weighted harness and tough, buoyant ElaZtech material maintain lure’s upright posture. Lifelike body sculpt with 8 photo-printed / hand-painted colors. 4.5″ and 6″ sizes in Slow & Fast Sink models, sickle hook included.
Strike King Homing Minnow: The hyper-realistic minnow profile stands out vividly on live sonar, enabling anglers to keep the bait within the water column and presenting ample opportunities to be devoured by hungry bass. A 90-degree line tie keeps the Homing Minnow level when covering water for a more realistic swimming action. The Homing Minnow is 3″ and weights 1/4 ounce. With incredible castability it comes pre-rigged with an ultra-sharp 2/0 hook for deep penetration and secure hooksets.
LIVETARGET Freestyle Frog 2.0: The all-new Freestyle Frog 2.0 capitalizes on LIVETARGET’s massive success by combining all the award-winning benefits of legacy LIVETARGET frogs. This soft-body topwater lure leverages Injected Core Technology to combine an alluring inner core and a highly durable, exoskeleton. Its innovative hollow core is easily compressed when a fish bites and greatly improves buoyancy in any environment. Ultra-realistic extending legs give the frog an unmatched lifelike profile and action in the water.
American Bait Works Zoo Wake: Introducing the Zoo Wake™, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven’t seen before. Its unique design causes the tail to swing erratically on the surface or kick seductively like a fleeing baitfish or frog, displacing water and giving it truly lifelike appeal. 
Missile Baits Micro D Bomb: The downsized version of this proven fish catcher is 2.3″ and that makes it ideal for rigging on a drop shot, Neko rig, split shot rig or even a Texas rig for finicky bass.
Jackall DRIFTFRY 4.0: Jackall specifically designed the innovative DRIFTFRY for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler’s rod tip during the retrieve to impart a “twist-roll” flashing action to entice aggressive strikes from reluctant bass. DRIFTFRY features two guide holes: one to ensure perfect jig head alignment and another on the lip to indicate the proper location for nail weight insertion when hover-strolling.
Rapala CrushCity Mooch Minnow: The Mooch Minnow has earned over half a million in earnings for CrushCity pros Dustin Connell and Jacob Wheeler and has become the hottest bait not yet shipped to market. Designed with SUPER TPE material, the Mooch Minnow combines action and durability to be the ultimate Shake n Bake FFS soft bait. It’s so dialed by the pros that its versatility is proven as an all-year long fish catching machine. Smart Injection Technology means a perfect combination of color, flake, salt, and scent.
Nichols Lures DUH Spoon: The Blade-Runner DUH Spoon already stands as the quintessential jigging spoon, and now, through a collaboration with Nichols Lures, it has leveled up again. Adding premium Spro Swivels and Decoy Tied Treble Hooks to the classic DUH Spoon shapes and color packs brings even more value and quality to an incredible product. Built in ¾, 1-1/4, and 1-3/4 oz sizes, each spoon boasts balance and action perfect for newer Forward Facing Sonar applications.
Dirty Jigs Tungsten HD Guppy: Crafted with precision and innovation, the Tungsten HD Guppy represents the next step forward in Dirty Jigs Terminal Tackle. Featuring a super sharp Mustad hook with a slightly thicker gauge than the standard Guppy, it offers the confidence and strength needed for the toughest fishing conditions. What truly sets the Tungsten HD Guppy apart is its tungsten resin composition, which provides heightened sensitivity and increased sonar return, enabling you to detect bites faster and more accurately.
Yo-Zuri 3DR-X Heavy Flat Minnow: The Yo-Zuri 3DR-X Heavy Flat Minnow is a unique lure with many applications for freshwater. It has a fast sink rate and side to side wobble on the fall that allows it to be fished vertically or with front facing sonar. On a straight retrieve it has a tight wiggle action and is designed to track straight even in strong current conditions like fast moving rivers. It comes in three sizes (1-5/8″, 1/8oz, 2-3/8″, 1/4oz, 3-1/8″, 1/2oz) and eight color patterns and will be available summer 2024.
All-Terrain Tackle Flip Tg: The All-Terrain Flip g was designed from the ground up to be the ultimate tungsten flipping jig. Built around a premium 4/0 2X HD hook that is razor sharp and wont bend out.
The head’s unique shape comes through grass effortlessly and is equally well suited to be skipped under docks and pitched around wood. Made from 97% pure poured tungsten, this jig is more sensitive and compact than the compressed powder competition.
Available in ten different colors and three sizes. 
GOMEXUS Cyberbait 240F Metal Glide Bait: World’s First Metal Swimbait. Main Feature:With X-Stretch, 3 actions with different swing amplitudes can be switched.Aluminum NC MachinedSpecificationLength:
240mm/9.45inchesWeight: 122g/4.3ozPackage included3-pack of rubber tails1-pack of replacement lip2-pack hooks. 
Bucca Brand 6″ Trick Shad: The new Bucca Brand 6″ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7″ Trick Shad, this ABS hard plastic glide bait is designed to get big bites. The Trick Shad stands out as a value offering that has the look and action to attract bites, and the components to ensure you land them. Featuring Mustad Triple Grip hooks, a replaceable tail, and swivel hook hangers.
Geecrack Supaku Swimmer 95F Floating Lip: Feast your eyes on the brand new Geecrack
Supaku Swimmer 95F!! This work of art is built as an alternative option to the original Supaku Swimmer 95 SS – this floating version is equipped with a lip. The addition of a lip on this bait generates a wider swimming action than its predecessor. Wake it on top over shallow structure or across suspended fish chasing bait – this size and profile gets bit – now there is a new way to present it. 
Shimano Zumverno 115SP MR: Powered by Shimano’s BOOST CONCEPT patented lure technologies, the all-new Zumverno 115SP MR leverages a nose-down posture to enhance live sonar return when fishing with forward-facing sonar. The unique bill design also imparts an erratic side-to-side darting action to mimic fleeing baitfish and helps deflect the lure off structure. The Zumverno 115SP MR dives deeper than a standard jerkbait and excels at triggering suspended bass holding tight to cover or chasing baitfish in open water.
Z-Man Tungsten ChatterBait® Elite EVO Designed to go deep, the Tungsten ChatterBait Elite EVO features Z-Man’s award-winning DNA. Low-profile 96% tungsten head sinks fast, shimmying, singing and chattering. Direct head/blade connection enables the trademarked ChatterBlade’s instant starts and erratic hunting action. The lure’s custom 5/0 hook sports a potent dual bait keeper. With resilent wire-tied silicone skirts & stainless steel blades with tough plated and glitter-coated finishes. 3/8- and 1/2-ounce sizes in twelve pro colors.
SEVIIN GSC Casting Reel: An expansion of the performance-focused SEVIIN GS Series for 2024, GS casting reels are designed, built, & relentlessly tested for flawless operation, uncompromising reliability, & maximum performance with heavy braided lines. Standout features include a 1-piece aluminum frame, Japanese S spool bearings, 95-mm carbon fiber handle, & an easy-to-use dual magnetic/centrifugal braking system. 6 highly tunable 150-size models are available in three gear ratios & right- or left-hand retrieve.
Daiwa Tatula SV 100: The Tatula SV 100 gives anglers of all experience levels a premium reel at an affordable price. The Tatula SV 100 uses innovative technology in the adaptation of the Hyperdrive System. Hyperdrive Gearing results in buttery smooth rotation and reduced gear-wear. The Hyper-Tough Clutch gives anglers consistent engagement and disengagement of the spool. SV technology gives anglers stress free castability. Available in right and left hand with 6.3:1, 7.1:1, and 8.1:1 gear ratios.
Abu Garcia MAX Elite Spinning Reel: The MAX Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo and Zenon series of spinning reels, the MAX Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design. Smooth and reliable performance is driven by a CNC Machined Gear System and 9+1 stainless steel bearings. A smooth Carbon Matrix drag system provides consistent performance while the Rocket Line Management system ensures superior line management.
Shimano Vanford FA: Continuing a legacy of low start-up inertia and heightened sensitivity, the Vanford FA elevates the MagnumLite spinning reel lineup with technology passed down from Shimano flagship series. Combined with the lightweight CI4+ body, an MGL Rotor provides anglers with heightened performance when employing “start-and-stop” finesse techniques or tactics requiring immediate reel action. InfinityXross and Infinity Drive within Vanford FA enhance winding efficiency and smoothness during retrieval.
SPRO JC Elite MG Baitcast Reel: The Jason Christie Signature Model Casting
Reel has a magnesium body paired with a carbon fiber handle for the ultimate lightweight reel weighing in at 6.2 oz. It comes with an aluminum spool. The reel has 11 stainless steel bearings with a max drag of 22 lbs. The reel comes in 4 gear ratios in both right and left-handed models. It will feature a color coordinated handle system so anglers can easily remember which model reel they are using. 5:6:1 – Green 6:6:1 – Purple 7:3:1 – Red 8:1:1 – Orange
Lew’s Custom Pro Baitcast Reel: Lew’s Custom Pro redefines baitcasting with its ultra-compact design and ParaMag IT braking for superior cast control. The aluminum frame houses high-quality gears and a carbon fiber drag for smooth performance. The lightweight spool and Lew’s signature features enhance casting distance and line management. Experience power and precision with Lew’s Custom Pro.
Redfin Polarized Grand Banks XL: The Grand Banks XL features 100% Italian construction for durability and lightweight nylon lenses by Zeiss for unmatched comfort, clarity, and contrast. Including RiPex technology, a state of the art scratch proof coating that also repels water and sweat. Designed for extra-large heads while maintaining style. Perfect for the avid fishermen, they transition seamlessly from a day on the water to a marina sunset.
Bajío Sunglasses – Sigs: There’s more than one way to get buzzed at Sigsbee Key. This little island just north of Key Westis home to one of the best bonefish and permit flats in the northern hemisphere. Drive-bys andblowouts are as common as denials, and you’re just as likely to throw at the fish of a lifetime asyou are to get a fighter jet flyby. That’s why we named the newest addition to our Tight Lines Collection after Sigsbee Park, the cool little gathering spot for island locals. Meet Sigs, new for 2024.
Lowrance Recon Trolling Motor: Control begins with Recon™ – the new generation of electric steer trolling motors from Lowrance, developed for both fresh and saltwater anglers. A revolutionary unique FreeSteer™ joystick remote, wireless foot pedal and MFD integration allow you to control your motor from anywhere onboard. While best in class GPS and thrust hold you in position, no matter the conditions. With all that taken care of, all that’s left is for you to take control of your cast and reel in the fish.
Missile Jigs Ike’s Monster Jig: The Ike’s Monster Jig is the trophy hunter’s dream to hook and land that big bass of a lifetime. Based on a custom 10/0 VMC 60 degree heavy duty jig hook with the super slick PTFE coating, the all-purpose design of the Monster Jig head allows it to excel in swimming or bottom bouncing applications. Available in 1 ounce or 1.5 ounce sizes, the Monster Jig will get down to those lunkers that live out in the depths of the lake.
Think of Ike’s Monster Jig as the big swimbait of jigs.
Great Lakes Finesse – Hanging Head Jig: Perfectly balanced to present any soft bait horizontally in the water column when dropping down or swinging over fish. Featuring a fine wire Gamakatsu hook, it’s designed to perfectly match the Hover Minnow and Drop Minnow. Our custom head design, lifelike 3D eyes, and pushed back eye placement allow it to suspend perfectly horizontal. Excels when hanging a minnow with lighter tackle and will generate aggressive strikes while basically setting itself in the toughest part of any fish’s mouth.
Buckeye Hover Rig: The all-new Buckeye Hover Rig is the perfect answer to your pressured fish problems. Designed by western finesse fishing guru Brent Ehrler, the Hover Rig produces a gliding action that’s hard to pass up for even the most finnicky fish. A premium weed guard makes the versatile rig even more adaptable. Coming with 3 per pack, The Buckeye Hover Rig is available in ⅒, ⅜2, and ⅛ oz sizes.
Daiwa J-Fluoro Mainline: Designed for anglers of all experience levels and budgets, J-Fluoro Mainline offers all the benefits of a fluorocarbon mainline without the expensive price tag. Made in Japan using quality extruders of Japanese standards, J-Fluoro mainline can be spooled directly onto the anglers’ reel without worry of excessive stiffness. Available in 2#-25# in 200yd spools.
Seaguar Grand Max Leader: Grand Max was created in Japan in 1999 and fits in the highest class of Seaguar leaders when looking at the combination of strength and sensitivity.It is made in Seaguar’s exclusive double-structure process with two custom Seaguar 100% fluorocarbon resins to create a leader with smaller diameters yet with exceptional knot and tensile strength.It comes on 60-meter spools which is 66 yards. Available in sizes from 2 lb. to 40 lb. Unique pound test sizes: 3, 7, 17, and 35 lb. test.
Sufix Revolve – Ultra Thin Finesse Braid: Ultra Thin Finesse Braid is specifically designed for spinning rods and the trend of Forward Facing Sonar baits during finesse applications. Revolve is the pinnacle of innovation combining Japanese craftsmanship with cutting-edge technology. Pitch reduction produces ULTRA-FINE diameter and optimizes tensile strength drastically reducing wind nots for a hassle-free and smooth performance. Each spool has a midpoint marker to perfectly spool two reels.
Seaguar Pounce Bass Leader: Built to be bullet-proof and strengthen your leader connection with freshwater bass. Offers exceptional strength and toughness to fight back against docks, weeds and rocks.Strong & Highly Abrasion Resistant. 
VMC Redline Series Tungsten Swimbait Jig: Perfected for fishing finesse swimbaits on forward facing sonar. Detailed at every point, the new jig has a custom P.T.F.E coated Vanadium Steel needle point 1X hook.
Tested by VMC pros turned into what they call “the best swimbait jig ever made.” This jig is also super effective “shaking a minnow” or Damiki rigging with the 90 degree line tie. The lightweight Conical keeper keeps plastics centered for optimized action and balance. Weights are laser etched on the heads for quick reference.
BUZBE Spinning Reel Cover: As expected from BUZBE, this reel cover is top quality and over-engineered. Made from an impact and snag resistant material with reinforced edges, this cover keeps your reel protected and secured. The BUZBE Velcro labeling system along with a variety of color options allows for labeling and color coding, keeping your reels organized. Patent Pending slot for Line allows the Reel cover to work while the rod is rigged.
AF Fishing & Outdoors PE Braid Spray: Offers protection & maintenance for PE lines, braid and dacron. This spray helps eliminate friction and reduces tangling on your lines. It also conditions & protects your braid and makes untangling braid bunches EASY.
Rapala 20lb. High Vis Digital Scale: Oversized E-Ink Display can be viewed at all angles, in the sun, and even with sunglasses on. Engineered with +/- .2% pinpoint accuracy with the option of 3 weight display options. The new Rapala scale is packed with features including a tournament setting for 5 bins, 8 bins, or no limit to us in “every fish count” events. It has a LED screen light with a large comfort-grip handle and trigger finger selection button and a heavy-duty composite weigh clamp to quickly and securely hold fish.
American Baitworks Co. BaitFuel Freshwater injector Kit: The BaitFuel Injector Kit allows you to “fuel inject” BaitFuel fish attractant into any soft plastic you fish with. Injecting the scent directly into the soft plastic adds more BaitFuel into the bait and allows it to slowly disperse from the puncture hole-increasing the amount of scent your bait releases and supercharging your baits with even more BaitFuel. Each BaitFuel injector Kit comes with 4 reusable vials prefilled with BaitFuel.
Simms Daymaker Boat Net – Long Handle: From watercraft to wading, the lightweight and durable Daymaker Boat Net brings carbon-composite construction and fish-friendly materials to your heavy-lifting fishing program. Swap handle lengths to match your needs and when it’s time to travel, separate in two pieces with an included hex wrench for convenient stowage. A floating two-piece handle construction enables modularity with the optional short-handle accessory. Price reflects Long Handle Net with Short Handle option.
CABLZ HAT CLIPZ: CABLZ does it again with an innovative, BETTER product! Clips to any hat! Stainless steel clip slides onto inside band of hat for a more comfortable fit!
Mustang Survival Elite 120 Life Jacket: The Elite 120 with 28lb buoyancy is perfect for anglers seeking all-day comfort during inshore and coastal adventures. Utilizing the exclusive ADAPT Technology (ADvanced Airway Protection & Turning) the bladder ensures top-of-the-line performance and safety. A new design improves neck comfort while staying put at high speeds. The low-profile and lightweight chassis paired with mesh back increases breathability. The shorter chassis prevents ride up on all body types while operating your vessel.
Rapala CrushCity Tournament Weigh Bag: Rapala and CrushCity are supporting Bass Tournaments at every level this season. From High School and College tournaments to the Bassmaster Classic stage, now fans can weigh in with their new CrushCity Weigh bag. After a great day on the water, nothing feels better than dropping a big bag on the scales and that is what CrushCity is all about; supporting anglers who strive for CrushCity moments in all types of tournaments. Built with super thick material, mag zippers, and comfort handles.
AFTCO Bank Patrol X-Pac Backpack: The bank fisherman’s best buddy. Built with advanced X-Pac® sailcloth fabric, the Bank Patrol backpack is lightweight, durable, and 100% waterproof. It’s designed with a trampoline-style mesh back suspension pad, ventilated shoulder straps, and an internal 1.5L bladder with a drink tube. With storage for your 3600 and 3500 tackle boxes, three bait/lure binder pages, and convenient rod holder straps, your gear is readily available whenever you need it.
Seaguar Bulk Line Management/Storage Bag: Holds 6 bulk (1,000 yard) Seaguar line spools.
Durable &weather resistant. Padded with no-slip feet. Line ports forspooling reels directly from bag.
USA Rapala Giant Lure: The USA Original Floating Giant Lure is designed to hang proudly all across the country. Let’s bring patriotism to all fishing garages, restaurants, man caves, and homes. Fishing is a sport that unites us all. Thank you from everyone at Rapala for everything you do to grow and protect the best sport in the world.
Lowrance® Eagle Eye: The new Lowrance® Eagle Eye™ is the world’s most accessible all-in-one live sonar product. Focused live sonar combines with CHIRP & DownScan Imaging™ in one transducer without a module, along with detailed C-MAP® charting on a crystal clear IPS display. Eagle Eye provides the same best-in-class resolution seen on ActiveTarget® 2 in a more focused setting. With a smooth and consistent image, Eagle Eye provides anglers with all the details they need to know, helping them determine when to strike.
Dakota Lithium Max On-Board Charger: Introducing the Dakota Lithium MAX
Waterproof Onboard Charger, the ultimate in lithium battery charging. This innovative charger integrates on-the-water charging via your outboard’s alternator and 120V AC wall plug. With dual input/output, switchable 24V/36V settings, and an additional 12V output, it supports multiple applications. Featuring DL’s active intelligence technology, it ensures smooth operation and can force start a tripped Battery Management System. Housed in a rugged IP67 case.
Power-Pole | Dual Blades Powered By ONE Pump: The NEW Dual Blades powered by ONE Pump package offers enhanced hydraulics for smooth, simultaneous anchor deployment and retraction. ONE pump is nearly 15db quieter and stealthy as a shadow, leaving fish blissfully unaware of your presence. Our space-saving design with ONE pump provides a cleaner bilge area, freeing up space for other equipment and accessories. This package is designed for durability and reliability, capable of withstanding the harshest conditions for long-lasting performance.
SPRO Bronzeye Pop Casting Rod: The SPRO Bronzeye Pop Casting Rod is the ultimate rod for bass fishing. Coming in at 7’0″ Medium Heavy, the rod is super versatile for many different applications. The SPRO Bronzeye Pop Casting Rod is perfect for using a SPRO Bronzeye Popping Frog. The length allows for anglers to fish the popping frog effectively while still having a strong backbone.
13 Fishing OATH – Freshwater Rod Series: Discover the OATH Difference: Where Passion
Meets Performance. Born from the depths of our angling obsession, these rods represent the pinnacle of craftsmanship and innovation. For us, it’s a way of life, an oath we’ve sworn to uphold with every cast. It’s a language we speak fluently and a bond that unites us in our love for the sport. The 13 Team invites you to embark on a journey of discovery, where each rod is a testament to our shared commitment and a promise to be the best at every level.
G. Loomis GLX Bass 891S JWR: Designed and rolled entirely in Woodland, WA, GLX BASS embodies our relentless drive and disciplined philosophy of “continuous refinement.” Structural upgrades achieved through a proprietary blend of high-modulus graphite and advanced resin technologies, GLX BASS delivers boosted strength-to-weight ratios, heightened balance, and pumped sensitivity. Adorned by a tangle-free Fuji K SiC guide train, premium cork handles complement a custom CI4+ reel seat to amplify the connection to the blank. 
St. Croix PHYSYX: Conceived and executed in science, PHYSYX rods promote and advance angler control in every physical act. Unique materials, anthropometric design, & premium componentry manifest an evolved lever and conductor of energy. A molded carbon fiber TRIGON handle, DYNAMIX reel seat, & rear trigger afford bionic-level control, balance, tactile feedback, & maximum comfort. 28 technique-focused casting and spinning models optimize any freshwater presentation. Handcrafted in the USA with a 15-year warranty.
Halo BB Series Jerkbait Rod: The Halo Fishing Jerkbait Rod, designed by Bassmaster Classic Champion Justin Hamner. Crafted from high modulus graphite, offers unmatched sensitivity to feel every nibble. With balanced light medium heavy power, it handles both shallow and deep diving jerkbaits. The ergonomic grade “A” cork handle ensures comfort and control, while advanced composite materials provide strength and durability. Elevate your jerkbait fishing game with precision and power, thanks to Justin Hamner’s expert design.
Lew’s LFS Series Rods: Lew’s LFS Series rods boast Lew’s exclusive LFS-X3 blank for exceptional strength and lightweight feel. This innovative design combines three unique graphite materials to create a thin yet powerful blank, perfect for hauling in aggressive fish. Lew’s signature reel seats and premium cork grips enhance comfort and control, while diamond-polished Fuji guides ensure smooth casting. Experience heightened sensitivity and lightweight performance with Lew’s LFS Series.
Simms Challenger Insulated Boot: A hardwater mainstay, Simms Challenger Insulated Boot is the top contender for the coldest of cold fishing conditions. Built with a vulcanized rubber outer, the boot features 7mm of neoprene insulation, and grid fleece lining to bolster warmth. Simms beloved Freestone Rubber outsole offers traction in a multitude of environments and is fully compatible with Simms Hardbite Studs, Cleats, and Alumibite Cleats. Additional features include a non-marking outsole and pull-on loops for easy on/off.
AFTCO Armorloft Zip Hood: Meet Armorloft, your go-to when temperatures drop. Built with a hyper-grid fleece that locks in heat while encouraging airflow to keep anglers comfortable, especially when layering. Armorloft moves with you thanks to 4-way stretch, and a stain-resistant DWR coating ensures it stands the test of time.
Simms Pro Dry Suit: Built with waterproof/breathable Gore-Tex Pro fabric, the Pro Dry Suit is the ultimate foul weather fortress. The Jacket features an adjustable hood, water-resistant zippered chest and handwarmer pockets, and watertight cuffs. A center front zipper reinforced with a storm flap provides maximum weather protection. Utilizing the same fabric, the Bib features air mesh suspenders, a vast pocket array and includes thigh-high zippers for easy on/off. Price is reflective of the Jacket and Bib.
AFTCO Fortress Rain Suit: Your Fortress from the storm. When it comes to staying dry, Fortress over-delivers. Constructed with a Toray® 100% nylon membrane that’s 30K waterproof and 7K breathable, it features the innovative SpeedVent™ hood that stays in place even at high speeds, YKK® AquaGuard® zippers, “Double-Dry” cuffs that prevent water from seeping up your sleeves, a reinforced pliers pocket, ultra-comfortable shoulder straps, and a kill switch D-ring attachment for safety.

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