![John Crews spends most of his time at ICAST at the booth of the company he created 3 1/2 years ago, Missile Baits.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1495.jpg)
![He shows off a new color of one of his Missile lures ...](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1502_0.jpg)
![... along with one of the new lures, the Baby D Stroyer.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1503_0.jpg)
![Crews can bend it like Ike ...](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1504.jpg)
![... and he mean mugs Ish Monroe -- at least a picture of him. He claims he would also do it in person.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1506_0.jpg)
![We leave the Missile booth and pass by the SPRO lures he designed, the Little John series.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1508_0.jpg)
![He has a friendly reunion with Angelo Alorro of River2Sea.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1514.jpg)
![It looks like he's saying,](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1521.jpg)
![Crews is considering a future career as a model.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1526.jpg)
![He checks out a couple of the new Under Armour shirts ...](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1527.jpg)
![... then strikes a pose with a friend.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1535.jpg)
![Unmask that man.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1542.jpg)
![Crews tangos with a mannequin.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1543.jpg)
![Glove. On.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1546.jpg)
![This is serious business.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1549.jpg)
![Michael Jackson? Is that you?](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1551.jpg)
![Crews puts on the Stormr Fusion, the suit he wears in the rain.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1563_0.jpg)
![He likes it because the cuffs are completely sealed so he can stick his hand down in the livewell and he doesn't even get his wrist wet.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1564.jpg)
![New York angler Jim Root runs into Crews and tells him the Elites should have been on the St. Lawrence River three weeks ago rather than two weeks from now.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1567.jpg)
![Wait, who's that guy?](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1569.jpg)
![The Stormr crew is testing out a top secret prototype on Crews -- intentionally blocking the camera's view.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1573.jpg)
![Crews meets Chad and Stephanie LaChance. Chad will be taking Colorado's Ryan Wood to the Costa Bassmaster High School National Championship presented by TNT Fireworks next week as his coach.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1592.jpg)
![Todd Hammill of Wired2Fish talks shop with Crews.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1597.jpg)
![It floats, he says.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1607.jpg)
![Crews holds this lithium battery butler-style. It weighs 30 pounds, much less than a standard battery.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1608.jpg)
![](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1616.jpg)
![Chance meeting with Fletcher Shryock!](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1623.jpg)
![Crews shows off the new Sunline Assassin line.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1630.jpg)
![Crews acted like he would video-bomb Dean Rojas, who was giving an interview. But he stayed to the side.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1633.jpg)
![Crews and the Sunline staff catch up after a while of not seeing each other.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1634.jpg)
![Morizo Shimizu stopped by the booth ...](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1642.jpg)
![... and the two talk about Shimizu's travels.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1648.jpg)
![Then it's back to work for Crews. He talks for a minute with Neil Paul, who works with the host city of the 2015 Classic on Hartwell, then heads back to resume his duties in the Missile booth.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_1651.jpg)
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John Crews checks out what's new and what's hot on the ICAST show floor.