Gear

Berkley’s new hard bait lineup

The full lineup of the new Berkley hard baits are now available. Meet the entire team.

Posted on
The new, complete lineup of <a href=
The new, complete lineup of Berkley’s hard baits were artfully designed with the essence of classic wooden lures, but handcrafted with the exactness and durability from a synthetic science. They are now ready to reside in your arsenal. And, they are very reasonably priced making the complete set an easy investment.
The hard bait series was designed by combining decades of experience and know-how with Berkley's passionate design team and state-of-the-art <a href=
The hard bait series was designed by combining decades of experience and know-how with Berkley’s passionate design team and state-of-the-art design and testing facilities. With the insight from some of the top professional bass anglers in the business, including: David Fritts, Justin Lucas, Josh Bertrand, Gary Klein and Scott Suggs, this line of lures is sure to impress.
The <a href=
The Skinny Cutter 110+ is a thin suspending jerkbait with long-distance castability that remains in the strike zone longer. Its coffin-shaped bill helps create an action that is just like a wounded baitfish. This lure can be worked in several different ways: twitch, jerk, jerk-pause, rip and burn.
The bait is 4 3/8 inches long, weighs 7/16 ounces and is available in 12 realistic colors. $7.95
The <a href=
The Cutter 90+ is a smaller jerkbait for the angler looking to trick pressured fish. The body and lip design allow for maximum darting action and an attention-capturing side flash, which is created with minimal rod movement. The bait is 3 1/2 inches long, weighs 3/8 ounces and is available in 12 forage-mimicking colors.
$7.95
The <a href=
The Cutter 110+ is the full-size version of the two previous jerkbaits. It’s a bit thicker than the Skinny and it’s a bit longer than the 90+. This suspending jerkbait can be cast a mile and presents a hard-to-resist profile that big bass love to eat. The bait weighs 9/16 ounces, 4 3/8 inches long and come in 12 colors.
$7.95
The <a href=
The Bad Shad is bad to the bone. The smaller of the two models is 1/3 ounces and measures 2 3/4 inches, but the castability of this lure is impressive. It offers a lifelike side roll and tail wag that is typical of a wounded shad. It’s available in 12 colors and retails for $6.95.
The big-brother <a href=
The big-brother Bad Shad is much like its smaller counterpart featuring all the same attractive qualities at the same price: $6.95. The larger Bad Shad is 2 inches long and weighs in at 1/4 ounces and is offered in the same colors.
David Fritts recently said that these are $20 baits at a fraction of the price.
David Fritts recently said that these are $20 baits at a fraction of the price.
The <a href=
The Pitbull hunts. Its erratic swimming action and attention-grabbing flash combined with its ability to deflect structure makes this squarebill crank a major contender. The buoyancy helps it float out of snags when working dense cover. The lure is 2 3/8 inches long, weighs 3/8 ounces and is available in 12 ultra-realistic paint jobs.
$6.95
Berkley's <a href=
Berkley’s Wild Thang has a very unique bill design that has crossed a coffin-style bill with a squarebill. The Wild Thang is the love child of each style and it “will hunt for bass.” The aggressive tail thump combined with the slow rise during a pause attracts fish from long distances. It weighs 1/2 ounces and measures 2 1/4 inches in length. The bait comes in 12 sexy colors.
$6.95
What line of cranks would be complete without a lipless? The Warpig plays.
What line of cranks would be complete without a lipless? The Warpig plays.
The sinking, lipless <a href=
The sinking, lipless Warpig is an aggressive presentation that has a blunt nose built for deflecting structure. The lure produces maximum sound and vibration that you’d expect in a high quality lipless crank. It’s available in two sizes; pictured here is the 1/2 ounces, 3-inch version. It’s available in 12 color combinations.
$6.95
The <a href=
The Warpig’s little brother puts out big action that is very comparable to the larger version. This one measures 2 3/8 inches and weighs in at 1/4 ounces. Also available in 12 colors.
$6.95
The company's <a href=
The company’s Digger is a classic round-nose crankbait that produces an aggressive wobble and side flash. It can achieve the maximum running depth in a snap, and slowly rises during a pause in the retrieve. There are two sizes, this one is 2 inches long and weighs 1/2 ounces. This lure runs at 6 1/2 feet and is available in 12 colors.
$6.95
The larger <a href=
The larger Digger comes in all the same colors, but runs 8 1/2 feet, measures 2 1/2 ounces and weighs 7/16 ounces.
$6.95

Related