![The ICAST 2015 festivities in the Orange County Convention Center kick off with the annual New Product Showcase. Manufacturers show off their latest products in hopes of catching the eye of buyers and the media.](http://www.bassmaster.com/wp-content/uploads/2015/07/0120DSC_9064-scaled.jpg)
![A number of new products in multiple categories are on display during the showcase.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_8990-scaled.jpg)
![Soft lures and hard lures were a popular choice. Shown here are 3D TPE Mayfly Nymphs soft lures by Savage Gear USA.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_8993-scaled.jpg)
![The RK Star 55 is a 1/2-ounce hard bait with a build-in wide wobble and and rattle system designed to trigger bites in tough conditions.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_8998-scaled.jpg)
![The BBZ-1 Rat Baby is a hard lure that is 3 1/2 inches long and is equipped with two treble hooks.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9000-scaled.jpg)
![Hard lures of all shapes and sizes lined a wall in the New Product Showcase.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9009-scaled.jpg)
![The hard lures of various shapes and sizes are meant to target multiple types of fish.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9010-scaled.jpg)
![Berkley introduced the Pit Bull, a square-lip hard bait designed to cast further and provide an erratic hunting action in the water.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9012-scaled.jpg)
![As the crowd grows, media members line up to get a closer look at the hard and soft lures.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9020-scaled.jpg)
![Seats, coolers and other accessories were on display as well.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9021-scaled.jpg)
![A number of new coolers were part of the New Product Showcase.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9026-scaled.jpg)
![Taiga Coolers created this 27-quart camouflage cooler that holds 24 beverage cans.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9028-scaled.jpg)
![There is a whole section also dedicated to fishing apparel...for kids...](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9030-scaled.jpg)
![...and for adults.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9031-scaled.jpg)
![Aegis Lifeshirt displayed inflating personal flotation devices in various styles...](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9032-scaled.jpg)
![...and colors.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9034-scaled.jpg)
![Bassmaster.com writer Mike Suchan takes a look at the footwear.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9035-scaled.jpg)
![A table of terminal tackle was also part of the showcase.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9036-scaled.jpg)
![Don't get distracted...there are still plenty of categories to see.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9042-scaled.jpg)
![This table includes fishing gear strictly for kids.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9044-scaled.jpg)
![Another look at the terminal tackle.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9085-scaled.jpg)
![Eye wear could be found next to the apparel section.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9091-scaled.jpg)
![Bassmaster.com's Tyler Wade models some stylish Costa shades.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9094-scaled.jpg)
![The New Product Showcase includes a long rack of freshwater rods and reels.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9105-scaled.jpg)
![...](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9107-scaled.jpg)
![But back to the soft lures...Kahara Japan is in the rat race with the Rat'N Rats II soft lure.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9124-scaled.jpg)
![This is a soft, hollow-bodied lure fashioned to imitate a fish.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9127-scaled.jpg)
![Swimbaits have proved popular for pros and recreational anglers as well.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9138-scaled.jpg)
![The Double-X by Monster 3X USA is a shrimp-style bait with a segmented tail.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9139-scaled.jpg)
![Wade holds up a monster hard lure...](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9146-scaled.jpg)
![Savage Gear USA's Hard Ship lure include legs and antenna that](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9149-scaled.jpg)
![A fisherman could spend all night studying the new lures.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9152-scaled.jpg)
![If you're looking to tie the lures on, a table of new line was part of the showcase as well.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9159-scaled.jpg)
![But back to the bait...here is a large hard lure from LIVETARGET.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9167-scaled.jpg)
![Look at the paint job on this beaut.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9170-scaled.jpg)
![Part of the boating accessories display included cleaning chemicals for boats created by Boat Bling.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9172-scaled.jpg)
![For finding fish, new electronics might be the key.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9175-scaled.jpg)
![Humminbird's HELIX 7 SI combines side imaging, down imaging, SONAR and mapping technologies to make fishing and navigating easier.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9181-scaled.jpg)
![Lowrance's StructureScan 3D quickly and easily scans underwater terrain and structure and creates a three-dimensional display.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9185-scaled.jpg)
![Rigid Industries displayed Capture, an LED light system integrated with GoPro camera charging system.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9188-scaled.jpg)
![Did someone mention GoPro? The GoPro Hero4 Session is waterproof, and it is the smallest and lightest camera yet from the company.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9189-scaled.jpg)
![The Hero4 Session's design eliminates the need for a separate housing.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9192-scaled.jpg)
![A final look at the sunglasses reveals Native Eyewear's Toolah, an option for women who love the outdoors.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9195-scaled.jpg)
![Wiley X's WX Tide sunglasses block out light and wind for speedy anglers.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9199-scaled.jpg)
![A final look at Wiley X's line of new sunglasses.](http://www.bassmaster.com/wp-content/uploads/2015/07/DSC_9201-scaled.jpg)
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A closer look at the items on display during the ICAST 2015 New Product Showcase.