![<p>Get violent reactions with the newest generation of soft baits for bass fishing. This new class of baits represents the very latest in bass fishing innovation and is set to take the freshwater fishing market by storm in the coming year.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/thumb_149.jpg)
![<p><strong>Booyah<span class=](http://www.bassmaster.com/wp-content/uploads/2013/06/119_booyah_poppin-pad-crasher.jpg)
This hollow frog walks, spits chugs and pops, thanks to the concave mouth. A barbaric double hook ensures you boat what bites.
![<p><strong>River2Sea<span class=](http://www.bassmaster.com/wp-content/uploads/2013/06/120_river2sea_spittin_wa.jpg)
This wide-bodied topwater frog is easily walked and also spits and chugs thanks to the wide mouth.
![<p><strong>Jackall<span class=](http://www.bassmaster.com/wp-content/uploads/2013/06/200_jackall_-dartshog.jpg)
The Darts Hog is a trailer made to be paired with Jackall’s new Spade Jig, but it can also be fished alone on a finesse Texas rig. The end of the claws are made with powdered glass which makes them buoyant, for one of the most realistic crawfish looks around.
![<p><strong>Berkley: Grass Pig</strong></p>
<p>With the success of the original Grass Pig, Berkley has downsized the soft swimbait to better match the forage on more lakes.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/202_berkley_havoc_grass_pig_jr.jpg)
With the success of the original Grass Pig, Berkley has downsized the soft swimbait to better match the forage on more lakes.
![<p><u><strong>Berkley: Papa Pit Boss</strong></u></p>
<p>The most popular design in the Havoc family now has a big brother, the Papa Pit Boss. The design is the same, but the Papa measures a full 5 inches.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/203_berkley_havoc_papa_pit_boss.jpg)
The most popular design in the Havoc family now has a big brother, the Papa Pit Boss. The design is the same, but the Papa measures a full 5 inches.
![<p><u><strong>Berkley: The Jerk</strong></u></p>
<p>The Jerk is a Mike Iaconelli-designed jerkbait that has action no matter what the lure is doing. As it falls on a heavy hook, The Jerk shimmys side to side and as it is twitched, the tail whips wildly.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/204_berkley_havoc_the_jerk.jpg)
The Jerk is a Mike Iaconelli-designed jerkbait that has action no matter what the lure is doing. As it falls on a heavy hook, The Jerk shimmys side to side and as it is twitched, the tail whips wildly.
![<p><u><strong>Berkley: Flat Dawg</strong></u></p>
<p>Mike Iaconelli designed the Flat Dawg to boast the most action of any soft stickbait on the market. Its flat design makes it quiver and shimmy, while the tiny crook in the tail gives off even more action.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/205_berkley_havod_flat_dawg.jpg)
Mike Iaconelli designed the Flat Dawg to boast the most action of any soft stickbait on the market. Its flat design makes it quiver and shimmy, while the tiny crook in the tail gives off even more action.
![<p><u><strong>Strike King: KVD Dream Shot</strong></u></p>
<p>The original 4-inch Dream Shot was designed by Kevin VanDam and was used in Jonathon VanDam's win on Green Bay last year; so yeah, it's proven. Now, it's got a bigger brother.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/206_strike_king_5_inch_dream_shot.jpg)
The original 4-inch Dream Shot was designed by Kevin VanDam and was used in Jonathon VanDam’s win on Green Bay last year; so yeah, it’s proven. Now, it’s got a bigger brother.
![<p><u><strong>Strike King: KVD Swim-N-Shiner</strong></u></p>
<p>Small, plastic swimbaits have been in huge demand since the Alabama Rig hit the scene, and now Kevin VanDam has offered his $.02 in the design of a swimbait, the Swim-N-Shiner.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/207-strike_king_kvd_swim-n-shiner.jpg)
Small, plastic swimbaits have been in huge demand since the Alabama Rig hit the scene, and now Kevin VanDam has offered his $.02 in the design of a swimbait, the Swim-N-Shiner.
![<p><u><strong>Strike King: Rage Craw DB</strong></u></p>
<p>Similar to the original Rage Craw, the DB version has smaller pincers for a more refined, finessy appeal on a jig or when Texas rigged.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/209_strike_king_rage_db_craw.jpg)
Similar to the original Rage Craw, the DB version has smaller pincers for a more refined, finessy appeal on a jig or when Texas rigged.
![<p><u><strong>River2Sea: Spittin' Wa:</strong></u></p>
<p>This hollow body frog has a cupped, popping mouth with bubble jets that leaves a trail of bubbles behind it. Use it for walking a frog or aggressive pops for a chugging sound.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/210_river2sea_spittinwaleopard-8.jpg)
This hollow body frog has a cupped, popping mouth with bubble jets that leaves a trail of bubbles behind it. Use it for walking a frog or aggressive pops for a chugging sound.
![<p><u><strong>River2Sea: G-Pop</strong></u></p>
<p>A weedless soft plastic popper that looks like a dying baitfish, the G-Pop, designed by Jason Misner, will perform in a variety of environments, especially where snags are an issue. Its soft body will help the fish hold on to the bait longer.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/211_river2sea_gpop-4.jpg)
A weedless soft plastic popper that looks like a dying baitfish, the G-Pop, designed by Jason Misner, will perform in a variety of environments, especially where snags are an issue. Its soft body will help the fish hold on to the bait longer.
![<p><u><strong>River2Sea: Mr. Whiggley</strong></u></p>
<p><span style=](http://www.bassmaster.com/wp-content/uploads/2013/07/212_river2sea_mrwhiggley-2.jpg)
This 10 1/2-inch whopper can catch bass? Absolutely. Twitch it, walk it, dead-stick it and glide it to bring plus-size smallmouth and largemouth to the boat.
![<p><u><strong>River2Sea: Rig Walker</strong></u></p>
<p>Based on the Bottom Walker swimbait, the Rig Walker is built for umbrella rigs but can be thrown individually as well. With a forward line tie and new tail section, the Rig Walker comes in packs of five.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/213_river2sea_walker-5.jpg)
Based on the Bottom Walker swimbait, the Rig Walker is built for umbrella rigs but can be thrown individually as well. With a forward line tie and new tail section, the Rig Walker comes in packs of five.
![<p><u><strong>Stinky Fingers: Curl Tail</strong></u></p>
<p>Stinky Fingers brings us new colors for a few of its soft plastic baits this year â here the Curl Tail in river bug and black red flake. All of Stinky Fingers' baits are sponge baits that soak up a potent attractant that releases in the fish's mouth when it bites.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/214_stinkyfingers_curltail-3.jpg)
Stinky Fingers brings us new colors for a few of its soft plastic baits this year â here the Curl Tail in river bug and black red flake. All of Stinky Fingers’ baits are sponge baits that soak up a potent attractant that releases in the fish’s mouth when it bites.
![<p><u><strong>Stinky Fingers: Twitchin' Stick</strong></u></p>
<p>Two more new colors from Stinky Fingers: the pumpkinseed and black blue, here in the Twitchin' Stick bait. This bait also has a sponge that soaks up attractant that is released in the bass' mouth.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/215_stinkyfingers_twitchinstick-5.jpg)
Two more new colors from Stinky Fingers: the pumpkinseed and black blue, here in the Twitchin’ Stick bait. This bait also has a sponge that soaks up attractant that is released in the bass’ mouth.
![<p><u><strong>Storm: WildEye Live Baby Bass</strong></u></p>
<p><span style=](http://www.bassmaster.com/wp-content/uploads/2013/07/216_storm_wildeyelivebabybass-8.jpg)
With internal weights for a lifelike swimming action, the WildEye Live Baby Bass has a realistic color pattern and 3D holographic WildEye. The baits come with black nickel VMC hooks.
![<p><u><strong>TriggerX: Hodad</strong></u></p>
<p>TriggerX brings us new colors this year in some of its popular lures â the Hodad, Flappin' Craw and Flappin' Bug. The new colors include Carolina bug, red bug, Delta black red and blueberry candy.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/217_triggerx_hodad-10.jpg)
TriggerX brings us new colors this year in some of its popular lures â the Hodad, Flappin’ Craw and Flappin’ Bug. The new colors include Carolina bug, red bug, Delta black red and blueberry candy.
![<p><u><strong>TriggerX: Flappin' Craw</strong></u></p>
<p>TriggerX brings us new colors this year in some of its popular lures â the Hodad, Flappin' Craw and Flappin' Bug. The new colors include Carolina bug, red bug, Delta black red and blueberry candy.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/218_triggerx_flappincraw-13.jpg)
TriggerX brings us new colors this year in some of its popular lures â the Hodad, Flappin’ Craw and Flappin’ Bug. The new colors include Carolina bug, red bug, Delta black red and blueberry candy.
![<p style=](http://www.bassmaster.com/wp-content/uploads/2013/07/154_spro_bronzeyeshad-8.jpg)
The newest thing to be hatched from Dean Rojas’ frog-filled mind is a touch less froggy, the Bronzeye Shad. The Shad’s body has a deeper “vee” to it for more surface disturbace and is a touch flatter for easier walking. The kicker, however, is the kickers: The legs are on top of one another rather than side by side. This makes walking the Bronzeye Shad a breeze.
![<p style=](http://www.bassmaster.com/wp-content/uploads/2013/07/219_northlandtackle_tube-2.jpg)
Northland Tackle offers a new size for its tube this year â a 3 1/2-inch version that comes in green pumpkin, watermelon seed and white. The tubes come with Northland Tackle’s Impulse scent â a plankton-based scent that’s baked into the tube.
![<p style=](http://www.bassmaster.com/wp-content/uploads/2013/07/220_bigbitbaits_realdealshad-5.jpg)
Useful for a variety of techniques, the Real Deal Shad has a new tail design that’s different from a boot tail or paddle-style. With a natural swimming action, the tail kicks in alternating fashion when retrieved. This bait was designed to be rigged vertically on a jighead or weighted hook.
![<p style=](http://www.bassmaster.com/wp-content/uploads/2013/07/221_bigbitbaits_realdealcraw-6.jpg)
Made to look like a real crawfish, the Real Deal Craw can have two different swimming actions. When the pincers remain connected, as they are sold, they glide on the fall. When separated, the pincers will give you a swimming action on the retrieve. Available in standard colors (as with the waterbug shown here), or in HD colors that are hand painted (as in the crawdad).
![<p style=](http://www.bassmaster.com/wp-content/uploads/2013/07/222_stinkyfingers_paddletail-10.jpg)
The Stinky Fingers Paddletail has the same sponge technology as the rest of Stinky Fingers’ baits. With an imitated shad look, thumping tail and tight wobble, the Paddletail has 17 release chambers to entice bass with the same craw scent as the brand’s other lures.
![<p style=](http://www.bassmaster.com/wp-content/uploads/2013/07/223_berkley_powerbaitchiggerquad-7.jpg)
With the double set of tails on the new Berkley PowerBait Chigger Quad, there’s no doubt that a bass will see this bait coming! The Chigger Quad would make a good jig trailer and can be Texas rigged.
![<p><u><strong>Berkley PowerBait: Rib Snake in Watermelon</strong></u></p>
<p>The Berkley PowerBait Rib Snake is designed to give a lot of action, with deeper ribs on one end of the bait and smaller, shallower ribs on the other. </p>](http://www.bassmaster.com/wp-content/uploads/2013/07/224_berkley_powerbaitribsnake-3.jpg)
The Berkley PowerBait Rib Snake is designed to give a lot of action, with deeper ribs on one end of the bait and smaller, shallower ribs on the other.
![<p style=](http://www.bassmaster.com/wp-content/uploads/2013/07/225_creme_craw-4.jpg)
The new Craw from Creme Lure â only $1.99 a package â comes in six tantalizing colors: Okeechobee, watermelon red, black blue glitter laminate, green pumpkin violet, watermelon candy and black neon red glitter.
![<p style=](http://www.bassmaster.com/wp-content/uploads/2013/07/226_creme_ribbontail-4.jpg)
Creme Lures Ribbon Tail is now available in a 10-inch version and comes in six colors: red bug, watermelon candy, black neon red glitter, watermelon red, red shad and green pumpkin violet.
![<p><u><strong>UV Tightlines Bubba Craw</strong></u></p>
<p>The new UV Tightlines Bubba Craw comes in two sizes â a 3-inch and a 4-inch version. It's available in four colors: blue black, blue black swirl, green red flake and craw.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/227_uvtightlines_bubbacraw-2.jpg)
The new UV Tightlines Bubba Craw comes in two sizes â a 3-inch and a 4-inch version. It’s available in four colors: blue black, blue black swirl, green red flake and craw.
![<p><u><strong>Lunkerhunt Pocket Frog</strong></u></p>
<p>The Pocket Frog is more of a finesse frog and is especially good for smallmouth. The legs create a kicking and bubbling action. The placement of the hooks makes it easier to work in grass and other cover.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/229_lunkerhunt_pocketfrog-4.jpg)
The Pocket Frog is more of a finesse frog and is especially good for smallmouth. The legs create a kicking and bubbling action. The placement of the hooks makes it easier to work in grass and other cover.
![<p><u><strong>Damiki Gizzard Shad</strong></u></p>
<p>The new Damiki Gizzard shad soft jerkbait darts and falls straight, shimmying like a dying baitfish. The 5 1/2-inch bait comes in six colors.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/230_damiki_gizzardshad-6-edit.jpg)
The new Damiki Gizzard shad soft jerkbait darts and falls straight, shimmying like a dying baitfish. The 5 1/2-inch bait comes in six colors.
![<p><u><strong>Damiki Ghost Shad</strong></u></p>
<p>Use it on a drop shot or a shaky head, the 5-inch Damiki Ghost Shad is perfect for clear water with its hologram effect to reflect light. UV coated, the Ghost Shad has an air pocket to help it float and comes in six colors.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/231_damiki_ghostshad-6.jpg)
Use it on a drop shot or a shaky head, the 5-inch Damiki Ghost Shad is perfect for clear water with its hologram effect to reflect light. UV coated, the Ghost Shad has an air pocket to help it float and comes in six colors.
![<p><u><strong>Damiki Water Crawler</strong></u></p>
<p>The Damiki Water Crawlers is a finesse worm that you can use on a drop shot or wacky style. The worm comes in six colors.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/232_damiki_watercrawlers-9-edit.jpg)
The Damiki Water Crawlers is a finesse worm that you can use on a drop shot or wacky style. The worm comes in six colors.
![<p><u><strong>Damiki Air Frog</strong></u></p>
<p>The 4-inch Damiki Air Frog has two air chambers that help self-regulate the bait so it will flip over on its own. While the frog is a walking bait, it floats well and the foam feature where the hook is inserted helps extend the frog's life.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/233_damiki_airfrog-5.jpg)
The 4-inch Damiki Air Frog has two air chambers that help self-regulate the bait so it will flip over on its own. While the frog is a walking bait, it floats well and the foam feature where the hook is inserted helps extend the frog’s life.
![<p><u><strong>V&M Wild Thang</strong></u></p>
<p>The 8 1/2-inch V&M Wild Thang is great for a Texas or Carolina rig. Available in eight colors, the wedge tail creates a lot of action in the water.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/234_vm_wildthang-5.jpg)
The 8 1/2-inch V&M Wild Thang is great for a Texas or Carolina rig. Available in eight colors, the wedge tail creates a lot of action in the water.
![<p><u><strong>Missile Baits Baby D-Bomb</strong></u></p>
<p>Missile Baits' popular D-Bomb flipping bait now comes in a smaller size, but it can still take a 4/0 flipping hook.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/235_missilebaits_babydbomb-1.jpg)
Missile Baits’ popular D-Bomb flipping bait now comes in a smaller size, but it can still take a 4/0 flipping hook.
![<p><u><strong>V&M Swamp Hog, Baby Swamp Hog</strong></u></p>
<p>The V&M Swamp Hog and Baby Swamp Hog have a slimmer profile with upper tentacles that create a lot of action because they're not attached. The soft plastics are soft, but durable. The Swamp Hog is good for Texas or Carolina rigging, or used as a punching bait. The Baby Swamp Hog is great as a trailer or Carolina rig for finesse presentations.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/236_vm_swamphog-3.jpg)
The V&M Swamp Hog and Baby Swamp Hog have a slimmer profile with upper tentacles that create a lot of action because they’re not attached. The soft plastics are soft, but durable. The Swamp Hog is good for Texas or Carolina rigging, or used as a punching bait. The Baby Swamp Hog is great as a trailer or Carolina rig for finesse presentations.
![<p><u><strong>Culprit<span class=](http://www.bassmaster.com/wp-content/uploads/2013/07/237_culprit_dw1grub-1.jpg)
The DW1 Grub from Culprit is best paired with a finesse jig. Designed to imitate a crawfish, the Grub is great for smallmouth or spotted bass. The mini twin tails have an irresistible action with the slightest movement.
![<p><u><strong>Culprit<span class=](http://www.bassmaster.com/wp-content/uploads/2013/07/239_culprit_dw3grub-4.jpg)
The long tails of the Culprit DW3 Grub give this trailer a swimming action that’s perfect for a swim jig. Great for pitching or flipping or as a trailer for a football head jig, the bulky body keeps the presentation in control.
![<p><u><strong>Luck-E-Strike<span class=](http://www.bassmaster.com/wp-content/uploads/2013/07/243_luckestrike_ringleader-5.jpg)
The Luck-E-Strike Ringleader features rings meant to hold scent. The worm floats higher and the swimming tail creates a lot of action in the water.
![<p><u><strong>Luck-E-Strike<span class=](http://www.bassmaster.com/wp-content/uploads/2013/07/244_luckestrike_ringmaster-3.jpg)
The Luck-E-Strike Ringmaster creature bait features rings that are close together so that they trap air â holding the bait right in the fish’s face. The Ringmaster is great for flipping, drop shotting or on a jig.
![<p><u><strong>Spro<span class=](http://www.bassmaster.com/wp-content/uploads/2013/11/245_spro_bronzeyeshad-8.jpg)
The Spro Bronzeye Shad 65, designed by Dean Rojas to fish in heavy cover and walk-the-dog in open water, was made to mimic a wounded baitfish.
![<p><u><strong>Optimum Opti Shad 7 inch</strong></u></p>
<p>Optimum Baits has upped the size of the Victory Tail for 2013 to 7 inches.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/246_optimum_optishad-5-1.jpg)
Optimum Baits has upped the size of the Victory Tail for 2013 to 7 inches.
![<p><u><strong>Optimum 4-inch Double Diamond</strong></u></p>
<p>The Double Diamond has a new 4-inch size for 2013.</p>](http://www.bassmaster.com/wp-content/uploads/2013/07/248_optimum_4inchdoublediamond-5.jpg)
The Double Diamond has a new 4-inch size for 2013.
![<p><u><strong>Kahara<span class=](http://www.bassmaster.com/wp-content/uploads/2013/07/249_kahara_divingfrog-1.jpg)
WIth a line tie on the top and a mouth that acts like a lip, the Diving Frog will dive 2 feet deep and as it floats to the surface the legs kick wildly.
![<p><u><strong>Yamamoto<span class=](http://www.bassmaster.com/wp-content/uploads/2013/07/251_yamamoto_swim-senkos2013-14.jpg)
The Swim Senko got both larger and smaller for 2013 with the introduction of two new sizes.