34 killer soft baits for bass fishing

Terminator Walking Frog new colors</p>
<p>New colors added to Terminator Walking Frog: hot shad, bluegill, hot chartreuse shad, smoke silver shad, bull frog, ghost pearl, ghost and black chartreuse leopard.</p>
 
<p>The custom-designed rear positioned weight stays out of the way of the extra-wide gap hook, so as bass chomp down they get the hook, not the weight. Perfect walking action, extra soft body, lifelike round rubber legs, heavy-duty welded line tie and a premium VMC double hook.
Terminator Walking Frog new colors
New colors added to Terminator Walking Frog: hot shad, bluegill, hot chartreuse shad, smoke silver shad, bull frog, ghost pearl, ghost and black chartreuse leopard.

The custom-designed rear positioned weight stays out of the way of the extra-wide gap hook, so as bass chomp down they get the hook, not the weight. Perfect walking action, extra soft body, lifelike round rubber legs, heavy-duty welded line tie and a premium VMC double hook.

Terminator Popping Frog</p>
<p>Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Perfect walking action, extra soft body compresses easily, lifelike round rubber legs, heavy-duty welded line tie and a premium VMC double hook. A custom designed weight is shaped and positioned to stay out of the way of the hook and creates a responsive, easy to impart, walking action. It is available in 16 colors, 2 1/2 inches in length and weighs 9/16 ounces.
Terminator Popping Frog
Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Perfect walking action, extra soft body compresses easily, lifelike round rubber legs, heavy-duty welded line tie and a premium VMC double hook. A custom designed weight is shaped and positioned to stay out of the way of the hook and creates a responsive, easy to impart, walking action. It is available in 16 colors, 2 1/2 inches in length and weighs 9/16 ounces.
Doomsday D-Hop</p>

<p>The D-Hop 75 solves all topwater frog challenges, and it will never fill with water. It is rigged with a 6/0 Super Line EWG hook that will increase hook-up ratio by as much as 80 percent. When rigged with a single hook, it can slide up the line like your average worm, which does not allow the fish to have leverage to throw the bait when it jumps out of the water. The skirts can be removed and personalized to fit the anglers’ need. There is even a small hole in the back of the bait to add split shot or nail weights to adjust the angle that the bait floats on the surface.
Doomsday D-Hop

The D-Hop 75 solves all topwater frog challenges, and it will never fill with water. It is rigged with a 6/0 Super Line EWG hook that will increase hook-up ratio by as much as 80 percent. When rigged with a single hook, it can slide up the line like your average worm, which does not allow the fish to have leverage to throw the bait when it jumps out of the water. The skirts can be removed and personalized to fit the anglers’ need. There is even a small hole in the back of the bait to add split shot or nail weights to adjust the angle that the bait floats on the surface.

Livingston Freddy B</p>
<p>The first artificial hollow-body frog with REAL frog sounds. Freddy B casts great and will maneuver well through structures and pads. Keep it still on the pad longer to allow the EBS Frog sound to bring the fish in for the strike. With its ultra-sticky gaffe-style hooks, you won’t be losing any bringing them to the boat.
Livingston Freddy B
The first artificial hollow-body frog with REAL frog sounds. Freddy B casts great and will maneuver well through structures and pads. Keep it still on the pad longer to allow the EBS Frog sound to bring the fish in for the strike. With its ultra-sticky gaffe-style hooks, you won’t be losing any bringing them to the boat.
Spro Bronzeye Spit Shad</p>
<p>Spro is announcing a new addition to the popular Bronzeye signature line-up of baits with the new Bronzeye Spit Shad. It weighs 1/2 ounce, and is equipped with a sticky sharp 4/0 Gamakatsu Superline EWG Worm Hook. Equipped with a fish-calling spitting, gliding action and sound the lure offers anglers another topwater option to depend on. The legs on the Spit Shad are in a stacked vertical position allowing anglers to walk the Spit Shad back and forth with ease. It will be available in seven of Spro’s top fish-catching color options.
Spro Bronzeye Spit Shad
Spro is announcing a new addition to the popular Bronzeye signature line-up of baits with the new Bronzeye Spit Shad. It weighs 1/2 ounce, and is equipped with a sticky sharp 4/0 Gamakatsu Superline EWG Worm Hook. Equipped with a fish-calling spitting, gliding action and sound the lure offers anglers another topwater option to depend on. The legs on the Spit Shad are in a stacked vertical position allowing anglers to walk the Spit Shad back and forth with ease. It will be available in seven of Spro’s top fish-catching color options.
Z-Man Big T.R.D.</p>
<p>Featuring the same great features and seductive action as the extremely popular Finesse T.R.D., the new Big T.R.D. offers finesse fisherman a larger profile to produce bigger bites. The Big T.R.D. is designed to pair seamlessly with the new Power Finesse ShroomZ jigheads, creating an incredibly versatile finesse fishing package with impressive durability and attraction. The 4-inch stickworm profile is also ideal for wacky rigging, Texas rigging, pitching or Carolina rigging.
Z-Man Big T.R.D.
Featuring the same great features and seductive action as the extremely popular Finesse T.R.D., the new Big T.R.D. offers finesse fisherman a larger profile to produce bigger bites. The Big T.R.D. is designed to pair seamlessly with the new Power Finesse ShroomZ jigheads, creating an incredibly versatile finesse fishing package with impressive durability and attraction. The 4-inch stickworm profile is also ideal for wacky rigging, Texas rigging, pitching or Carolina rigging.
Z-Man Boar HogZ</p>
<p> A deeply-ribbed body, tapered legs and textured twin curly tails combine to give the new 4-inch Boar HogZ an enticing creature bait profile. The extremely versatile size makes it an ideal bait for a variety of applications, including flipping, pitching, Carolina rigging, punching, using as a jig trailer, rigging on a wobble head or football head and more. The Boar HogZ ElaZtech construction creates a naturally buoyant bait that stands up off the bottom at rest and resists nicks, cuts and tears to keep anglers fishing, rather than re-rigging.
Z-Man Boar HogZ
A deeply-ribbed body, tapered legs and textured twin curly tails combine to give the new 4-inch Boar HogZ an enticing creature bait profile. The extremely versatile size makes it an ideal bait for a variety of applications, including flipping, pitching, Carolina rigging, punching, using as a jig trailer, rigging on a wobble head or football head and more. The Boar HogZ ElaZtech construction creates a naturally buoyant bait that stands up off the bottom at rest and resists nicks, cuts and tears to keep anglers fishing, rather than re-rigging.
Z-Man T.R.D. TubeZ</p>
<p>With the growing popularity of the Ned Rig among bass anglers nationwide, the 2 3/4-inch T.R.D. TubeZ will find a spot in the tackleboxes of both recreational and competitive bass anglers alike. Sporting a traditional tube-style profile, the forward third of the T.R.D. TubeZ body is solid to accommodate rigging on small mushroom-shaped jigheads, while the hollow rear portion of the body provides a spiraling, bubbling descent sought after by ardent tube fisherman. Thanks to its 10X Tough ElaZtech construction, the tentacles of the T.R.D. TubeZ float tantalizingly off the bottom at rest, mimicking small crayfish and other invertebrates that comprise the bulk of a bass’ diet, and the dimpled body and salt impregnation provides an extremely lifelike texture and feel.
Z-Man T.R.D. TubeZ
With the growing popularity of the Ned Rig among bass anglers nationwide, the 2 3/4-inch T.R.D. TubeZ will find a spot in the tackleboxes of both recreational and competitive bass anglers alike. Sporting a traditional tube-style profile, the forward third of the T.R.D. TubeZ body is solid to accommodate rigging on small mushroom-shaped jigheads, while the hollow rear portion of the body provides a spiraling, bubbling descent sought after by ardent tube fisherman. Thanks to its 10X Tough ElaZtech construction, the tentacles of the T.R.D. TubeZ float tantalizingly off the bottom at rest, mimicking small crayfish and other invertebrates that comprise the bulk of a bass’ diet, and the dimpled body and salt impregnation provides an extremely lifelike texture and feel.
Yamamoto Sanshouo</p>
<p>The Sanshuou, conceptualized by Western Pro Bub Tosh, Jr., is fashioned to resemble a waterdog, a sculpin, a goby or a bluegill — with a distinct profile that fish don't see all of the time. Yamamoto designed a bait that will work equally whether you're on Lake Erie fishing for trophy smallmouth, at Okeechobee punching heavy mats, or sight fishing and flipping in California. This will become your go-to bait and with a range of colors it'll work in any water clarity under a variety of conditions — try it on a vibrating jig when you want it to have more vibration, or put it on the back of a swim jig.
Yamamoto Sanshouo
The Sanshuou, conceptualized by Western Pro Bub Tosh, Jr., is fashioned to resemble a waterdog, a sculpin, a goby or a bluegill — with a distinct profile that fish don’t see all of the time. Yamamoto designed a bait that will work equally whether you’re on Lake Erie fishing for trophy smallmouth, at Okeechobee punching heavy mats, or sight fishing and flipping in California. This will become your go-to bait and with a range of colors it’ll work in any water clarity under a variety of conditions — try it on a vibrating jig when you want it to have more vibration, or put it on the back of a swim jig.
Yamamoto Zako Swimbait</p>
<p>The new Zako Swimbait was designed by Bassmaster Elite Series angler Brett Hite, and it’s his bait of choice as a swimbait trailer when he’s slinging a vibrating jig, or if he’s in the mood to flip. It was designed to mimic a bluegill or shad, but with a bigger belly. Additionally, Hite wanted to keep the tail action tight, similar to an actual baitfish, so the tail was designed with accordion-style cuts and a flanged tail, which keeps the action minimal. Hook set ratios have also improved as the tail folds in on itself when the fish bite. Another key feature of the Zako, which is exceptionally useful when rigging it as a flip bait, is the center line on the top of the bait — you’ll always know you’re rigging it dead center and that means the Zako will always run true.
Yamamoto Zako Swimbait
The new Zako Swimbait was designed by Bassmaster Elite Series angler Brett Hite, and it’s his bait of choice as a swimbait trailer when he’s slinging a vibrating jig, or if he’s in the mood to flip. It was designed to mimic a bluegill or shad, but with a bigger belly. Additionally, Hite wanted to keep the tail action tight, similar to an actual baitfish, so the tail was designed with accordion-style cuts and a flanged tail, which keeps the action minimal. Hook set ratios have also improved as the tail folds in on itself when the fish bite. Another key feature of the Zako, which is exceptionally useful when rigging it as a flip bait, is the center line on the top of the bait — you’ll always know you’re rigging it dead center and that means the Zako will always run true.
</p>Missile Baits Craw Father
<p>The Craw Father is the offer that no bass can refuse. This 3 1/2-inch craw bait has a subtle thumping action in the claws when moved through the water. The Craw Father can be used many ways with popular techniques such as a Texas rig, on the back of a jig, a Carolina rig, vibrating jig, or punched through the thickest cover. The body can handle a big flipping hook but is not too bulky for finesse tactics. Fish the Craw Father and get the message so you can catch the fishes.
Missile Baits Craw Father
The Craw Father is the offer that no bass can refuse. This 3 1/2-inch craw bait has a subtle thumping action in the claws when moved through the water. The Craw Father can be used many ways with popular techniques such as a Texas rig, on the back of a jig, a Carolina rig, vibrating jig, or punched through the thickest cover. The body can handle a big flipping hook but is not too bulky for finesse tactics. Fish the Craw Father and get the message so you can catch the fishes.
Northland Fatty Tube</p>
<p>The Fatty Tube takes bottom dragging, shaking and twitching tube routines to new heights with a compact, stubby profile that mimics natural bass forage including crayfish, gobies, shad and bluegills. The tube is infused with all the scent and flavor of Northland’s patented Impulse Instinctual Attractant, which features a baked-in MicroPlankton formula gamefish can’t resist.
Northland Fatty Tube
The Fatty Tube takes bottom dragging, shaking and twitching tube routines to new heights with a compact, stubby profile that mimics natural bass forage including crayfish, gobies, shad and bluegills. The tube is infused with all the scent and flavor of Northland’s patented Impulse Instinctual Attractant, which features a baked-in MicroPlankton formula gamefish can’t resist.
Northland Impulse Swimbait</p>
<p>Northland Fishing Tackle’s new Impulse Core Swimbait looks and tastes like the real thing, at all speeds and water conditions. The extra-soft, ribbed body maximizes action and scent release, while the aqua-dynamic boot tail throbs, swims and vibrates at all retrieve speeds. The bait is super-charged with Northland’s patented Impulse Instinctual Attractant, which features a baked-in MicroPlankton formula gamefish can’t resist. The Swimbait is available in 2 1/2-, 3.1/2- and 4 1/2-inch sizes and eight Core-Shot colors. Suggested retail is $4.99 per bag of 4, 5 or 6 baits, depending on size.
Northland Impulse Swimbait
Northland Fishing Tackle’s new Impulse Core Swimbait looks and tastes like the real thing, at all speeds and water conditions. The extra-soft, ribbed body maximizes action and scent release, while the aqua-dynamic boot tail throbs, swims and vibrates at all retrieve speeds. The bait is super-charged with Northland’s patented Impulse Instinctual Attractant, which features a baked-in MicroPlankton formula gamefish can’t resist. The Swimbait is available in 2 1/2-, 3.1/2- and 4 1/2-inch sizes and eight Core-Shot colors. Suggested retail is $4.99 per bag of 4, 5 or 6 baits, depending on size.

Doomsday FatMan</p>
<p>The FatMan 4.6 weighs a 1/2 ounce and is designed for flipping and penetrating heavy cover. It has a high-turbulence ribbed body and tail that moves far more water than thin ribbed or traditional baits. The FatMan is packed with Doomsday’s exclusive Nano Salt that bass can’t resist. This salt adds extra weight yet doesn’t compromise the durability.
Doomsday FatMan
The FatMan 4.6 weighs a 1/2 ounce and is designed for flipping and penetrating heavy cover. It has a high-turbulence ribbed body and tail that moves far more water than thin ribbed or traditional baits. The FatMan is packed with Doomsday’s exclusive Nano Salt that bass can’t resist. This salt adds extra weight yet doesn’t compromise the durability.
Big Bite Baits Suicide Shad</p>
<p>The Suicide Shad acts and fishes like a hollow body swimbait, but is constructed with a solid body that will last longer allowing anglers to catch more fish per bait. The swimbait is 5 inches in length, and is made with a hard head composition, this feature allows for better holding power when rigged on a jighead instead of a belly weight hook option. The Suicide Shad’s tail swims at even the slowest retrieve speed giving the bait the action it needs to trigger bites even when the bites get extra tough.
Big Bite Baits Suicide Shad
The Suicide Shad acts and fishes like a hollow body swimbait, but is constructed with a solid body that will last longer allowing anglers to catch more fish per bait. The swimbait is 5 inches in length, and is made with a hard head composition, this feature allows for better holding power when rigged on a jighead instead of a belly weight hook option. The Suicide Shad’s tail swims at even the slowest retrieve speed giving the bait the action it needs to trigger bites even when the bites get extra tough.
Zoom 5-Inch Swimmer</p>
<p>While the Swimmer is exceptional on a weighted swimbait hook or a jighead, it’s also deadly on the back of a vibrating jig or swimjig, or even on an umbrella rig. It will be available in six colors: shad, Tennessee shad, ayu, hitch, chartreuse blue and blueback herring.
Zoom 5-Inch Swimmer
While the Swimmer is exceptional on a weighted swimbait hook or a jighead, it’s also deadly on the back of a vibrating jig or swimjig, or even on an umbrella rig. It will be available in six colors: shad, Tennessee shad, ayu, hitch, chartreuse blue and blueback herring.
Original Zoom Worm</p>
<p>Zoom Bait Company announces the reintroduction of the Original Zoom Worm, a finesse worm that dates back 40 years. Except now, it will come in hand-poured triple laminate patterns instead of the conventional injection colors that originally comprised its lineup. The new version will be just as tantalizing as the original, but the build process will be more like that of traditional “garage pours,” a labor-intensive, multi-step effort that produces a softer body and a wider range of color options. Up until now, this has been difficult to replicate in a mass production setting. Nevertheless, its shape will remain true to the original upon which the Zoom brand was built.
Original Zoom Worm
Zoom Bait Company announces the reintroduction of the Original Zoom Worm, a finesse worm that dates back 40 years. Except now, it will come in hand-poured triple laminate patterns instead of the conventional injection colors that originally comprised its lineup. The new version will be just as tantalizing as the original, but the build process will be more like that of traditional “garage pours,” a labor-intensive, multi-step effort that produces a softer body and a wider range of color options. Up until now, this has been difficult to replicate in a mass production setting. Nevertheless, its shape will remain true to the original upon which the Zoom brand was built.
Zoom Z Craw Jr.</p>
<p>Zoom Bait Company announces the release of the new Z Craw Jr., a downsized version of the popular ribbed crawfish lure introduced last year. The company shrunk the original model down from 5 inches to 3 1/2 inches for times when bass demand a smaller bite to eat, yet we’ve retained the same forward facing ribs and fluttering craws of the full sized Z Craw.</p>

<p> The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z Craw and will quickly turn into your favorite lure for tempting finicky bedding bass as well. It’s smaller than its predecessor, and while it has finesse applications, you’ll be surprised at how many big bass it fools.
Zoom Z Craw Jr.
Zoom Bait Company announces the release of the new Z Craw Jr., a downsized version of the popular ribbed crawfish lure introduced last year. The company shrunk the original model down from 5 inches to 3 1/2 inches for times when bass demand a smaller bite to eat, yet we’ve retained the same forward facing ribs and fluttering craws of the full sized Z Craw.

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z Craw and will quickly turn into your favorite lure for tempting finicky bedding bass as well. It’s smaller than its predecessor, and while it has finesse applications, you’ll be surprised at how many big bass it fools.

Jenko Fishing
<p>
This new swimbait is called the
Jenko Fishing

This new swimbait is called the “Booty Shaker.”

Tightlines UV
<p>
This new bait from Tightlines UV is mimicking a lizard.
Tightlines UV

This new bait from Tightlines UV is mimicking a lizard.

Lunker Hunter
<p>
This bait from Lunker Hunt is called a
Lunker Hunter

This bait from Lunker Hunt is called a “froglet”.

<i>Mann's Bait Company</i><br>
<b>Pygmy Frog</b><br>
Last year, Mann's Bait Company introduced the 6-inch Goliath Frog. This year, they've gone the other direction and unveiled the 3.5-inch Pygmy Frog. It's one of the more diminutive frog selections on the market.
Mann’s Bait CompanyPygmy Frog
Last year, Mann’s Bait Company introduced the 6-inch Goliath Frog. This year, they’ve gone the other direction and unveiled the 3.5-inch Pygmy Frog. It’s one of the more diminutive frog selections on the market.
<i>Hildebrandt</i><br>
<b>Drum Roller Jigs</b><br>
Bassmaster Elite Series pro Bernie Schultz developed the Drum Roller Jig for saltwater and redfish, but he's since discovered that northern smallmouth bass love the bait. It's catching on as a go-to lure for bass anglers.
HildebrandtDrum Roller Jigs
Bassmaster Elite Series pro Bernie Schultz developed the Drum Roller Jig for saltwater and redfish, but he’s since discovered that northern smallmouth bass love the bait. It’s catching on as a go-to lure for bass anglers.
<i>Reins</i><br>
<b>Bubbling Shaker 10 inch</b><br>
<p>A new size in an existing lineup. A magnum version of our regular drop shot/finesse worm. Built for ledge fishing on a magnum shaking head, an oversized drop-shot rig and an oversized neko rig. Can be flipped around shallow cover. Material floats so stands up no matter how rigged. Ribs larger, displaces a lot of water. Good vibration for finesse bait; it's a big fish bait.
ReinsBubbling Shaker 10 inchA new size in an existing lineup. A magnum version of our regular drop shot/finesse worm. Built for ledge fishing on a magnum shaking head, an oversized drop-shot rig and an oversized neko rig. Can be flipped around shallow cover. Material floats so stands up no matter how rigged. Ribs larger, displaces a lot of water. Good vibration for finesse bait; it’s a big fish bait.
<i>Reins</i><br>
<b>Bubbling Shaker 3 1/2 inch</b><br>
<p>Designed for finesse drop shotting. Excel in heavily pressured lakes, clear water and also when fish on keying on small bait fish. Perfect size to match small hatch. Primarily made for nose hooking and can be fished vertically.
ReinsBubbling Shaker 3 1/2 inchDesigned for finesse drop shotting. Excel in heavily pressured lakes, clear water and also when fish on keying on small bait fish. Perfect size to match small hatch. Primarily made for nose hooking and can be fished vertically.
<i>Reins</i><br>
<b>S-Cape Shad</b><br>
<p>A finesse swimbait, 3 1/2 inches long. A shad shaped body with a thin tail. Rig it weightless, but it's also good on a jig head and an underspin. The tail moves regardless of retrieve speed. Work in cold water, heavily pressured fisheries. Secondary way to rig is on a drop shot. Also pinch the tail off and have a shad body.
ReinsS-Cape ShadA finesse swimbait, 3 1/2 inches long. A shad shaped body with a thin tail. Rig it weightless, but it’s also good on a jig head and an underspin. The tail moves regardless of retrieve speed. Work in cold water, heavily pressured fisheries. Secondary way to rig is on a drop shot. Also pinch the tail off and have a shad body.
<i>Reins</i><br>
<b>3.25 Fat Rockvibe Shad</b><br>
<p>Bait used in the Classic to make a smaller version of the 4 inch bait for fishing on a jig head when fishing colder water. Smaller profile for heavily pressured lakes. Good on a finesse swim jig. A good fit for underspins. Can be fished deeper with a lighter head. A flat swimbait for a side-to-side rolling action. Unique compared to other swimbaits on the market.
Reins3.25 Fat Rockvibe ShadBait used in the Classic to make a smaller version of the 4 inch bait for fishing on a jig head when fishing colder water. Smaller profile for heavily pressured lakes. Good on a finesse swim jig. A good fit for underspins. Can be fished deeper with a lighter head. A flat swimbait for a side-to-side rolling action. Unique compared to other swimbaits on the market.
<i>Optimum</i><br>
<b>Thumper Tail</b><br>
<p>Designed by legendary big fish hunter Butch Brown, this 9 inch, 4.8 ounce swimbait moves a lot of water on a straight retrieve. Comes with a harness set to the back of the bait.
OptimumThumper TailDesigned by legendary big fish hunter Butch Brown, this 9 inch, 4.8 ounce swimbait moves a lot of water on a straight retrieve. Comes with a harness set to the back of the bait.
<i>AA</i><br>
<b>Bad Bubba Shad</b><br>
<p>A 3 1/2 inch finesse swimbait good for chatterbait trailer. Good to fish on a jighead or fishead spin. Good side to side rocking action. Bulkier version of a tried and true shad tails. Bulking it up makes it roll side to side. Another good addition for finesse swimbaits.
AABad Bubba ShadA 3 1/2 inch finesse swimbait good for chatterbait trailer. Good to fish on a jighead or fishead spin. Good side to side rocking action. Bulkier version of a tried and true shad tails. Bulking it up makes it roll side to side. Another good addition for finesse swimbaits.
<i>Culprit</i><br>
<b>Fat Max</b><br>
<p>Culprit has added six new colors to their popular Fat Max bait. Sized 6 inches, the baits are made with a fatter body and thicker tail.
CulpritFat MaxCulprit has added six new colors to their popular Fat Max bait. Sized 6 inches, the baits are made with a fatter body and thicker tail.
<i>Tightlines UV</i><br>
<b>Whisker Series</b><br>
<p>Here's a look at one of the Whisker Series baits under UV light - the way a bass would see it.
Tightlines UVWhisker SeriesHere’s a look at one of the Whisker Series baits under UV light – the way a bass would see it.
Tightlines UV
<p>
Whisker Beaver
Tightlines UV

Whisker Beaver

<i>Tightlines UV</i><br>
<b>Whisker Series</b><br>
<p>A creature bait from the series.
Tightlines UVWhisker SeriesA creature bait from the series.
Luck-E-Strike
<p>
The Trickster 2 from Luck-E-Strike has a flexible scrounger-type blade that gives plastics excellent motion in the water.
Luck-E-Strike

The Trickster 2 from Luck-E-Strike has a flexible scrounger-type blade that gives plastics excellent motion in the water.