![Drive fish crazy with the newest generation of soft bass baits. These baits are the latest in bass fishing innovation and are set to take the freshwater fishing market by storm.](http://www.bassmaster.com/wp-content/uploads/2015/11/icast15_np_livetarget4.jpg)
![<b>Berkley</b><br>
HAVOC Change Up<br>
The new Berkley HAVOC Change Up was created with a husky, elongated 4-inch body that accommodates a 6/0 wide-gap hook without impeding the action of the bait. Designed to be thrown in the thickest, nastiest cover. Available in 13 color options.](http://www.bassmaster.com/wp-content/uploads/2015/11/havoc_change_up_bbu_2016_alt1-1-scaled.jpg)
HAVOC Change Up
The new Berkley HAVOC Change Up was created with a husky, elongated 4-inch body that accommodates a 6/0 wide-gap hook without impeding the action of the bait. Designed to be thrown in the thickest, nastiest cover. Available in 13 color options.
![<b>Berkley</b><br>
PowerBait Shaky Snake<br>
With lighter presentations becoming the norm, Berkley PowerBait introduces the new Shaky Snake. This 5-inch dancing machine offers a beefed up head that tapers into an egg sack, and its corkscrew ribs add a fluid motion that coaxes even the laziest bass to eat. Although small, this finesse-style bait is fierce when it comes to attracting big bass.](http://www.bassmaster.com/wp-content/uploads/2015/11/powerbait_shaky_snake_wch_2016_alt1-scaled.jpg)
PowerBait Shaky Snake
With lighter presentations becoming the norm, Berkley PowerBait introduces the new Shaky Snake. This 5-inch dancing machine offers a beefed up head that tapers into an egg sack, and its corkscrew ribs add a fluid motion that coaxes even the laziest bass to eat. Although small, this finesse-style bait is fierce when it comes to attracting big bass.
![<b>Mann's</b><br> Reel N' Shad<br> The Reel Nâ Shad from Mannâs has been specifically developed to imitate the real swimming action of live baitfish. Water flowing through the specially designed slit in the bait produces a turbulent action. The addition of Mannâs Patented Hardnose feature keeps the hook in place. The Reel Nâ Shad can be fished around cover and laydowns to produce awesome results. Available in four colors and initially in a 5.25-inch version](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_20120RNSAlewife.jpg)
![<b>Z-Man</b><br> Razor Shadz<br> A segmented fish-shaped body and forked tail make this a good facsimile of a baitfish. The sloped head causes the bait to dive when unweighted on a twitching retrieve, which Z-Man says can't be duplicated by other soft baits. The lures measure 4.5 inches and are available in 10 colors, including green pumpkin (above).](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_20220ZMAN_2015_ELAZTECH_RAZORSHADZ_GREENPUMPKIN_PROFILE-scaled.jpg)
![<b>Z-Man</b><br> EZ Tubez<br> These tube baits are now in Z-Man's ElaZtech plastic and feature tear-resistant material that allows for easy rigging on tube jigs. The rounded tentacles don't get stuck together, creating a more lifelike appearance when it's sitting on the bottom. These are 4 inches, and are available in 10 colors.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_20320ZMAN_2015_ELAZTECH_EZTUBEZ_4INCH_GREENPUMPKIN_OVERHEAD-scaled.jpg)
![<b>Z-Man</b><br> Pop ShadZ<br> A new 4-inch size for Z-Man's topwater popper. Z-Man says it's naturally buoyant even when rigged with a heavy-gauge hook. Available in eight colors.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_20420ZMan_2015_PopShadZ_Smoky_Shad_Hero-scaled.jpg)
![<b>Z-Man</b><br> SwimmerZ<br> A new 4-inch size for Z-Man's swimbait, and a new color scheme to match their most popular swimbait hues. By our count, there's 17 color options, so you'll probably find one you like. Also features molded-in eyes and a split-body design for easy rigging.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_20520ZMan14_Profile_SwimmerZ_Ayu-scaled.jpg)
![<b>LIVETARGET</b><br> Hollow Body Sunfish<br> Molded into the shape and anatomy of a sunfish, this soft, hollow-body lure will become a staple anytime there is a shoreline topwater bite available. With two sizes and an array of 12 colors, including pumpkinseed and bluegill patterns, this weedless lure will have universal appeal and is fishable in heavy cover.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_20620LT20Sunfish20ICAST.jpg)
![<b>Strike King</b><br> KVD Perfect Plastics Bullworm 10-inch<br> Super-soft plastic formula for awesome action with a beveled-tail design. Can be rigged with a standup head, a jointed structure head, Texas-rigged weighted or weightless and on a Carolina rig. A GIANT 10](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_20720BW10-46-scaled.jpg)
![<b>Strike King</b><br> KVD Perfect Plastics Magnum Caffeine Shad 7-inch<br> A big, soft jerk bait that can be fished a multitude of ways. It can be used as a big, bulky trailer on a swim jig or spinnerbait, fished on a Texas rig or fished weightless. It is great on a Carolina rig as well. This magnum-sized soft jerkabit has endless applications.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_20820MCS7-46-scaled.jpg)
![<b>Strike King</b><br> KVD Perfect Plastics Ocho 4-inch<br> Based on the success and popularity of Strike Kingâs current 5-inch and 7-inch Ocho offerings, the 4-inch is a perfect option when you need a smaller, finesse presentation. This size bait is perfect for spotted bass, smallmouth and clear water largemouth. It can be rigged a multitude of ways and is exceptional for bedding fish.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_20920OCHO4-46-scaled.jpg)
![<b>Strike King</b><br> KVD Perfect Plastics Ocho 6-inch<br> There are times when the perfect size bait is paramount. Therefore, at the urging of their pro staff, Strike King is excited to introduce the 6-inch Ocho. It will join the existing 5- and 7-inch Ocho offerings as well as the also new 4-inch model. The 6-inch Ocho is arguably the perfect size for most soft stickbait applications.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_21020OCHO6-23-scaled.jpg)
![<b>Big Bite Baits</b><br> Swimming Mama<br> Big Bite Baits is adding to its family of creature baits with the Swimming Mama. The lure has a double-tail action and look for added calling power and visual attraction as a solo bait or as a jig trailer.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_21120Swimming20Mama.jpg)
![<b>Big Bite Baits</b><br> Mike McClelland Battle Bug<br> Mike McClelland, Big Bite's newest Pro Staff member, is unveiling his first signature bait called the Battle Bug. It can be fished either as your main bait rigged on a worm hook or heavy cover hook, or it can be used as a jig trailer. The Battle Bug has a of built-in action and life-like appearance that will attract bites from even the tightest lipped bass.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_21220Mcclellandcrawfinal-scaled.jpg)
![<b>Missile Baits</b><br> Baby D Stroyer<br> The Baby D Stroyer is the bite-sized version of the monster creature bait, the D Stroyer. The Baby measures just under 5 inches long with extended tails, which undulate with the slightest twitch. The Baby D Stroyer has some mass to its body, but still in a smaller profile. It can be rigged a ton of different ways, including Texas rig, Carolina rig, wobble-head jig, shaky head, as a jig trailer, or for punching. It has a versatile, fish-catching shape with a natural action bass canât resist. They will be available in eight colors, including the popular Green Pumpkin Flash and the all new GP3. Green Pumpkin is the color shown above.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_21320missile.jpg)
![<b>Kalin's</b><br> Jerk Minnow<br> The Jerk Minnow is a great âcatch-anythingâ bait that is easy to fish, rig and throw. It casts like a bullet, and all anglers have to do is rig it on a Kalinâs jig head, throw it out, let it sink to the bottom, employ a sharp jerk and repeat. The lure can also be rigged weedless and worked around floating and submerged vegetation in a jerk, pause, jerk technique. They are 5 inches long and made in several famous bass-catching Kalinâs colors.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_214202015-jerk-o-shad-scaled.jpg)
![<b>Uncle Josh</b><br> Baby Crawler<br> Continuing to capitalize on their popular PORK series, Uncle Josh has designed the new Baby Crawler. Itâs precut so it is extremely user-friendly. The Baby Crawler was built due to demand from anglers who wanted a smaller bait for drop-shotting or wacky-rigging yet didnât want to cut the bait into 1/3 sizes. Anglers can catch dozens of fish off one bait compared to live bait where it's one and done.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_21520PorkBabyCrawleronGrass.jpg)
![<b>Jackall</b><br> ChunkCraw Creature Bait<br> An ideal craw-like creature bait for targeting big bass, the new Jackall ChunkCraw is offered in two sizes and eight colors. Offered in both 3.5- and 4-inch versions, the bait can be punched, flipped, used as a jig trailer or Texas-rigged. The eight available colors include green pumpkin pepper, watermelon pepper, black blue, SI orange, green pumpkin chartreuse, Southern Delight, SG Craw, and the B.A.S.S. Elite pro Jared Lintner special JL craw.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_21620JL20Craw.jpg)
![<b>LIVETARGET</b><br> Goby<br> With the goby now a prolific baitfish in the Great Lakes region, LIVETARGET introduces two variations of this pre-rigged and weighted soft-plastic lure to mimic this forage. With three sizes/weights, and eight colors, this introduction will give Northern anglers a goby âmatch-the-hatchâ offering in anatomy and coloration detail.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_21720Goby20LIVETARGET.jpg)
![<b>Zoom Bait Company</b><br> Z-3 Swamp Crawler<br> Zoom Bait Company offers a new Z-3 Swamp Crawler, a hand-poured, triple laminate straight-tailed worm effective on heavily-pressured bass. It combines the best attributes of hand-poured worms with affordability and quality. The Swamp Crawler can be used for everyting, from Texas rigging to Carolina rigging, affixed to a shakey head or on the back of a wobble head jig. Itâs also good for drop shotting. The Z-3 Swamp Crawler will initially be available in two colors â sexy shad and morning dawn â and eight new patterns.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_21820Z3.jpg)
![<b>Gene Larew</b><br>
Wheeler's Punch Out Craw<br>
BASSfest 2014 winner Jacob Wheeler designed this new craw made specifically for one of his favorite techniques, punching mats. It's compact, so it can slip in the smallest spaces between mats, but has an oversized flapper tail for extra action on the way down. Part of the design is the flexibility, you can split the tail, or separate the arms and legs for a different swimming action. Available in solid and laminate colors.](http://www.bassmaster.com/wp-content/uploads/2015/07/icast15_219_larew_2016_larew_wheelers_punch_out_craw.jpeg)
Wheeler’s Punch Out Craw
BASSfest 2014 winner Jacob Wheeler designed this new craw made specifically for one of his favorite techniques, punching mats. It’s compact, so it can slip in the smallest spaces between mats, but has an oversized flapper tail for extra action on the way down. Part of the design is the flexibility, you can split the tail, or separate the arms and legs for a different swimming action. Available in solid and laminate colors.
![<b>Gene Larew</b><br>
Tattletail Worm 8"<br>
Legendary western Elite John Murray designed the 6" version of the Tattletail for the finesse fishing he's famous for. But what he learned is that he wanted a bigger version for a variety of techniques including wacky rigging. The lopsided action is perfect for ledge fishing, and much more. The big Tattletail comes in the same colors as the 6" version, but is also adding Green Pumpkin Blue, Merthiolate, Blue Fleck and Sooner Magic.](http://www.bassmaster.com/wp-content/uploads/2015/07/icast15_220_larew_2016_larew_tattletail.jpeg)
Tattletail Worm 8″
Legendary western Elite John Murray designed the 6″ version of the Tattletail for the finesse fishing he’s famous for. But what he learned is that he wanted a bigger version for a variety of techniques including wacky rigging. The lopsided action is perfect for ledge fishing, and much more. The big Tattletail comes in the same colors as the 6″ version, but is also adding Green Pumpkin Blue, Merthiolate, Blue Fleck and Sooner Magic.
![<b>Tightlines UV</b><br>
Flair'N Frog<br>
This new 5" "big target" frog is built with whiskers designed to fan out as you stop it. As you work the bait slow, the whiskers fold up to give the appearance of a swimming frog. Available in 13 different colors.](http://www.bassmaster.com/wp-content/uploads/2015/07/icast15_221_uv_flarn_frog-scaled.jpg)
Flair’N Frog
This new 5″ “big target” frog is built with whiskers designed to fan out as you stop it. As you work the bait slow, the whiskers fold up to give the appearance of a swimming frog. Available in 13 different colors.
![<b>Tightlines UV</b><br>
Whisker Bait "Hog Rig"<br>
The popular Whisker Bait is now available in a new profile, the Hog Rig. Available in 20 colors and 2 sizes (4" and 6") so you're sure to find the right combination.](http://www.bassmaster.com/wp-content/uploads/2015/07/icast15_222_uv_whisker_bait_-_hog_rig-scaled.jpg)
Whisker Bait “Hog Rig”
The popular Whisker Bait is now available in a new profile, the Hog Rig. Available in 20 colors and 2 sizes (4″ and 6″) so you’re sure to find the right combination.
![<b>Tightlines UV</b><br>
"Hy-Brid"<br>
Take Tightlines UV's Whisker Bait and turn it up to 11. More whiskers, more scent, and it even rattles! Work it slow, then dead stick it to get those whiskers doing the work for you. 20 colors all in a 4" size.](http://www.bassmaster.com/wp-content/uploads/2015/07/icast15_223_uv_hy-brid-scaled.jpg)
“Hy-Brid”
Take Tightlines UV’s Whisker Bait and turn it up to 11. More whiskers, more scent, and it even rattles! Work it slow, then dead stick it to get those whiskers doing the work for you. 20 colors all in a 4″ size.
![<b>Terminator</b><br> Walking Frog<br> This frog from Terminator will slog through the heaviest of cover. Features widest hook gap available thanks to positioning the weight in the rear and an extra-soft body that will compress easily to allow for the VMC hooks to find their target.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_12520TWF_304_HERO.jpg)
![<b>MEGABASS</b><br> MAGDRAFT 10-inch<br> Featuring an internal wire frame, belly hook slot, and MAGHOLD magnetic system to keep its big treble hook in place, the MAGDRAFT 10-inch is a beast of a paddle tail with a hard-hitting wobble tuned for monster bites.](http://www.bassmaster.com/wp-content/uploads/2015/07/ICAST15_13920MAGDRAFT2010in20MAIN.jpg)