Berkley
$9.99Designed by Berkley Pro Angler Justin LucasWhether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. Available in 100 and 120 sizes and equipped with sharp Fusion19 hooks.
Rapala
$10.99
The RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to rest, then ever so slightly lifts its head with a super slow rise. Fish it like a swimbait or a jerkbait, there is no wrong way. Now in a larger size with three treble hooks, the bass are in trouble!
$8.99-$9.99
Yo-Zuriâs Crystal Minnow Premium Classic Lures have just gotten better for freshwater! Ten colors to attract all the predator fish. Five Real colors, mimicking the most popular styles of baitfish, as well as five go to colors for stained water. Available in three sizes: 3 1/2, 4 3/8 and 5 1/4 inches.
Yo-Zuri
$8.99
Yo-Zuriâs cutting edge new Knuckle Bait is designed to catch big bass. This smaller version can be rigged with smaller plastics and cast or pitched into cover, and it has a slower fall rate. With itâs unique action, itâs sure to be a game changer. This all-new wire bait is extremely versatile and can be fished in a variety of ways. It can be âslow rolledâ, ripped through underwater vegetation, bumped along the bottom and off of structure – -even a flutter fall technique. The Knuckle Bait stands upright when sitting motionless on the bottom, making it very easy to fish slow.
Terminator
$6.99
The Shudder Bait has a custom designed swimming lip, combined with a lower positioned head to create an erratic, hard pounding, sweeping action. Amplified water displacement generated by the swimming lip emulates feeding predatory fish. The lifelike interchangeable silicone skirts in baitfish patterns allows you to perfectly match any situation and the premium VMC hook and snap ensures you land âem all. The action of this bait is almost that of a Colorado bladed spinnerbait and has become a go-to presentation when faced with dirty water. Available in nine colors and in 3/8 and 1/2 ounces.
Salmo
$8.99
The Salmo Rattlinâ Hornet 3.5 is the smallest crankbait on the market with an internal long casting system, allowing you to launch this tiny bait great distances. Featuring the same aggressive fish catching wobble as the legendary Salmo Hornet, predators canât resist this special little lure. Like all Rattlinâ Hornets, the 3.5 has rattle chambers to ensure it makes its presence known. Constructed with high-impact plastic, ultrasonic body welding, and a polycarbonate lip, this bait is extremely durable. And itâs fitted with custom exclusive Mustad KVD triple grip hooks. It has a running depth of 3 1/2 feet, and comes in 14 beautifully finished colors. âThis is a very special lure, that catches predators large and small. We spent many years developing the Rattlinâ Hornet 3.5, with the goal of creating the smallest long casting crankbait. Iâm proud to say we have accomplished that goal,â said Salmo Founder Piotr Piskorski. From big to small, the Rattlinâ Hornet 3.5 catches them all. Itâs a true versatile multi-species lure, that is a must have in every tackle box.
Salmo
Introducing the ultimate shallow running bass crankbait. The Salmo Squarebill is made of proprietary foam material, which is proven to have the same characteristics as balsa wood, but with far more durability. It features a welded through wire construction and polycarbonate lip, which takes the durability factor a step further. The unique square-shaped bill allows the bait to deflect off the heaviest cover and trigger aggressive reaction strikes. The Salmo Squarebill is beautifully finished in eight proven colors. It comes in both 2- and 2 1/2-inch sizes, with running depths of 5 and 6 1/2 feet.
Big Bite Baits
Big Bite Baits is expanding on its widely popular Suicide Shad platform by introducing the Suicide Buzz. Teaming BBB’s successful Suicide Shad with a new Big Bite Buzz Head, and you have the Big Bite Baits Suicide Buzz. The Suicide Buzz is designed with a fast-rising head to get your bait on the surface with a few turns of your reel handle and is equipped with a double wire keeper to keep the Suicide Shad locked into place giving you a good solid hookup every time from the biggest bass swimming in your waters. When the bites are on top tie on a Big Bite Bait Suicide Buzz.
The Suicide Buzz will be available in two different size 1/4 and 3/8 ounces, and in four top Big Bite Baits fish-catching color combinations. Suicide Buzz package comes with one rigged bait and one spare.
Realis
$34.99
The Alabama Sub is designed to be retrieved at a variety of speeds on or near the surface. Its unique and a first from the R&D walls of Duo’s new facility. This floating A-rig (that’s correct, itâs a floating A-Rig) is flanked by four jig heads for shad trailers. And four free hinged willow leaf blade added for reflection and flash. The ABS mid-section of the rig provides mobility and buoyancy. Bringing up the rear is a unique ABS popper to cause surface plunging, boiling and popping similar to pursuant predatory fish.
Big Bite Baits
$6.99
Big Bite Bait’s new buzzbait head is also now available rigged with their Tour Toad. The buzzbait has the perfect âsqueakâ and can be easily tuned to âclackâ the head for added noise. The Tour Toad Buzz features a quick rising head and double wire keeper to hold the plastic bait in place without the use of glue. The Tour Toad Buzz comes rigged with a matching Tour Toad for the ultimate topwater combination.
Spro
The RkCrawler MD 55 crankbait was designed by Bassmaster Elite Series Angler Mike McClelland. The RkCrawler MD 55 features all the benefits of the RkCrawler 55. With a shallower dive angle bill, this bait will be able to come through rocks more like a square bill crankbait deflecting off of the cover and drawing more strikes. When the fish are shallower then 7 feet, the RkCrawler MD 55 should be your go-to RkCrawler.
LiveTarget
$14.99
LiveTargetâs Shad Commotion couples an ultra-realistic, shad profile hollow body topwater to a free-wheeling spinner blade. Precision balanced and tuned to fish at any speed, Shad Commotion is an extraordinary open water bait, and is ready to turn bass heads from coast to coast.
Shad Commotion is all business in the front. Its hollow body bristles with three-dimensional anatomy including scales, pectoral fins, gill plates and eyes, providing lifelike detail, depth, and texture to the body as it swims. Shad Commotion is armed with a custom double hook, its twin points riding close to the body to accentuate their lip-piercing power.
The party gets rolling in the back, where a Colorado spinner blade is tethered to Shad Commotionâs hollow body through a smooth-turning swivel. Twitch the lure to elicit an erratic âplunkâ from the blade, while a straight retrieve produces sound and a visual bubble trail. Accentuating the lureâs ultra-realistic body, the blade causes an irresistible commotion!
LiveTarget
$9.99-$11.49
Hollow Body Craw is the most lifelike representation of a crawfish currently available. Its biometric profile abounds with three-dimensional anatomy, including a segmented tail and thorax, eyes, antennae, and claws, providing unmatched detail, depth, and texture. A custom jighead sporting an extra-strong hook blends seamlessly with the adjacent hollow thorax, accentuating the visual deception and anchoring the lureâs snag-proof design.
Hollow Body Craw comes to life in the water. Twitch it along the bottom, and its precision-designed skirt pulses to elicit strikes. Swim it through the water column, and the skirt undulates irresistibly. Hollow Body Crawâs secret weapons, however, are its claws. Manufactured from a robust, buoyant material, the claws rise up slowly when the jig is at rest, a natural defensive posture that all living craws exhibit â right before they are attacked. An extraordinary lure for tough conditions, Hollow Body Craw masterfully provokes strikes from negative fish.
Booyah
$8.99
The Booyah Melee is a unique bladed jig that can be fished around wood and grass thanks to the design of the head and blade attachment. The polycarbonate head contains a lead core, which creates a distinctive sound when it is struck by the blade – which has a thin diameter for added vibration and action. The Melee is designed to stay down in the water column, unlike other bladed jigs that rise as they are retrieved. A long-shank hook and wire keeper make sure your trailer stays secured to the Melee.
Strike King
$7.49
For the past several years, the No. 1 selling shallow crankbait in the world has been the KVD 1.5 squarebill. It’s popularity was solidified when KVD proved its effectiveness to the world with his 2011 Bassmaster Classic win on the Louisiana Delta. Since then, it has become a tool responsible for countless wins and high finishes from club tournaments to the biggest stages in the sport every single week. The bait has evolved into four other sizes that are also winning options. But Kevin has secretly been working behind the scenes for the past few years on a new 1.5 project. He dreamed of getting his signature crankbait to depths that no other squarebill could reach. After years and many versions of prototypes, Strike King is excited to introduce the all-new KVD 1.5 Deep.
âThere is nothing that triggers bites like the hunting action of a 1.5. It has the perfect profile and unique action that gets bites everywhere. If there is a problem with it, its that it has been limited to the shallower ranges of bass habitat. But that is no longer the case,â explains four-time Bassmaster Classic Champion Kevin VanDam. âWeâve worked hard on getting the 1.5 Deep to maintain the perfect action yet dive to 10 feet. It will be a total game changer. Weâve basically extended the range and seasonality of one of the best baits ever built,â KVD added.
The new KVD 1.5 Deep is available in 25 of Kevinâs favorite fish-catching colors and will be available at better fishing tackle retailers everywhere
Strike King
$14.99
When the Strike King pros came to us asking for a new topwater, we told them that it was up to them to make it perfect. Through much testing and design, the finished product got the stamp of approval from the man himself, Kevin VanDam. The Sexy Dawg was born and has fast become a favorite of our pros and bass anglers everywhere due to itâs incredible walking action and unique sound. After a year of employing it to pursue big bass all across the country, KVD approached our design team with a new concept. One that would make the Sexy Dawg a better target for the biggest fish. That concept has become reality in the all-new KVD Mega Dawg.
âIf Iâve learned anything in my time on tour itâs that big bass prefer to eat a big meal. They expend the same energy to eat a small meal as a big one, and a predator like a giant largemouth knows how to maximize their energy. The Mega Dawg perfectly mimics the big, wounded prey that giant bass canât resist,â says 25-time event winner Kevin VanDam. âThe Mega Dawgâs size makes it cast great, it walks wide and itâs loud. It is basically designed to appeal to the senses that make a big bass mess up. If you want to catch the biggest bass where you fish, show them the Mega Dawg.â KVD adds.
The all-new KVD Mega Dawg is six inches in length and weighs in at two ounces. It comes in 10 whopper-fooling finishes. It retails for $14.99 and will be available at better fishing tackle retailers everywhere.
VMC
$2.99
Take your Neko rig to the next level with the Neko Skirt. With a two-part skirt combining living rubber and silicone material to create an incredibly realistic and unique action underwater. Conical ribs firmly anchor the weight in place without damaging the plastic and an epoxy resin end holds the skirt firmly in place. Two skirted weights per package in eight colors and weights of 1/32 â 1/8 ounces.
VMC
$4.99
The perfect hook for Texas rigging while drop shotting or finesse fishing. The adjustable fluorocarbon keeper provides versatility for a wide variety of plastics/situations. This hook has all the characteristics of the VMC Neko hook that fisherman love â a resin closed eye, wide gap, long shank and a three-degree offset point to put more fish in the boat. Available in sizes 2-2/0.
VMC
$3.99
This rig is going to be responsible for a lot of tournament wins in the near future. Taking the effectiveness of a drop shot and coupling that with the power of a Texas rig and you have the Tokyo rig. With premium components including a one-piece, solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm, maximizing the rigâs action. A Heavy-duty wide gap forged hook for maximum strength with a three-degree offset point for increased hooking rate, and a 2 1/2-inch stainless steel dropper arm for customized rigging. Insert your preferred weight on the shaft then bend the end of the shaft with pliers to secure weight on the dropper arm. Flip, punch, pitch or cast this rig anywhere and everywhere you would fish a traditional Texas rig or jig and show the fish a presentation theyâve never seen. Two rigs per package and in sizes 2/0-5/0.
Storm
$3.99-$4.99
To compliment the current lineup of 360GT Searchbait jigs theyâll now be available in heavier weights. The 3 1/2-inch Searchbait can now be used with a 1/8- or 1/4-ounce jighead, the 4 1/2-inch with a 1/4- or 3/8-ounce jighead and the 5 1/2-inch with a 3/8- or 1/2-ounce jighead.
Gene Larew
$5.99
The Larew Pighead is a flat-faced, football-shaped âweedlessâ jighead that brings a larger hook, the best-ever bait-holder design for plastics, and a quality cable guard to Ned Rigs and other finesse-fishing applications. The hook is a Mustad 1/0 black nickel Skipjack. Bait keepers are the innovative HoldTight system that keeps plastics snugly in place without Super Glue. The stainless cable guard is the finest of its kind in this jighead category. The Pigheadâs finish is Larewâs popular Copperhead powder coat. Sizes: 1/16-, 1/10- and 1/8-ounce. Four pack.
ZMAN
How exactly does one remake a classic, already exceptional bass bait? Thatâs the self-imposed question the tackle techs at Z-Man asked themselves about a year ago, as they stood before a big white drawing board.
The objectives were clear: To re-engineer a new breed of spinnerbait. To optimize wire material, bend and metal blades so they reverberate perfect bass musicâthose powerful, low-frequency vibrations fish perceive and attack via lateral line. And to imbue the spinnerbait with a talent for tracking straight as an arrow at all times and at any retrieve speed. Plus, a few more goodies up its sleeve.
