Berkley paired its world-class bait design engineers with a team of pro anglers, which includes hard-bait legend and expert, David Fritts, to simply build dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic lure. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. With long-distance castability, this highly versatile bait entices strikes. MSRP $7.99
The Berkley Snap Jig is a versatile action jighead that pairs with your favorite soft plastics. The Snap Jig can be fished both vertically over structure and for suspended fish in open water and under ice, or cast and retrieved for a side-to-side and backward and forward dynamic darting action. MSRP: $5.99
The RipStop is available in size 09 (3 1/2 inches) 1/4-ounce, dives 3 to 4 feet and comes in 14 colors. The RipStop tail design creates a fast-ripping, hard-stopping flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to rest, then ever so slightly lifts its head with a superslow rise. Cast and wind, wind and stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. MSRP: $9.99
It comes in a size 05 (2 inches), 3/8 ounce, and also comes in a 3-foot diving and a 6-foot diving model, 12 colors. The Brat is badly behaved and always looking for a fight; the crankbait is one tough little cookie. With a balsa inner core and an armor coating of rugged copolymer, it is the most durable, fish catchinâ squarebill ever. MSRP: $9.99
This bait is designed with three things in mind: castability, buoyancy and sound, not to mention catching more fish. The 5/8-ounce Bomber Fat A is designed to achieve the maximum casting distance and still maintain accuracy. The âfat-bodyâ design of the 2-inch long Bomber Fat A delivers buoyancy like a wood lure to fish structure more freely without annoying snags. The extra-wide body allows for more rattles creating the maximum amount of sound and vibration no matter the retrieval speed. MSRP: $6.49
The 1/4-ounce Rebel Humpback is a classic, shallow-running crankbait that will dive to one foot and is perfect to fish near weeds, grass, rocks, stumps and jetties. With a tight-wiggling action, the lure will entice bites every time it is in the water. The classic shape of the 1 3/4-inch long Humpback allows it to be fished across the top or just below the surface. MSRP: $5.99
This bait attracts bass by mimicking the subtle spit ofâ¨a shad on the surface, the heavy sounds of a topwater strike and the swimming action of a fleeing baitfish. The Prankâs cupped and shaved mouth provides the spit, splash, pop or chug and the rounded lip causes the bait to dip and move more water. The lip, feather-dressed treble hook on the tail and shaved slim back design enhances the swimming action down to 2 feet deep when cranking. It measures 2.13 inches long, weighs 5/16 ounce and rigged with No. 6 treble hooks, fore and aft. Available in eight colors. MSRP: $9.99
The Jointed Wake Minnow weighs 3/4 ounce and is available in 10 different color patterns, including the 3D high-definition patterns which give it a very realistic look. This new high-energy floating bait is equipped with heavy hardware and black nickel hooks making it tough enough to handle big fish and durable enough to withstand saltwater. MSRP: $8.99
The Flex II is made using a patent pending foam injected molding process that gives the bait similar properties to balsa wood and still maintains the strength of plastic. The Flex II features a one-piece wire design and a one-piece bill and rattle chamber. The foam is injected around the wire and the rattle chamber making the Flex II one of the strongest squarebills on the market. This unique one-piece design builds strength into the bait and eliminates weak points. Weighing in at a 1/2 ounce and measuring 2 1/4 inches, the Flex II is easy to cast and is so tough there is no worry when the bait is ricocheting off rocks, trees and other hang-ups. MSRP: $9.99
The Streak IV is built using a patent pending foam injecting molding process that gives the bait similar properties to balsa wood and still maintains the strength of plastic. Weighing only 2 ounces and measuring 3.6 inches, the Streak IV is easy to cast and anglers will have no trouble achieving maximum running depth. MSRP: $14.19
The new Jackall Rerange is available in two sizes, 4.3 inches and 1/2 ounce and 5.1 inches and 3/4 ounce, plus it comes in eight crafty colors. The TG Zero Friction Weight Transfer System pushes 20 percent of the baitâs weight to the rear during the cast and creates a hard-to-resist swimming action. MSRP: $14.99
Storm Cover Pop â 3 1/8 inches in length, 1/2 ounces, featuring No. 2 hooks with feather on the rear treble. Aerodynamic shape and extra tail-weight provide increased casting distance and accuracy, and allows the lure to enter the water tail first with minimal splash and sound. The rotated hook hangers nest the hooks close to the body and allow for large VMC trebles. Ideal for target fishing as the lure travels with minimal forward movement to maximize the time your lure spends in the strike zone. Responsible for Ott DeFoeâs 9-pound, 9-ounce, giant in the 2017 Classic! Available in nine colors. MSRP: $7.99
The Vatalion vibration/glidebait is tuned for all speeds, and is designed to stop on a dime and slide out to the left or right when the retrieve is suddenly paused. With a slow retrieve, it exhibits sharp, quick turns for pinpoint targeting of channels through grassbeds, submerged weeds and alongside structure. With fast retrieves, it tightens up and delivers a hard-hitting, high-pitch rolling action akin to the Vibration-X Ultra, luring bites from distance. The lure measures 4 1/2 inches, weighs 1 3/8 ounces and runs 0 to 3 feet. MSRP: $29.99
The Oneten Silent brings deadly stealth to the legendary performance of the original Vision Oneten jerkbait, unleashing a formidable new weapon on tournament waters. After years of experimentation and an entirely new internal mold, the Oneten Silent features a more compact and perfectly placed fixed tungsten weight. This not only preserves the storied action, suspend-setting and head-down posture of the original Oneten â it perfects it. MSRP: $24.99. Available November 2017, in 26 hand-painted colors.
With wings open wide to the left and right, Grand Siglett will crawl with a lifelike splashing/bubbling action at slow and medium retrieve speeds. With subtle twitches, it will pulse in place, perfect for pinpoint targeting of inviting overhangs and pockets of still water. With short, strong pulls, the lure erupts into a furious burst of commotion, drawing attention to the life-like details that lull wary feeders into striking. MSRP: $16.99
Wide, powerful lip stiff-arms gnarly timber and submerged structure, allowing the Garuda to be deployed where other big baits so often foul. With rod tip held high and a slow retrieve, it is a monster wake bait ready to challenge the biggest fish in your waters. Drop your tip and speed up your retrieve, and the lure will dive to 4 to 6 feet with hard-charging action and huge deflections targets just canât ignore. It measures 9.3 inches and weighs 4.5 ounces. MSRP: $124.99
The new Yo-Zuri 3DR Pencil is a 4-inch topwater bait that attracts fish with its erratic walk-the-dog action, and it features Yo-Zuriâs patented 3D Prism finish. It weighs 9/16 ounce and is available in six colors. MSRP: $8.99
The new Yo-Zuri 3DR Mid Crank comes in two sizes: 2-inch (50mm) and 2-3/4-inch (70mm). This bait dives from 6 to 8 feet and comes in six colors, featuring the Yo-Zuri patented 3D Prism Finish. MSRP: $8.99
The Knuckle Bait is a 1/2-ounce wire bait, and is remarkably aerodynamic, which means it can be cast tremendous distances. Itâs also highly versatile, as it can be fished by itself or when paired with a swimbait or creature bait trailer. It surprisingly weedless, and it stands upright on the bottom when the retrieve is stopped, allowing anglers to fish it with a flutter-fall technique. The Knuckle Bait comes in two different finishes: 3D Prism and Painted. In all, anglers can choose from seven different colors. MSRP: $9.99
The new Yo-Zuri 3DR Shad is a 2 3/4-inch (70mm) baitfish lure that vibrates through the water column with a tight wiggling action. This bait features the companyâs patented 3D Prism Finish and comes in six colors. MSRP: $8.99
The Nude Series includes 16 different bodies that encompass both bass and walleye style baits. They will be on the pegs of fishing retailers everywhere late summer. MSRP: Same as previously painted cranks in the same model.
Livetarget has taken all the features of its factory-rigged Swimbait Series line and matched that to the award winning Sunfish anatomy and coloration patterns for a remarkable life-like swimming sunfish. Available in three sizes and four Sunfish matched color patterns. MSRP: $10.99-$12.99
Spro pro staff member Russ Lane has designed a new Fat Papa squarebill crankbait in two sizes, 55 and 70 to be added to his Spro signature line of Fat Papa crankbaits. The SB has a custom balsa crankbait action that is designed to deflect off cover. Lane designed the lure with a unique hunting action that will trigger bites, but will get back on track within a few cranks of the reel handle. Itâs available in two sizes, the 55 is 55mm in length, weighs 3/8 ounce. The Fat Papa 70 is 70mm in length, weighs 5/8 ounce, and each bait is available in eight colors.
Elite Series pro John Crews is adding to his signature line of Spro Little John crankbaits by adding the Little John Super DD 90. The new version is a deep-diving crankbait that casts line a bullet, and doesnât create arm fatigue. Like other Little John DD models the Super DD 90 has a unique swimming, vibration action, and has a slow float when paused. It can easily reach 24 feet in diving depth when fished on 12-pound test line, which makes it one of the deepest diving crankbaits on the market. Itâs available in seven fish-catching colors.
The KVD 4.0 Magnum runs about 5 to 7 feet, but is bigger and bulkier. Increased size does a few things for this bait. It is obviously a bigger meal and target, which is a plus when fishing for big bites, but it will also displace more water and be easier for bass to locate in colored water will be offered in 16 of our most popular squarebill colors. Look for the 4.0 at better fishing retailers everywhere. MSRP $6.99
The new Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn around and swim back the other way. The glass beads on the metal shaft offer visual and audio attraction to compliment the beautifully sculpted metal body. Available in four sizes and eight colors including natural, glow and UV colors for any situation. MSRP: $6.99- $8.49
The Freedom Swing Buzz Buzzbait is an innovative twist on the traditional buzzbait. Featuring the Freedom swing hook technology anglers can now completely customize their buzzbait offering. Fish it with the skirt or customize with your favorite toad on the free-swinging hook. The free-swinging hook puts the hook point in optional position no matter the direction the fish slurps down the offering. The blade and strong wire frame creates a very unique sound that attracts fish from afar with bone jarring strikes. Available in 7/16-ounce model and four colors. MSRP: $8.99
Strike King made countless modifications to get Bassmaster Elite Series pro Greg Hackneyâs Hack Attack jig to a point that he considered perfect. The company made it compact in size with a zero-degree line tie that greatly increases the hookup percentage. It is extremely weedless. And, itâs built around a 4.5/0 custom siwash hook. MSRP: $4.99
The young Alabama native and Bassmaster fishing phenom Jordan Lee mounted an impressive comeback on the final day of the 2017 Classic on Texasâ Lake Conroe to capture the coveted title. His lure? A heavy jig with a living rubber skirt. Now, Strike King has built a jig to suit Leeâs specifications, and he likes it so much he put his name on it. The rubber skirt matched with the right trailer produces a large profile that big bass canât resist. The J-Lee Comeback Jig comes in four sizes, 3/8-, 1/2-, 3/4- and 1-ounce, and six round rubber skirt colors. MSRP: $4.99
Designed by Elite Series pro and noted jig fishing specialist David Walker, the CrossEyeZ Flipping Jig is built around a heavy duty 4/0 VMC flipping hook and features a unique head design that excels around all types of shallow water cover. Its 100-percent silicone skirts are hand-tied with copper wire for extreme durability, and skirt-matched head paint schemes and hallmark âcross eyesâ provide added attraction over standard flipping jigs. CrossEyeZ Flipping jigs are available in eight color schemes in 3/8-, 1/2-, and 5/8-ounce weights. MSRP $4.99
Also designed in conjunction with David Walker, CrossEyeZ Power Finesse jigs offer a compact, streamlined profile but is equipped with a powerful 2/0 Mustad UltraPoint hook that is stout enough to pull big fish from cover. Ideal for casting, pitching, skipping and swimming, these jigs feature wire trailer keepers and copper wire tied silicone skirting as well as matching head paint schemes and hallmark âcross eyesâ for added appeal. Cross EyeZ Power Finesse Jigs are available in 1/4- and 3/8-ounce weights in eight proven color patterns. MSRP: $4.99
PowerBait MaxScent line of baits release a supercharged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action, and easier hookups producing multiple fish on each bait. The Flatnose Minnow has a compressed flat nose for better hookups on a drop-shot rig. Itâs is an ideal rig to pair with the new Berkley Snap Jig. MSRP: $6.99
The PowerBait MaxScent line of baits release a supercharged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultrarealistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hookups producing multiple fish on each bait. This bait is 45 percent more effective than original PowerBait. MSRP: $6.99
Storm 360GT bodies â Six per pack, all three sizes (3.5-, 4.5- and 5.5-inch) and all 11 colors. Same toe-in boot tail design ensures incredible action at every speed, easy to rig with hook rigging channel and exit hole indicated on body. MSRP: $4.99
The Finesse Worm can be used on a shaky head, Carolina rig, drop-shot or the newly-popular Neko rig to catch highly-pressured fish. It works equally well in clear or stained water. The slender body and bulb tail respond with exaggerated action to the slightest movement of the rod tip. MSRP $2.99
Manufactured exclusively for Daiwa by Yamamoto in the United States, the Daiwa Neko Fat worm features the same proven soft plastic formula that Yamamoto is known for. They will retail for the same price as a Yamamoto Senko in a comparable size. They are available in the 10 most popular Senko colors and are available now at Daiwa dealers. The Fat version is more like a Senko with a bulkier profile that has a unique fall and appeals to big fish. The Straight is a true finesse approach, with a slim design and excellent action designed specifically for Neko-rigging, but it also works great on a shaky head, Carolina rig, drop shot or Texas rig. MSRP: $7.49
The full-bodied Mag FattyZ features a thick profile and bulbous tail that creates far more action than straight-tail worms, particularly when paired with the incredibly resilient and buoyant ElaZtech material that allows the bait to float up off the bottom at rest. Impregnated with a heavy dose of salt for texture and taste, this bulky worm is ideal for a variety of applications including pitching, shaky heading, and Carolina and Texas rigging. The Mag FattyZ is available in eight colors, and a pack of six 10X Tough worms. MSRP: $4.99
Z-Manâs popular slim-bodied micro-swimbait is now available in a larger 3-inch size that bass anglers will find ideal for everything from Ned Rigs to umbrella rigs. An ideal finesse baitfish imitation whenever gamefish are feeding on small minnows or fry, the Slim SwimZ thin body and exclusive curved paddletail produces a unique wriggling, undulating swimming action that closely matches the natural movement of small baitfish. Pairing perfectly with Finesse ShroomZ or NedlockZ HD Jigheads, the Slim SwimZ are available in a wide array of 14 colors. MSRP: $4.49
Designed for the popular Ned rig finesse fishing technique, the TRD HogZ features a compact, ribbed creature bait profile with thin legs and twin tails that quiver at the slightest movement. Designed to mimic a variety of different invertebrates that make up the bulk of a bassâ diet, its buoyant 10X Tough ElaZtech construction enables it to not only stand up off the bottom at rest, but also withstand the countless strikes that it will attract. Pairing perfectly with Finesse ShroomZ and NedlockZ HD jigheads, the TRD HogZ is available in ten color patterns to suit a variety of fishing conditions. MSRP: $4.49
The new Trick ShotZ finesse bait combines the ideal material for the drop-shot technique with an ideal profile that mimics shad, leeches, gobies, minnows, and other common forage. Composed of Z-Manâs proprietary ElaZtech soft plastic, this buoyant bait exhibits a perfect, tail up posture, and the super-tough material resists tearing even when nose-hooked. Available in both 3.5- and 4.2-inch sizes, its ribbed body, spade tail, and salt-impregnation offer superior action, texture, and taste and an array of 10 versatile colors ensures a match for a wide variety of locales and conditions. MSRP: $4.49
Big Bite Baits is taking one of its most popular selling bait shapes and is now featuring it in a swimming model, Big Biteâs Craw Tube will be offered as a Swimming Craw Tube. Big Bite has removed the pincher claws and added swimming claws to give the bait more action making it a must have addition to your Big Bite craw bait assortment. The Swimming Craw Tube has a solid head construction to keep the bait rigged on your favorite EWG hook or jighead choice. The ringed body will give off vibrations in the water as the bait is moving, and will help you skin hook your hook point to get solid hookups with every bite. The Swimming Craw Tube will come seven to a pack and will be offered in 14 of Big Biteâs top fishing catching colors.
Big Bite pro staff member Michael Neal is adding a new finesse bait to the Big Bite lineup called the Limit Maker making this his first offering in his signature line of baits for Big Bite Baits. Michael designed the Limit Maker to be fished and rigged on the Limit Maker jighead, or it can be fished as a drop-shot bait offering as well. The Limit Maker is 3.75â in length and has a small needle tail action that will give the bait life with the smallest of rod movements. It will be offered in packs of 10 and in eight of Big Bite Baits top fish catching colors.
Big Bite Baits is adding to the Jointed Jerk Minnow family with the Jointed Jerk Minnow Curl Tail. Adding to the popular Jointed Jerk Minnow they have replaced the twin-tail option with a curl tail allowing the bait to be used as a swimming trailer or fished on a jighead for multiple species of fish. It will be available in two sizes 3 3/4-, and 5 1/2-inch options.
Having a bigger, thicker profile in the water, the Incredi-Bug is intended for bigger than average fish. The Incredi-Bug was designed with ease of casting in mind, and can be easily skipped beneath docks and overhanging cover. Its heavy bulk loads the rod just right allowing it to skip perfectly. When moved quickly, the legs have a flapping action that looks like a fast swimming prey. Works great swimming and dropping into holes. It can be rigged in numerous ways: Texas, jighead or swinging jighead. Use a 4/0 to 6/0 wide-gap hook and appropriate weight.
The Culprit Fast Vibe creates the ultimate combination of tail action and body vibrations to get the attention of big bass. Designed to cover water with a nice tail-kicking action, the Fast Vibe can be buzzed on top or slowly reeled below the surface. This bait holds the hook well, and excels around weeds and shallow cover.
Use a lightweight 1/32- or 1/16-ounce for buzzing and 1/8- or 3/16-ounce for covering flats and dropping into cover.
The new Skinny Jerk design by Culprit produces unique hyper swim action to a traditional soft-plastic jerkbait. Thinner and longer than most jerkbaits, Skinny Jerk was designed to hook fish easier and have a nice crisp action with more movement. Use weightless with small twitches to bring this bait alive in the water. Also works great with a scrounger head, underspin, and many other ways.
The Supa Fry is a finesse-style bait that big bass will love. The supersoft plastic and the awesome OPT colors combined with the perfect âfloatingâ action get fish to bite. It will be hard to beat on a Carolina rig, among other options. The 4 1/2-inch bait comes in 17 signature âOpen Pour Technologyâ (OPT) colors. MSRP: $5.99
There will be countless applications for the Baby Menace, including clear water fishing for both smallmouth and largemouth. It will also prove to be valuable when the fish are being stubborn. The Rage Baby Menace is 2 1/2 inches long and comes in 14 proven colors. MSRP: $6.99
Donât let the size fool you: This bad boy has moves The new âBabyâ size is perfect for bladed jigs like Strike Kingâs Pure Poison or Rage Blade. Itâs also incredible as a finesse-type offering when rigged on a jighead. How about a swim jig trailer? Perfect. Basically, if you can find a way to get it into the water, odds are that itâs going to get eaten. The Rage Tail Baby Swimmer is 2 3/4 inches long and comes in 11 fish-catching colors. MSRP: $6.99
This single cavity tube mold pours ribbed tube baits that are perfect for rigging with a tapered tube skirt jig internally, or rigging texposed on a worm hook. The ribbed body of the tube is perfect for adding and holding scent and gives the bait a slow fall, unique action, and added vibration that set it apart from other tubes. The 4-inch Tango Tube lends itself to be poured with any of Do-It’s 3 spline options, whether it be the standard spline, the squiggle 6 or the spike 15 spline, the Tango Tube can be poured to give you the action and profile you are looking for. Varying sized tube inserts also give you the ability to customize the thickness of the head for varying applications. MSRP: $69
With a soft fin that shields the top hook on both sides, the Dark Sleeper is designed for stealthy, life-like deployment as a bottom-bouncing swimbait. In addition to camouflaging the top hook design, the fins also gently deflect potential snags, allowing it to crawl through gnarly structure. Soft fin material compresses instantly for sure hook sets, collapsing out of the way to drive metal home. Available in 3/8 and 1/2 ounces and measures 3 inches. MSRP: $5.99
Terminator Walking Frog Jr. measures 2 1/2 inches, weighs 1/2 ounce and comes in 16 colors. Designed for both heavy cover and open water, the frog features life-like detail from nose to skirt. Itâs tail-weighted to increase casting distances and stability on retrieve. The weight is located behind hooks, which maximizes hook gap and puts more fish in the boat. A drain hole in the rear ensures water is eliminated on each cast. CThe lure is rigged with custom VMC double frog-gap hooks and heavy-duty welded line tie make it an industrial-strength frog. MSRP: $9.99
The Kaera Green frog features a body shape and hook position that hides the points to lessen snags. The wide hook also increases hookup ratios, and the flat surface side body pushes a lot of water to garner more attention. The water drain hole behind the body releases excess water during the cast. MSRP: $9.99
The compact design of the new Finesse FrogZ is ideal when conditions call for a smaller topwater presentation. The baitâs twin paddle feel create attention-getting, bubbling surface action on a steady retrieve, while the buoyant, 10X Tough ElaZtech construction allows them to float on top at rest, and prevents ripping or tearing, even when buzzed repeatedly through surface cover or being subjected to multiple hard topwater strikes. Belly and dorsal hook pockets allow for easy hooksets and create an extremely snag-resistant profile when rigged weedless with a wide-gap hook. Finesse FrogZ are available in six colors, and a four-pack. MSRP: $4.49
Spro is adding to the BBZ-1 Rat family wit the new BBZ-1 Rat 25. The Rat 25 has a deep thumping sound when fished, and can be fished with a steady retrieve creating a waking action, or can be retrieved to create a side-to-side walking action. The bait is 2 1/2 inches in length, weighs 5/16 ounces, and will be offered in five of Sproâs top fish-catching colors.
This new addition to the stellar line-up of hollow body topwater lures from Livetarget is the first ever “Signature Series” lure designed by Scott Martin, one of the companyâs pro staff anglers. This product has unique design features to promote skip-casting and a popping action. Available in two sizes and 10 colors, look for this at retailers soon. MSRP: $12.99
The Sneaky Frog was designed to be used as a walk-the-dog topwater frog. It has a very unique and innovative swimming action. The lure weighs 3/4 ounce, measures 3 1/2 inches. MSRP: $14.49 to $14.99
Shimanoâs Sustain is packed with a long list of high-end features that translate to serious performance. The reel is built with the power and rigidity to handle a wide variety of fishing challenges, while maintaining the refinement and light rotation that Sustain is known for. By combining the companyâs water-repellent coating and the specially designed, water channeling, labyrinth construction, X Protect provides high-level water resistance without sacrificing light gear and rotor rotation. By utilizing the asymmetrical, super-light, perfectly balanced design of the new Magnumlite Rotor, the Sustain requires very low inertia to start rotating, resulting in an immediate, light, smooth feel. MSRP: $299-$309
Built tournament tough, Curado is Shimanoâs benchmark for reliability and durability. Generations of anglers have looked to Curado as their trusted partner, and that tradition continues with an improved model. Now featuring the latest in Shimano technology, such as super smooth, efficient, durable MicroModule gearing, and offered in multiple gear ratios up to 8.5:1, Curado builds on its legacy as the âgo toâ baitcasting reel for both fresh and saltwater action. New features include, MicroModule gearing, new SVS Infinityâ¨, new compact body design and a Longer handle. MSRP: $179
Plfueger has updated components and cosmetics to its President SP reels to improve an already great product, and boasts a slow osculation for improved line lay, sealed oil felt drag, improved body styling and a soft touch handle knob. MSRP: $59.95
Daiwaâs new 2017 Fuego CT line of baitcasters feature an all-new lower profile design that is as good looking as it is comfortable to fish. What makes this reel special is the aluminum CT frame that delivers durability and performance, the air rotation, which give it a silky-smooth effortless retrieve. The Magforce breaking system delivers an incredible free-spool with an extremely long and manageable cast. Itâs available in both left and right retrieve, and three gear ratios to meet angler requirements without breaking the bank. MSRP: $99.99
Daiwaâs new Steez A TW is designed to be an extra tough and durable reel compared to the original Steez SV TW. The reel now has an aluminum frame, which will provide increased strength, is more powerful and durable. It has a precision machined G1 Duralumin spool that is combined with Magforce Z cast control system. This will allow for a longer cast with more accuracy. It has two more pounds of drag than the original Steez SV TW for a total of 13.2 pounds of drag. And has ATD drag which is designed to be one of Daiwaâs smoothest drag. The reel also features a Magsealed Ball Bearing on the pinion gear to provide more durability when fishing in brackish or saltwater conditions. Combine all of that, and more, with the T-Wing system and this reel is big on casting performance. MSRP: $449.99
Daiwaâs new Tatula SV TW models will help cast finesse baits a long ways with ease. The SV spool feature reduces the weight of the spool, which will give less spool over spin. As the spool slows, the induct rotor moves back towards the magnetic field, which brakes the spool according to the weights of different types of lures. Combine that with the T-Wing system that also helps reduce spool over spin thanks to the bigger line guide opening. MSRP: $199.99
Engineered with eight anti-corrosion, two-speed bearings, and one roller bearing, all 11 Performance Tuned bearings are built for both big bass or harsh saltwater conditions. Also a sapphire jeweled spool tension washer much like high-dollar watch crystals are made of for a smoother harder surface for the spool shaft to turn against, Tour S3 is indeed a fine piece of machinery. MSRP: $199
While most of the fishing industry focuses on smaller reels with tiny spools, Quantum engineered a larger 35.5mm spool into a very compact frame to provide anglers plenty of line capacity, longer casts, and more inches of line pick-up with every turn of the handle. The spool size becomes somewhat irrelevant without a top-notch braking system, so Quantum performed a tremendous amount of engineering research to develop a new ACS 4.0 cast control that is lighter in weight which minimizes the amount of energy it takes to get the spool spinning on a cast, along with additional brakes that disengage around 5,000 RPMs to maximize distance. The reel also breaks new ground with a most-ever 16 different cast control choices on a larger, new easier-to-see and external dial, even for anglers with beefy fingers. MSRP: $169
Quantumâs new Smoke S3 series is the product of a whole new way to build a spinning reel in an all aluminum uni-body construction, which keeps all the gears and key components in precise alignment for a smoother more durable reel. Speaking of gears, Smoke S3 reels feature an all-new asymmetric gear that is forged and machined from high-strength aluminum to allow the gears to mesh better for incredible durability and smoothness. Tough, smooth gears are critical, but drag systems can make or break a spinning reel too, so by partnering with a university research team, Quantum CSC3 drag is breaking new ground with the development of really tough plasma arc ceramic washers that serve as space-age defenders against heat. MSRP: $159
Team Lewâs Hyper Mag Speed Spool SLP features Lewâs lowest profile design, and is the companyâs lightest baitcast reel at 5.4 ounces. The compact Hyper Mag baitcaster has a one-piece aluminum frame, C45 carbon sideplates and premium 11-bearing system. Gears are hard-anodized aluminum alloy. Cast control is Lewâs externally adjustable 4-pin 27-position SpeedCast ACB Adjustable Centrifugal Braking system. The reel has Lewâs patented Speed Dial line indicator and Speed Keeper hook keeper, and Winn Dri-Tac handle knobs. MSRP: $299.99
The Mach Crush Speed Spool features Lewâs exclusive SLP Super Low Profile compact design with a premium 10-bearing system, and Lewâs proven MSB Multi-Setting Brake dual cast control with magnetic and centrifugal braking systems. The reelâs handle has Winn Dri-Tac knobs to ensure a no-slip grip. Orange highlights complementing the black reel make for a stunning appearance. The reel is also available in a professionally matched combo. MSRP: $159.99 (Reel); $199.99 (Combo)
The Lewâs workhorse Super Duty baitcast series gets a compact-design makeover for 2018, plus has added new right and left-hand models with a flipping switch. Super Duty reels feature a one-piece aluminum frame and handle sideplate. The reels have a premium 11-bearing system and high-strength brass gearing. The 34mm deep spool is machined and braid ready. Line capacity is 150 yards of 12-pound test. Cast control is Lewâs externally adjustable MCS Magnetic Control System. 8.3:1 gear ratio models have the flipping switch. MSRP: $179.99
KastKing breaks out in the fast lane for the 2017 fishing season with an extremely fast baitcaster, the KastKing Speed Demon. A truly super speed baitcasting reel with 9.3:1 gear ratio and precision matched brass gears. Speed Demon features 12+1 shielded ball bearings, carbon fiber drag and high-torque 115 MM handle. MSRP: $129.98
Abu Garciaâs renowned rod series has now been updated with increased comfort and improved weight and balance. Abu Garcia Veritas rods combine a 30-ton construction with Sublayer Armor for uncompromising strength and sensitivity in a lightweight, balanced design. The Abu locking micro click reel seat design offers secure connection between the rod and reel and is the ultimate in comfort. MSRP: $99.95 – $199.95
Abu Garciaâs Revo X LP combos feature high quality 30-ton rod blanks topped with durable stainless steel guide frames and comfortable EVA handles. The MagTrax braking performs well for a variety of lures and sizes and is easily adjustable. MSRP: $99.95 (Reel, spinning or baitcaster); MSRP: $149.95 (Combo)
Proprietary IMX-Pro technology yields blanks up to 15-percent lighter with improved strength. The blanks are optimally designed to fish specific techniques, thanks to proprietary multitaper technology. Strategic scrim placement allows for very specific tapers that enhance the action for each technique. MSRP: $315-$375
Shimanoâs new tournament-quality Curado rods feature a mixture of versatile and technique-specific actions, covering the spectrum of techniques for hardcore bass anglers. Light and sensitive, Hybrid High Modulus UD Carbon with Nanoresin soft touch coated Fuji reel seats mean Curado rods are loaded with high-end features for high-end performance. MSRP: $159-$169
With G. Loomisâ original âMag Bassâ fast action tapers, and featuring Shimanoâs Spiral X/Hi-Power X Technologies, the new Conquest rods â a joint G. Loomis/Shimano development, takes bass fishing to the next level. With Spiralâ¨X/Hi-Power X Technologies preventing blank twist to increase casting distance and enhance accuracy, rod strength is increased for the needed leverage to provide better hook sets and fish-fighting power. All Conquest bass rods â eight casting, four spinning â feature high performance Torzite guide from Fuji, along with customâ¨reel seats with blank-through handles for addedâ¨sensitivity. MSRP: $650-$675
Daiwaâs added Tatula Elite Series Bass Rods to its stellar line up. What makes these rods so special? These are true signature series rods that were developed by Daiwaâs pros including: Randy Howell, Brent Ehrler, Ish Monroe, Takahiro Omori, Andy Montgomery, Seth Feider and Cody Meyer. Each pro was asked to pick their favorite techniques and design specific rods to be the ultimate action to accomplish that technique. Our pros were given absolutely free rein to pick rod blank, guides and reel seat, so this series is the perfect personalized series line of rods. Tatula Elite Rods are designed with SVF Nanoplus Super Volume Fiber blanks for increased sensitivity and less weight. MSRP: $179-$289
Smoke has been a Quantum sub-brand synonymous with high-level quality for hard-core anglers, and the new series of 15 Smoke rods very much reflect that theme with their HSX64 top-quality Toray⢠graphite blanks, Kigan aluminum oxide guides and Fuji SK2 reel seats. This new series was actually modeled after the same actions that Quantum developed for their highest end rods called âTour Seriesâ that are only available to their illustrious pro team, and online at QuantumFishing.com. Smoke makes all the top actions the Quantum pros are using available to everybody, along with tough, weight-reducing features found in their Fuji SK2 reel seats, and Kiganâs high-end guides. With nine casting and six spinning, thereâs certainly an action for every technique: MSRP: $149
Couple Gerald Swindleâs mechanical mind with two Toyota Bassmaster Angler of the Year titles, and a rich history as part of the Quantum family, and youâve got a recipe for building a great series of rods at a price reflective of his humble beginnings. He designed five G-Force rods made of best-in-the-business 30-ton Toray graphite. His line of rods include a 6-foot, 9-inch for poppers and small crankbaits, a 7-footer he calls his all-around workhorse for spinnerbaits, buzzbaits, and Zara Spooks, as well as a 7-2 rod heâs calling the best chatterbait rod heâs ever thrown, a 7-4 rod for swim jigs and frogs, and a 7-6 fast-action pitchinâ stick. MSRP: $99
Matching much the same cool cosmetics as the affordable Vapor reels that pros Gerald Swindle, Jordan Lee and Shaw Grigsby are using on the Elite Series tour, Quantum has built a brand new series of Vapor rods made of HSX60 top-of-the-line Toray⢠graphite, backed by an impressive 5-year warranty. There are nine casting rods and six spinning rods in this affordable collection, constituting a series of high-end sticks for bass anglers, and walleye anglers too. MSRP: 129
St. Croixâs all-new freshwater series is packed with proprietary technologies and destined to reset the benchmark in performance split-grip rods. Legend X combines cutting edge design with impeccable craftsmanship providing anglers with the on-the-water advantage. The series features Taper Enhancement Technology (TET) whose blank design provides curved patterns for improved action with increased sensitivity, super high-modulus SCVI graphite with FRS in lower section for maximum power and strength with reduced weight. And so much more. MSRP: $390-$420
The Team Lewâs Custom Pro Rods âMark Rose Ledge Seriesâ is anchored by 9-footer TLCPLRCB, which Rose designed especially with long-range casting of crankbaits in mind. Rod construction is Lewâs exclusive Nano technology with internal multilayering of resins and graphite for a lightweight blank having superior strength and sensitivity, and custom actions. The full-grip handles are A-Grade cork with EVA and Duracork inlays. Rod guides are Tangle Free stainless frames. Casting and spinning models are available. MSRP: $229.99 – $259.99
Patented blank-through construction, Spiral Architecture Reel Seat, and Head Locker combine to deliver low-profile ergonomics and inspiring feel. Fuji Titanium SiC guides are anchored by dual thread-wraps on heavy action models, while stripper guides on all models are finished with a distinctive flourish. Armed with the best available materials and components, patented advancements, proprietary blank builds and tapers, and that impeccable fit and finish anglers have come to expect from Megabass, these first eight models represent the opening salvo in North Americaâs own Destroyer journey. Choose your weapons wisely. MSRP: $399
Mud Hole Custom Tackle has brought custom rod building to the forefront of the industry by creating DIY Kits, creative tools and instructional material to help anglers build a better fishing rod. With this MHX Freshwater Turnkey Rod Kit, the angler has eight blank color options, choice of spinning or casting components, as well as cork or EVA handle option to build their own fishing rod to suit their needs and fishing style. In addition to the components needed to build your fishing rod are the necessary tools to make it an efficient and enjoyable experience.
Denali Rods is announcing a new line of inshore rods that are an extension of their popular Kovert Series. The rods are made on an IM8 Graphite blank, equipped with corrosion proof 316 stainless steel guides, paired with a lightweight skeleton reel seat and teamed with custom Winn Grips for maximum comfort. They are equipped with Denaliâs signature stabilized hardwood foregrip all backed by Denaliâs limited life warranty. Kovert Inshore will be supported by five spinning models and three baitcasting models. MSRP: $149.99
The toughest, smoothest FireLine yet! The incredible strength, reliability and toughness of FireLine just got better. Berkley has crafted the best superline yet by applying the FireLine process to fuse an 8-carrier Dyneema fiber braid. The line becomes tougher, rounder and smoother, delivering a longer, easier cast than ever before. Fireline Ultra 8 is four times more abrasion resistant than original FireLine. MSRP: $19.99-$199.99
Available in 5 colors â low-vis green, neon line, camo, hi-vis yellow, ghost and NEW coastal camo. 832 features Gore performance fibers to improve in abrasion resistance, increase casting length/accuracy and reduce line vibration. HMPE fibers provide high strength and sensitivity, small diameter and hydrophobic water-repellent protection. MSRP: $16.49 (Per 150 yard spool)
Sunline is introducing a new braided fishing line option to their lineup called Siglon PEx4. The line is a tightly woven 4-strand braided PE line made with high abrasion resistance characteristics, and is constructed for low line diameter size, with added line sensitivity. It will be offered in the following sizes: 10-, 12-, 16-, 20- 30-, 40- and 50-pound break strengths. Available in 165- and 1,968-yard spools. Siglon PEx4 is offered in two low-bleed color options: Dark green and hi-vis orange. MSRP: $10.99 (165 yards) and $99.99 (1,968 yards)
Sunline is introducing a new line designed for use with crankbaits. Crank FC is 100-percent clear fluorocarbon specifically made with built-in stretch characteristics to compensate for the jarring strikes when fishing reaction type baits. Made with Sunlineâs patented P-Ion technology, P-Ion alters the lineâs molecular surface to make it slicker for added casting distances, better abrasion resistance and increased casting distance. The line will be a preferred line choice when fishing reaction type baits like crankbaits, rattle baits, jerkbaits, spinnerbaits, vibrating and swimming jigs. It will be offered in 200-yard spools in 10-, 12-, 14- and 16-pound tests. MSRP: $25.99
Sunline is introducing its second new braided fishing line option to its fishing lineup called Siglon PEx8. Siglon PEx8 is a tightly woven 8 stand braided PE line, made with high abrasion resistance, and constructed for a low line diameter line size, giving you added line sensitivity. Siglon PEx8 will be offered in the following sizes 10lb, 16lb, 20lb, 30lb, 40lb and 50lb and in two spool choices of 165yd, and 1968yd spools. Siglon PEx4 is offered in two low bleed color options; Dark Green and Hi-vis Orange. MSRP 165 yards – $14.99, 1,968 yards – $159.99
Two per pack, 1/8-ounce and a 2/0 hook for 3 1/2-inch, 1/4-ounce and a 4/0 hook for 4 1/2-inch and 3/8-ounce and a 7/0 hook for 5 1/2-inch. Rattling, weighted, life-like jig head perfectly matches the 360GT body for the ultimate natural presentation. MSRP: $4.99
1. Neko Hooks in a size 4 and 6 (new smaller sizes) in addition to the existing 2, 1, 1/0 and 2/0. Black nickel, 3-degree offset point, resin closed eye, long shank, wide gap, forged, perfect for any Neko or wacky rigging. Five hooks per pack – MSRP: $2.99, also $9.99 (25-hook value pack)
2. Weedless Neko hooks â sizes 2, 1, 1/0 and 2/0, black nickel, 3-degree offset point, resin closed eye, long shank, wide gap, forged, double fluorocarbon weed guard, five hooks per pack. MSRP: $4.39
3. Spinshot Neko â sizes 6, 4, 2, 1, 1/0 and 2/0. The Spinshot system eliminates line twist, provides a natural drop-shot presentation, easy connect line pinch, 3-degree offset point, long shank, wide gap. Four per pack. MSRP: $4.99
4. Hybrid Treble â sizes 8, 6, 4, 2 and 1, also available in a short shank. 1x strong, wide gap, inline eye, forged, hi-carbon steel and a needlepoint. Four per pack. MSRP: $3.29
Simply roll ring onto tool and work into desired location. The tapered end will fit any size wacky ring and pre-loaded with 15 clear wacky rings. MSRP: $4.99
Available in 3/32-, 1/8-, 3/16- and 1/4-ounce models, the VMC Weedless Jig has two lighter jigs that feature a 1/0 hook and two that are heavier featuring a 2/0. The hook is light wire, forged shank, premium hi-carbon steel and a needlepoint. The jig has a hollow back that allows baits to fit snugly for a natural presentation; unique pleated weight distribution provides a wider profile, wire keeper and a double wire weed guard. Four per pack. MSRP: $5.29
Sporting the signature mushroom-shaped head preferred for Midwest finesse âNed Rigâ applications, NedlockZ HD Jigheads are equipped with extra heavy duty size 1 and 2 Mustad UltraPoint hooks for use with heavier tackle. Their split keeper design is easy to rig and holds ElaZtech and conventional soft plastics securely. NedlockZ HD Jigheads are available in 1/15-, 1/10-, 1/6- and 1/5-ounce weights that pair perfectly with a variety of ElaZtech finesse baits. MSRP: $6.99
Not only will the blade add flash to your favorite swimbait, it also makes it weedless. From slow rolling out deep to target-casting at shallow cover, the Belly Blade is must-have for anyone who wants to catch more big bass! The Tour Grade Belly Blade comes in 1/8-, 1/4- and 3/8-ounce versions. All feature the companyâs exclusive “Raz-R-Bladeâ blade and a premium black nickel hook. MSRP: $3.99
The effectiveness of a worm, or other style of plastic, on a standup-style jighead is something that most pros count on regularly. This type of presentation seems to be attractive to the bigger fish that it takes to win tournaments. The problem is that most of the existing heads are designed for big fish. The new Tour Grade Mag Jighead on the other hand, was designed for just that. It comes in four sizes (1/4-, 3/8-, 1/2- and 3/4-ounce models), two colors (black and green pumpkin) and is offered with both a 5/0 and 7/0 premium black nickel hooks. MSRP: $3.99
Big Bite Pro Staff member Michael Neal is adding a new finesse bait to the Big Bite lineup called the Limit Maker making this his first offering in his signature line of baits for Big Bite Baits. He designed the Limit Maker to be fished and rigged on the Limit Maker Jighead or it can be fished and used as a drop-shot bait offering as well. The Limit Maker is 3.75â in length and has a small needle tail action that will give the bait life with the smallest of rod movements. It will come in three sizes 1/16-, 1/8- and 3/16-ounce versions, and in two head colors: black, and green pumpkin. Built on a 3/0 flat eye Gamakatsu sticky sharp hook the Limit Maker Jighead is equipped with a wire plastics keeper, to keep your plastics pegged to the jighead.
Mustad is launching their new Big Eye Bucktail Jig Series, a premium quality range of bucktail jigs with the following features: Real Bucktail with Flash Accents, oversize Eyes for added attraction, 32824NP-BN 2X Strong Wide Round Bend Jig Hooks, epoxy coated heads for maximum durability, two Line Ties for vertical and casting presentations. Size Range: 1/8, 1/4, 3/8, 1/2, 3/4, 1, 1 1/2, 2, 3, 4, 6 and 8. Available in eight colors. MSRP: $3.39-$10.59
MSRP: $4.99
Complete technique specific hook replacement kits ready to go in an attractive foam lined waterproof box. Kit Selections: KVD Treble, Finesse Treble, Standard Treble, Walleye, Perch/Trout, Pike and Saltwater. Kids include: Split Rings, Mustad Fastach Clips, Mustad UltraPoint Hooks and Mustad MT029 Braid Cutter/Split Ring Plier. MSRP: $19.99
Convenient binder system for soft baits, rigs, and assorted terminal tackle and accessories. MSRP: $19.99-$24.99
Convenient Belt Pack made from tough waterproof carbon grey Tarpaulin PVC. Other features: Waterproof zippers, large compartment can hold a packable rain jacket, laminated zippered front and side pockets, adjustable belt and detachable neck/shoulder strap. MSRP: $49.99
The ergonomic head design of Do-Itâs new Swimbait Head is the perfect marriage for paddletail swimbaits and is the newest addition to Do-Itâs growing line of soft plastic and Jig molds. The new Swimbait Head gives the tackle-crafting junky the ability to customize it his way. The 5-cavity mold can be used with a variety of hook sizes and styles. Customize your jigs with your favorite oversized 90-degree jig hooks and bring your swimbaits to life by adding 3D stick on eyes. Big paddletail swimbaits fit like a glove and stay there with the double barbed collar. MSRP: 52.50
The new Solix Series has it all â every Humminbird innovation from Mega Imaging and AutoChart Live to Ethernet networking and Bluetooth connectivity. Now showing on a massive 12- or 15-inch Cross Touch display â the companyâs largest ever. Humminbirdâs Cross Touch Interface lets anglers operate the unit via touchscreen or keypad, all while customizing the screen with up to four independent viewing panes. All Solix models include CHIRP Digital Sonar, firing more pulses than traditional transducers over a given period of time. More pulses mean more information, improved target separation and superior image clarity at greater depths. The new units are available in two versions. One is equipped with GPS and CHIRP Digital Sonar, the other adds Humminbirdâs game-changing Mega Imaging. This is the first Down and Side Imaging technology to enter the megahertz range with performance thatâs nearly three times greater than traditional 455 kHz frequencies. It results in the clearest, sharpest imaging returns ever. MSRP: $2,399.99-$2,899.99 (12-inch) and $2,999.99-$3,499.00 (15-inch)
The new HDS Carbon 16 is a high-performance fishfinder/chartplotter with a 16-inch screen â the largest ever produced by Lowrance. The massive 16-inch high-definition screen provides an even bigger stage to showcase the clarity, high resolution and superior target separation of SolarMAX HD technology, exclusive to the HDS Carbon series. Anglers in the market for a do-it-all, integrated system need a processor that can smoothly drive high-tech features like StructureScan 3D with SideScan and DownScan Imaging, StructureMap, Broadband Radar and SiriusXM Weather Chart Overlay. HDS Carbon 16 delivers on that front, taking processing power to the next level with a dual-core processor that allows anglers to switch between applications and simultaneously view independent sonar feeds with ease. MSRP: $4,999-$5,799
Capturing the colorful underwater environment on an expansive 10-inch LCD, the HD10iPro offers an immersive HD viewing experience, with awesome new bonus technologies. Touch-Zoom screen functionality allows for up-close examination of any segment of the LCD. Modular viewing system comes connected to a portable HD camera shuttle, and can be quickly removed for RAM mounting in a boat. HD10i Pro system includes 125 feet of optical cable, patent pending XD Camera with Quick-Attachment accessory compatibility. Features on-screen displays of depth, temperature and camera direction. Battery, charger, custom soft case included. MSRP: $999.99
Transform any RCA-video enabled Aqua-Vu or other underwater camera into a WiFi ready device. AV Connect allows you to easily view, record and share underwater camera action right from your smartphone or tablet. Free AV Connect app available for Apple and Android devices. MSRP: $149.99
Designed for power users and professional captains, the three Axiom Pro models feature Raymarineâs HybridTouch user experience that combines multi-touchscreen controls with an ergonomic keypad for additional confidence in rough seas. For the serious offshore angler, Axiom Pro is available with a 1-Kilowatt CHIRP sonar built in. This powerful offshore sonar employs a wide spectrum of CHIRP sonar frequencies and enables anglers to see through dense schools of baitfish, identify thermoclines, and simultaneously target desired gamefish in deep water.
Like the award-winning Axiom line of multifunction displays, the new Axiom Pro family delivers lifelike sonar imagery with Raymarineâs exclusive RealVision 3D sonar that delivers superior underwater fish and structure identification. Engineered to perform in bright sunlight, Axiom Pro displays feature super bright, in-plane switching (IPS) display technology that maximizes viewing angles and reduces blackout when wearing polarized glasses. Axiom Pro displays are available in 9-, 12-, and 16-inch display sizes, and are powered by Raymarineâs new LightHouse 3 operating system. Coupled with Axiom Proâs fast quad core processor, LightHouse 3 delivers an intuitive and fluid navigation experience through a redesigned interface that is easy to personalize. MSRP: $2,299.99-$2,549
For all fishing enthusiasts, the Pelican Premium Catch 100 is an new addition to the amazing Catch family of kayaks. Built on a tunnel hull, this 10-foot sit-on-top angler kayak is very stable, and offers great maneuverability and tracking. Its wide and flat deck platform provides a large standing area and room for extra gear or mounting your accessories. MSRP: $649.99
The Pelican Premium Enforcer 100 is a self-bailing fishing kayak engineered for comfort, stability and speed. Built on a multichine flat bottom hull, this 10-foot sit-on-top angler kayak is designed for safety on larger bodies of water and to handle any kind of fishing conditions. It offers ample storage for your fishing gear and a large deck space to land your larger fish. MSRP: $549.99
Fish as a pair or a trio in the Pelican Premium Squad 130T Angler. This stable sit-on-top tandem kayak is great for embarking on a shared fishing adventure. Built on a shallow twin-arched multichine hull, it is very stable and maneuverable, and tracks well. MSRP: $749.99
Kayak pioneers Ocean Kayak are back with a revolutionary new boat. Called Malibu Pedal, their latest watercraft raises the bar for pedal performance, ease of use, effortless transport, and hands-free fun. Itâs fun, zippy, stable, and has turn-on-a-dime performance. A kidâs jumpseat makes family outings a breeze, and it even has plenty of room to bring your dog along for a complete family adventure.
Yes, the Ocean Kayak Malibu features the same rugged and fast foot-powered engine found in the 2016 ICAST award-winning Old Town Predator PDL. With an impressive 10.3:1 gear ratio for efficient pedaling, the PDL Drive System is capable of reaching 5 1/2 mph. It mounts into the Malibu Pedal in seconds and tips into a docking position for skinny water situations. The PDL Drive System console also doubles as dry storage with a 6-inch access hatch. The pedals are padded for barefoot comfort and grip. MSRP: $2,199
When it comes to tackle management systems for kayaks, itâs hard to beat the H-Crate. Bring your whole quiver; it features a quartet of rod holders with retention straps. Additional rod holders and other accessories can be easily added using the pre-drilled grid walls and four lengths of H-Rail. Skid pads on the underside dampen sound. Includes four adjustable nylon straps with clips to secure the H-Crate to your watercraft. The H-Crate is incredibly feature rich. MSRP: $139
The Kayak Krate sophisticates the tankwell storage experience with a superior functional interface and sleek look never before seen in a fishing gear storage crate. An open main compartment accommodates larger gear and tackle boxes and features removable dividers for detailed organization, while smaller items can be stowed in the secondary lid storage. Functional and durable inside and out, the Kayak Krate is blow-molded, water resistant, is easily lashed within a tankwell, and comes standard with four rod holders. MSRP: $149.99
The future of live baitwells has arrived with the Thrive Baitwell. Engineered to integrate with most sit-on-top kayaks, the Thrive Baitwell features a unique flexible hose system to draw water from any scupper in the rear tankwell, while a pump simplifies the input/output cycle. Modern and functional, the Thrive Baitwell boasts a compact lithium battery that is chargeable by USB. Stylish and strong rubber latches secure the spring-loaded lid, and the unit is easily transported with comfortable carry handles. Three rod holders come standard for a seamless transition from baiting to fishing. MSRP: $299.99
Setting up camp just got a whole lot faster and trips to your favorite lake or fall hunting adventurers easier. Light, strong, and technically advanced, the new SkyRise rooftop tent makes any terrain an overnight home. Made from light and breathable 210D nylon with mesh panels for ventilation and stargazing. The weather-shedding rainfly has a waterproof PU coating. Unlike other rooftop tents, the SkyRise installs without tools and secures with Yakimaâs SKS locking systems. It folds down into a low-profile unit that stays attached to the roof rack when youâre ready to hit the road. Available in two sizes: Medium (fits 3 adults) $1,350 and Small (fits 2 adults) $999, available now.
Yakimaâs all-new truck bed extender easily extends the length of any truck bed up to 4 ft. Light and strong, the aluminum hitch mounted rack is the ideal solution for hauling fishing kayaks, lumber, ladders and more. Adjustable to three load-carrying positions and rated up to 300-pound capacity in lower positions. Accessories include the LongArm Height Extension and LongArm Pads. MSRP: $219
Setting a new standard for water-sports racks, the lightweight and versatile ShowDown is the first side-loading mount that carries both kayaks and boards. Featuring an easy-to-use slide-and-tilt mechanism, adventurers of every age can now load their kayak or boards at a more convenient, waist-high position. The ShowDown is super versatile and protective, thanks to felt-covered saddles that flex to the boat shape and can be positioned for a boatâs width and hull shape. The ShowDown also mounts easily without tools and is lockable with SKS locks. Includes all tie-downs and straps. MSRP: $449; available now.
Haul it all with the new EasyRider High utility trailer, which is perfect for hauling fishing kayaks, paddleboards, bikes, and cargo. Carry up to 500 pounds of gear with two levels of storage and our widest heavy-duty bars. Shock absorbers provide a plush ride for your gear. The smart handle lets you use it as a handcart, and the aluminum construction is strong and light. The trailer is highway-friendly for long trips, and also great for shorter adventures. Storage is easy â just fold in the tongue and roll it out of the way. Also available are accessories including the SpareTire, TentKit and LongTongue. Additional info: Top deck: 78 inches, lower deck: 48 inches; distance between decks: 22 inches; 500-pound carrying capacity; works with Class I, II and III hitches when a 2-inch ball is attached; tires are tubeless trailer tires, available at any tire shop; weight: 155 pounds. MSRP: $2799; available Spring 2018.
The fish-friendly gripper and reverse image LCD for enhanced viewing, even on bright, sunny days. Easy to use directional pad operation, eight storage locations for easy culling, tare weight, memory back-up. Also, thereâs quick reference for min and max, as well as bin and total weights. Runs on 2 AAA batteries. MSRP: $39.99
Mag Spring Pliers (4â, 6â and 8â) – $24.99 for 4â and 6â
The Mag Spring keeps the jaws open and ready. It features an off-set design, 420 stainless steel with tin-nickel alloy plating, serrated jaws, line cutter, vented soft touch handles. No more fumbling around to open while your other hand is busy holding a fish or rod. Includes pivoting, quick-draw sheath with belt loop and clip. The pliers are available in 4-, 6- and 8-inch models. MSRP: $24.99-$27.99
Rapala Precision Line Scissors
The scissors were developed for cutting micro super line, spring loaded for one-handed operation, off-set for tight precision cuts, ergonomic design, sliding lock, German stainless steel blades with premium titanium coating that extends life up to 15x longer than other models. MSRP: $14.99
More than a watch, the quatix 5 provides comprehensive boat connectivity with compatible Garmin chartplotters and other marine electronics to offer autopilot control, remote multifunction display (MFD) waypoint marking, data streaming â including speed, depth, temperature and wind â sail racing assistance, and much more. In addition to preloaded marine-specific feature sets, the quatix 5 also includes a host of built-in activity profiles for land and water sports like running, hiking, biking, swimming, rowing, and paddle boarding to name a few.
With an extended battery life, daily activity tracking1, smart notifications, and Garmin Elevate wrist heart rate technology, the quatix 5 can be worn 24/7 and easily transitions from water to land. Built to withstand the harsh marine environment, the quatix 5 measures at 47mm and features a rugged yet sleek design with a stainless steel bezel, buttons and rear case thatâs more compact than previous models. Thanks to the new QuickFit bands available in metal, leather or silicone, users can interchange their watchband in seconds and without tools. MSRP: $599.99-$849.99
With the push of a button on our no-slip rubber grip, you can instantly bring the light to the party! Customize your LiT Tumbler and make your own statement. Available in 20- and 30-ounce models. MSRP: $29.99-$39.99
A coolerâs performance shouldnât end when the sun goes down. Thatâs why we designed LiT Coolers to light up the night. Whether you are an outdoor enthusiast, weekend tailgater, or a hardcore family angler, youâll find LiT Coolers is guaranteed to handle the toughest adventure you throw at it. Available in 22-, 23- and 52-quart models. MSRP: $254.99-$354.99
MotorMateâs new colors are now available in red, white and blue, and built specifically for the Mercury Optimax and Pro XS 2-stroke motors, as well as select Evinrude/Johnson motors. MSRP: $99.95-$129.95
Getting your ice-cold food and drinks, or fresh bait, from the truck to the boat ramp has never been easier with the new super-durable and ultra-tough Mule cooler from Canyon Coolers. Outfitted with two hardwearing 6-inch wheels and a telescoping metal handle, itâs a breeze to transport, and tough as nails. A 30-quart cube, the Mule is the most insulated cooler of its size âwith three inches of pressure injected foam in all six walls. Beastly insulation will keep the Muleâs contents ice cold while sitting in the blazing sun on the deck of your boat. The Mule is designed to be ultra-packable â all of its key features are recessed into the cooler itself. Recessed collapsible metal handle, No-Lose drain plug, marine grade latches and squared off sides and shape ensure this cooler will fit in the tightest spots on your rig.
This July, Yeti will launch into new territory with the introduction of its line of submersible duffel bags, dubbed Panga. Available in multiple sizes, the Panga submersible duffle bags are over-engineered to keep your goods protected through the harshest conditions. Panga is virtually indestructible, fully submersible, capable of hauling and protecting your most precious gear from Mother Nature. Itâs the only gear bag thatâs truly built for the wild. MSRP: $299.99-399.99
This August, Yeti will introduce a new product to a new category with the Yeti LoadOut Bucket. This bucket will become your new best friend on the fishing boat, in the duck blind, at the campsite, and beyond. From soaking reels after a day hunting redfish in the salt, to housing a casting net and scrubbing down the deck, a LoadOut bucket is always needed close by. MSRP: $39.99.
Wam Bumpers fabricates and customizes heavy duty bumpers for folks who take their pickup trucks and SUVs over rugged terrain by choice or necessity. The company began operating this past fall and enjoys an avid Facebook following of nearly 1100 truck lovers and off-road adventurers. With the newly launched website, Wam customers can easily and conveniently browse the products and options Wam offers and place their orders for custom truck bumpers.
New in 2017, Cuda Fishing Tools is excited to debut the brandâs new diamond sharpeners at ICAST 2017. The three sharpener series is powered by DMT, a leader in diamond sharpening technology. With rust-proof construction that is made in the USA, these tools are a necessity on any boat. The 6-inch Marine Bench Stone Diamond Sharpener features a fine grit and non-marking rubber feet. At 4.25,â the Marine Knife & Hook Sharpener includes an integrated hook sharpener, folding handles and double sided stones with fine and extra fine grits. The 10â Marine Cutting Board Diamond Sharpener easily installs on standard marine cutting boards and features a fine grit diamond stone. MSRP: $45.99
New in 2017, Cuda Fishing Tools is excited to debut the brandâs new diamond sharpeners at ICAST 2017. The three sharpener series is powered by DMT, a leader in diamond sharpening technology. With rust-proof construction that is made in the USA, these tools are a necessity on any boat. The 6-inch Marine Bench Stone Diamond Sharpener features a fine grit and non-marking rubber feet. At 4.25,â the Marine Knife & Hook Sharpener includes an integrated hook sharpener, folding handles and double sided stones with fine and extra fine grits. The 10â Marine Cutting Board Diamond Sharpener easily installs on standard marine cutting boards and features a fine grit diamond stone. MSRP: $57.49
Cuda is unveiling a new glove line at ICAST 2017. The new line of gloves are available in three different styles â bait, wire wrap and offshore. Featuring puncture-resistant, multi-layer Kevlar construction, the new gloves include pull straps for easy removal. The new line also features convenient touchscreen thumb and index finger control as well as reflective indicators for ultra-visibility on the water. Each designed for specific tasks, the bait glove includes special enhancements for bait cutting, while the wire wrap and offshore gloves feature unique reinforcements and additional padding to tackle any task at hand. The gloves are available in medium, large and extra-large sizes. MSRP: $57.49-$63.24
D-Funk Reel Performance is a product that will totally clean, lubricate, and protect your fishing reel and will condition your fishing line. Since it is made from renewable resources, it will not harm baitfish or fish in your live well. D-Funk Reel Performance contains an additive that reduces the surface tension, allowing it to penetrate to places not easily reached by most products. This product will displace water that comes in contact with any exposed parts during use and leave a protective barrier to prevent corrosion during storage. MSRP: $4.99
Created specifically for the needs of active outdoorsmen, Sportsman Protein Shake provides essential nutrition for outdoorsmen to be at the top of their game. Blended from real dairy, Sportsman Protein Shake is a delicious, rich and creamy shake plus it is a good source of protein, calcium, and potassium to fill you up so you can stay out longer.
The YoloTek Aquastick Power is a mount for action camera that goes in your stern plug that allows you to mount and charge at the same time by using the power from the plug. For 2017 the company is releasing a light that can be mounted on top and is extremely bright. Works great for tying on, docking, emergency lighting, etc. MSRP: $159.99 (light and pole)
Cull System that includes six non-penetrating cull buoys along with a quick balance beam and buoy holder. MSRP: $44.99
Itâs called âAttackâ for a reason and brings pure performance features for the serious fisherman who needs equipment as serious as they are. Unique traction, bulletproof durability, all day comfort and support â Huk Attack delivers innovation from the top to bottom. MSRP: $84.99
Comfortable, wear-anywhere footwear for the Huk lifestyle. The new Huk Brewster features a comfortable canvas textile upper, an EVA footbed and the companyâs same performance rubber, high-friction GripX outsole. The boat may be at the dock but that doesnât mean the day is over. When itâs time to get comfortable and talk about the one that got away and the ones that wonât tomorrow, the Huk Brewster is the perfect choice. MSRP: $54.99
The Huk Caruso is that simple, clean, âold schoolâ leather sandal that quickly becomes your best friend. The full-grain leather footbed gives a premium feel that makes you resent taking them off at the end of the day. Hukâs nylon and leather webbing toe straps are strong but not abrasive and the straps are engineered to hug your foot without restricting movement. Performance EVA midsole with arch support, along with our high-friction GripX outsole make this the perfect performance sandal for the fishing enthusiast. MSRP: $49.99
The Huk Flipster is the perfect ât-shirtâ for the foot. Your go-to pair of flips that immediately become âTHEâ pair for being on the beach, the water or the dock. Huk didnât take anything for granted with the Huk Flipster â great fitting strap system, comfortable EVA footbed and graphics that any hard-core fisherman canât resist. MSRP: $24.99
The Huk Performance Icon is one of the most popular fishing shirts available. When you wear this comfortable, rugged long-sleeve shirt, youâll be wearing apparel that not only looks great, but is built from state-of-the-art fabrics. The Huk Kryptek Icon has some of the most advanced materials for protection against the elements. Youâll have the advantage of stain release technology that keeps blood, mud, or other substances from staining your shirt, and youâll love the poly knit moisture transport technology, which keeps you dry whether youâre in the rain or facing ocean waves. Tired of coming home smelling like fish? With Hukâs anti-microbial materials, obnoxious smells are left where they belong: by the water. MSRP: $49.99
Jacket
Stay in the game when the temps get cold and the bite gets hot in the Contender Insulated Jacket. Built with 100-percent waterproof/breathable 2-layer Gore-Tex Shell fabric and featuring YKK water-resistant zippers, this jacket also comes equipped with a 3-point adjustable, tuck-away Storm Hood, 2 zippered chest pockets and shingle cuffs constructed with Lycra® on the inner cuff to keep water out. MSRP: $499.95
Bib
Make extreme, wet weather a non-issue with Simmsâ Contender Insulated Bib. Built with a 2-layer Gore-Tex Shell and a 100-percent nylon face, the Contender Insulated Bib features Primaloft Gold insulation for an unmatched warmth-to-weight ratio. With a YKK AquaGuard Vislon center-front zipper, the bib also comes equipped with two micro-fleece lined hand-warmer pockets, a cargo pocket as well as a plier pocket. For added comfort, anglers will enjoy padded suspenders and appreciate 150d nylon in high abrasion zones for added durability. MSRP: $449.95
This windy day mainstay boasts stretch mobility and standout style. Breathable and water resistant, the Womenâs Challenger Windbloc Jacket features YKK water-resistant zippers, two zippered hand-warmer pockets, a zippered chest pocket, anit-line catch molded cuff tabs and an adjustable waist and slight drop tail for added coverage. MSRP: $149.95
Lightweight, quick-drying and breathable, Simms Sungaiter â Cool keeps the sun at bay with UPF 50 SolarFlex Stretch fabric and when wet, lowers its surface temperature up to 30 percent with Coolcore technology. Also featuring laser-cut breathing holes to prevent sunglass fog, and an extended cape for extended protection on the neck, this cooling sungaiter is a must have for any angler fishing in the tropics. MSRP: $39.95
For the ultimate in breathability, comfort and protection, look no further than Simms new Challenger Winbloc Hoody built with DWR treated Polartec and Windbloc stretch fleece. The Challenger Winbloc Hoody also comes equipped with a 3-point adjustable hood, two zippered hand-warmer pockets and a zippered chest pocket for storing the necessities. MSRP: $199.95
UA Women’s Fish Hunter Hybrid Shirt (Right)
The new women’s Under Armour Fish Hunter Hybrid Shirt combines a soft knit body with durable woven shoulder overlays. It has a sweat-wicking, fast-drying design and provides 30+ UPF for sunny days. Princess seams create a streamlined silhouette, and the two-button cuff detail and front patch pockets add even more style and utility to this premium fishing shirt. MSRP: $54.99
UA Women’s CoolSwitch Thermocline High Collar Sleeveless Shirt (LEFT)
The new women’s UA CoolSwitch Thermocline High Collar Sleeveless Shirt features Under Armour’s CoolSwitch material technology that battles extreme heat to keep anglers cooler, longer. The technology is printed on the inside of the garment in a âcrystalâ pattern that features three ingredients working together to pull heat away from the skin for an instant cooling sensation. CoolSwitch products also combine strategic ventilation with UAâs signature moisture transport system to wick sweat away from the body. Plus, the new products feature built-in 50+ UPF protection to keep the sunâs harmful rays at bay. MSRP: $49.99
The new Under Armour Fish Hunter shirts feature a technical woven fabric thatâs incredibly breathable, stretchy, light and fast. It provides exceptional freedom-of-movement and cool comfort when the fishing action heats up. When temperatures rise, anglers will appreciate the moisture-transport system that wicks away perspiration and dries fast. Mesh-backed shoulder vents add even more comfort. With 50+ UPF protection, Fish Hunter shirts also keep the sunâs harmful rays at bay. Because angling can be a messy sport at times, especially when handling fish and bait, the UA Fish Hunter shirts have a stain-release material that prevents stains from soaking in. To keep the shirts smelling fresh, they also have built-in anti-odor technology to prevent the growth of odor-causing microbes. MSRP: $69.99 (long sleeve) $59.99 (short sleeve)
Under Armour has redefined fishing pants with their new Fish Hunter Cargo Pant. Built with UA Storm Technology, these cargo pants repel water while remaining extremely breathable. In addition to resisting salt, chlorine and fading, the UA Fish Hunter Cargo features anti-odor technology that prevents the growth of odor-causing microbes. For supreme comfort that never limits mobility, anglers will enjoy the loose fit these pants afford, along with the stretch-engineered waistband and articulated knees. The multi-pocket design, complete with a convenient knife pocket, ensures the utmost in personal gear management. MSRP: $89.99
Built with the angler in mind, the Evairs boast ultra-light EVA mid-sold for all-day comfort, upper mesh is made from quick-dry fabric, heel can be bent down to wear as a sandal and non-marking rubber soles for excellent traction. MSRP: $79.99
More than just protection, this vest changes the rules of the game by elevating performance both in and out of the water. With enough foam flotation to provide neutral buoyancy and a back-up manually-activated inflation cell, the Khimera 22 PFD provides versatile function without compromising safety. Unmatched mobility and adjustability with a single size, low-profile chassis. MSRP: $199.99
Jacket
Built for kayak fishermen seeking the ultimate protection for long days on the water, the ergonomic and streamlined design of the ARC 2PS ANORAK provides ultimate mobility for unrestricted motion and activity. Its subtle and exclusive design features boost overall comfort so you can confidently navigate adventures. MSRP: $549.99
Bib
When adventure happens in cold, wet conditions, the ergonomic and streamlined design of the ARC 2PS BIB PANT will keep you dry and protected from all the elements can throw your way. With design features focused on reduced bulk, easy access and ultimate mobility, these pants are built to endure the roughest, toughest days on the water. MSRP: $449.99
Designed for everyday life on and around the water using material and technology knowledge gained from our decades of experience designing and manufacturing dry suits for military, coast guard and rescue teams. The Highwater day pack perfect for exposure on the water thanks to the fully waterproof PVC-free riptop nylon fabric shell. The roll-top closure ensures the main chamber stays dry while three quick access exterior drop-in mesh pockets are great for frequently accessed items: water bottles on the sides and one large volume pocket with key-clip on front. The 22L size is excellent to house the essentials you need to keep dry: a change of clothes, your cellphone, wallet and keys. MSRP: $99.99
10-4 Tech Cap
The lightweight Buff 10-4 Tech Cap takes on the heat to keep you comfortable. Features a mesh crown for ventilation in warm weather, low-profile sweatband to control moisture, and a curved bill offers protection from the sun. MSRP: $25
Eclipse Gloves
With advanced grip technology, youâll never have another story about the one that got away. Designed to perform in both salt or freshwater, the articulated pattern reduces hand fatigue and bonded abrasion overlay eliminates line catching. MSRP: $35
SoftScience announced today that the 2017 footwear line has been extended to include larger sizes. Three popular styles, the Fin, Drift and Skiff, are now available in expanded menâs sizes 14, 15, 16, 17 and 18 to accommodate a larger array of varying foot sizes. SoftScience shoes offer incredible comfort, specializing in shoes designed to be worn in and around the water and the great outdoors. MSRP: $49.99-$89.99
Gill has a 40-year history keeping people dry on the water. Now, the company is adding to that reputation with the addition of the new FG25 Insulated Tournament Jacket and Bibs. Based on Gillâs popular selling FG21 Tournament suit, the new FG25 is an insulated version of this combo promising to keep you dry and warm on those cold days when you have to be on the water either fishing a tournament or chasing trophy bites in bad weather conditions. It is insulated with 100-percent 100gm2 Polyester insulation throughout the body, sleeves, and collar of the jacket, and throughout the body of the bibs. The jacket is equipped with Gillâs excusive Vortex Hood technology that channels air flow through the hood, and collar, expelling air pressure through the dedicated collar vents. MSRP: Jacket: $329, Bib: $279
The FG24 is a jacket that the Gill pros have asked for, as they wanted a jacket that could be worn on cold days with a form fitting hood. The FG24 is waterproof and can be worn as a jacket or used as a mid-layer option. It is waterproof and breathable, with lightweight synthetic insulation throughout. It comes equipped with a 2-way adjustable hood, adjustable watertight cuffs, and a draw cord hem, that is strategically located inside of the pockets for adjustment. The FG24 comes with No 5 YKK Coil Front Zipper protected by a Storm Flap and is equipped with No 5 YKK zippered pockets. MSRP: $199
(Left) The dark-as-night Kryptek Typhon frame pattern is the perfect complement to the WX Valorâs stealthy look and no-nonsense performance, key reasons for its popularity with military, law enforcement and tactical wearers. Model #CHVAL12 features Polarized Smoke Grey lenses that complete this stealthy look while providing clear, distraction-free vision in a wide range of environments. Like all Changeable Series models, the WX Valor allows for easy removal and insertion of accessory lenses in the field. The WX Valor also features a double-injected nose bridge and temples for a comfortable, secure fit. MSRP: $140
(Center) The Climate Control Series WX Boss Model # CCBOS12 features a sleek, wraparound style frame completely dressed in Kryptek Highlander camouflage and outfitted with Polarized Venice Gold Mirror lenses. The advanced glare-cutting capability and amber tint of these lenses make them a versatile choice for a wide range of outdoor activities, especially those near water, snow and other reflective environments. Like all sunglasses in the Wiley Xâs Climate Control family, this new model features a soft, removable Facial Cavity⢠Seal that blocks out wind, airborne debris and reflected light and creates a comfortable, climate-controlled environment for the eyes. MSRP: $160
(Right) Those with a passion for angling will love the WX Omega Model #ACOME12, featuring Wiley Xâs Polarized Emerald Mirror lenses with an Active Lifestyle Series frame dressed in Kryptek Neptune camouflage. This cool, shadowy-blue camo embodies an aquatic predator lurking just beneath the surface, and empowers wearers with stealth and positive attitude as they stalk their favorite blue-water game. Wiley Xâs combination of 8-layer polarization, amber tint and emerald mirror coating give fishermen the ability to visually pierce the surface and detect cruising gamefish, shoals of baitfish and predators hiding beneath weedlines. MSRP: $140
There are three new frames, one new lens, and special coloration on select frames. The Remora, Half Moon, and Rincon are all new styles in this collection, and feature Costaâs signature lens and frame construction technologies.
1. Half Moon in NEW Tiger Shark with Green Mirror Glass lenses – MSRP: $249
2. Rincon in Shiny Black with Blue Mirror Glass lenses – MSRP: $249
3. Remora in NEW Tiger Shark with NEW Gray Silver Mirror lensesMSRP: $169
The New Generation in polarized sunglasses. Features Sharpvision Nirtech optics that control the light spectrum and absorb harmful NIR rays. Nines lenses not only block harmful Near Infrared light (NIR) and 100-percent UVA + UVB but also keep pristine lens clarity unlike other NIR lenses. From fishing offshore, on great lakes, or in the deep sea we strive to give the sharpest, most enhanced view. MSRP: $89.99 (Polycarbonate Lens) or $159.99 (Glass Lens)
1. Batwolf Prism Shallow Water Polarized KVD
Oakley Batwolf sunglasses are about original style, and it’s a clean look of authenticity that makes the statement. A single continuous lens sweeps across a comfortably lightweight O Matter frame. Two interchangeable icons are included to change your look in seconds. The company designed this frame to fit comfortably on medium to large faces. MSRP: $210
2. Oakley Turbine Prizm Deep Water Polarized
Turbine cranks up the active look with interchangeable icons plus inset zones of sure-grip Unobtainium. Along with clean lines of comfortably lightweight O Matter and a lens shape inspired by the companyâs popular Hijinx sunglass, its durability and performance are perfect for both active and daily wear. MSRP: $200
3. Oakley Fuel Cell Prizm Desolve Camo Collection
Oakley worked with a mix of art and technology for some time. The idea was to create clean, authentic style for those who donât just walk the path of life â they stomp it and leave footprints. Thatâs what led to Oakley Fuel Cell. The idea here is unflinching originality and a smooth look. Itâs proof that when authenticity speaks for itself, it speaks with volume. MSRP: $150
4. Oakley 4 Flak 2.0 XL Prizm Deep Water Polarized
With High Definition Optics in a ruggedly durable yet comfortably lightweight design, this semi-rimless slice of Oakley engineering takes performance to the next level and brings style along for the ride. MSRP: $200
POPH2O is the ultimate catch for those born to be on the water. Cutting-edge lenses with generous coverage allow you to see deeper below the surface and will help keep your lines tight all day long. Whether youâre fighting a largemouth bass on the river or pulling an 800-pound marlin into your boat, Popticals offer superior performance to reel it all in.
