Tim Horton decides to join Lew’s
SPRINGFIELD, Mo.- Lew's proudly announces that Bassmaster Elite Series angler and former Toyota Tundra Bassmaster Angler of the Year Tim Horton has picked Lew's for his choice of reels, starting immediately. The popular Muscle Shoals, Ala., angler's decision to join Lew's places him among other high profile anglers who have recently signed with the brand that is turning heads in the fishing industry.
Menendez signs with Lew’s
Bassmaster Elite Series angler Mark Menendez announces that he has joined Team Lew's.
How to use JJ’s Magic
JJ's Magic founder JJ Polak demonstrates how to dye diffrent types fishing baits.
2010 anglers’ gift guide
'Tis that season again. Time to rack your brain in an attempt to remember if someone has left hints as to what they'd like to receive this holiday season.
39 must-see gift ideas
Even if you're buying for someone else, our 2014 Holiday Gift Guide is a must-see for bass fishermen.
Three for the Show
Florida pro, Terry "Big Show" Scroggins, says there are three lures he won't leave home without in autumn all of them crankbaits.
Best of the rest
The booths at ICAST cover acres of the floor at the Las Vegas Convention Center. The BASS staff works tirelessly to cover the entire floor and give every one of the products their just due.