Berkley’s efficient mini line spooler
One of the simplest spooling devices ever devised for efficient spooling.
XCalibur’s EEratic deep diving shad
It dives deeper and produces more action than most any other jerkbait on the market.
2011 Holiday Gift Guide for fishermen
Give (or get yourself) some cheer this holiday season with our 2011 Holiday Gift Guide for fishermen.
Spro’s silent Big Daddy crankbait
Elite pro Russ Lane designed this bait to be silent in order to prevent spooking highly-pressured fish.
Lowrance unveils new Elite and Mark Series
The Lowrance Mark-4 and Elite-4 prove that customers don’t have to compromise features or performance when shopping for a new fishfinder or chart plotter at a lower price.
Shimano’s Citica casting reel
Shimano has given the Citica "High Efficiency Gearing," which is said to produce more fish-moving power than a standard gear set.
A $400-plus swimbait? Hai!
Record-holder Kurita claims he battled a 28-pound bass with one of these high-end beauties.
Taylor Man’s Hawg Seeker jig
It swims, flips and catches bass that live in thick cover. These things are the Rolls Royce of flipping jigs.
Outkast’s Finesse jig
To catch those fickle bass that shy away from bigger, more intimidating baits try this new jig from Outkast.
Shimano’s Citica is reeling them in
The Citica is a great option for anglers who are wanting a high-quality reel but don’t want to shell out big bucks.
