Carhartt’s entry into fishing
The back-story of Carhartt’s entry into fishing apparel began like many ideas. It started with employees swapping fish stories in the office hallways of company headquarters in Dearborn, Mich. Fish...
Shimano Solutions: Elites’ favorite winter rod and reel combos
Oklahoma may not be obviously linked to Frost Belt states like Minnesota, Wisconsin and Maine, but it has hosted some of the coldest tournaments in Bassmaster history. Three-time Bassmaster Classic...
Lew’s owner acquires Strike King
Austin, Texas – Lew’s Holdings Corporation (“Lew’s”), a portfolio company of Peak Rock Capital, a leading middle market private equity firm, announced today that it has acquired Strike King Lure...
Gear Review: BioLogic Perfect Pond Plus
What is it? Mossy Oak BioLogic Perfect Pond Plus fertilizer What sets it apart? The point to fertilizing your bass pond is to grow bigger and healthier bass. Developed by...
Daily Limit: Culling with a clean conscience
Editor’s note: This story came from a content conference B.A.S.S. had with key partners in the Little Rock studio of Bassmaster LIVE. Here are two more stories from that week:...
Daily Limit: Aussie’s path to Abu team
Editor’s note: This story came from a content conference B.A.S.S. had with key partners in the Little Rock studio of Bassmaster LIVE. Here are two more stories from that week: T-H...
Gear Review: Leatherman Skeletool KBX
What is it? Leatherman Skeletool KBX What sets it apart? Known for its broad array of multi-tools, Leatherman builds on the success of the sleek and ultra light Skeletool multi-tool...
High-visibility braid
Those flamboyant colors that have been showing up on everything from boats to sneakers and tournament jerseys are finding their way onto Bassmaster Elite Series anglers’ spinning reel spools. While...