BIRMINGHAM, Ala. — Mossy Oak and B.A.S.S. have formed a partnership, which names Mossy Oak as the Official Pattern of B.A.S.S. The marriage of the fishing and hunting worlds through these two well-known outdoor brands comes in conjunction with the launch of Mossy Oak Elements, a line of patterns that offers designs specific to the angling community as well as hunters.
“As Mossy Oak expands into the fishing market with the launch of our new fishing lifestyle pattern, Elements, we knew we had to partner with a leader in that industry. B.A.S.S. was top of mind,” said Chris Paradise, Chief Sales Officer for Mossy Oak. “Bass fishing is immensely popular and B.A.S.S. is the clear leader in that space with a massive reach. Combining two iconic brands, the best lifestyle pattern in Mossy Oak Elements and a long list of leading manufacturers, we are going to make waves in the outdoor industry.”
Bruce Akin, B.A.S.S. CEO, applauded Mossy Oak’s entry into the bass fishing arena.
“Bass fishing is a large and lucrative market, and we are excited about helping Mossy Oak reach that market,” Akin said. “Our 500,000 B.A.S.S. members and the 4.4 million readers of Bassmaster Magazine are loyal to companies that invest in the sport. They appreciate innovative and quality products, and I know they will be eager to try out the new Elements pattern.”
To learn more about Mossy Oak Elements, visit www.mossyoak.com. For pattern licensing information, visit why.mossyoak.com.
