![](https://www.bassmaster.com/wp-content/uploads/2017/02/bison-cooler-1.jpg)
What is it?
Bison Pink Soft-Sided Cooler
What sets it apart?
Aside from the obvious beverage cooling characteristics and ergonomically friendly handles, this cooler is built for her, and keeping her happy is paramount. Look, Mother’s Day is right around the corner, why don’t you do right by the one who holds the fort down when you’re on the water and get her a pink cooler?
How do I use it?
Load this thing up with with your favorite drinks and snacks … scratch that, her favorite drinks and snacks and head to the lake. Keeping refreshments within arm’s reach during all weather conditions will keep you both on the water longer, and that means more fish.
How much?
$99
More Information:
Angler’s insight:
If you’re like me, pride has no place in your life, but your significant other is largely responsible for supporting your front-deck and baitcasting habits. Go out of your way to dote on her with some gear that she will be proud of. The result, a happy woman and more time on the water for you in 2017.