WHAT IS IT?
Berkley Jack 7 Lipless Crankbait (2 3/4 inch, 3/4 ounce, sinking)
WHAT SETS IT APART?
Part of Berkley’s next-generation lipless lineup, the Jack 7 brings a fresh edge to traditional lipless crankbaits with a combination of smart design and versatile performance. Designed with a knife-blade-style back and tungsten internal weighting, this bait falls fast and flashes hard — making it an excellent tool for targeting suspended fish or covering water quickly.
What makes the Jack 7 unique is its ability to adapt to different retrieves. It can be ripped on slack line for an aggressive fluttering fall or fished on semi-tension for a more controlled glide. Dual flash-point technology, loud rattles and a flat-sided profile increase side flash and vibration, especially in clear water or when burning through grass. Finished with high-end paint jobs and armed with Fusion 19 hooks, this bait holds its own next to higher-priced competitors.
HOW DO I USE IT?
The Jack 7 is built for yo-yo retrieves, grass rips and long bomb casts. Use it around offshore structure, points, submerged grasslines or even vertically on sonar targets. On the fall, it tracks with a realistic flutter, and on the pull, it gives off sharp vibration and consistent flash.
For anglers using forward-facing sonar, the Jack 7 can be dropped vertically on fish and controlled with precision, thanks to its fast sink rate and stable tracking. It fishes best on medium-heavy gear with a moderate or fast-action rod and can handle anything from shallow flats to 40 feet of water.
HOW MUCH?
$10.99
MORE INFORMATION:
ANGLER’S INSIGHT:
I got my hands on the Jack 7 in Chrome Red Perch and took it out for a mid-fall trip where bass were suspended in 10 to 15 feet over grass. This bait rips through vegetation better than most, thanks to that knife-edge top, and I could feel every pulse on the retrieve. It fell fast and straight, which made targeting fish with sonar a breeze.
One thing to note: it can spiral in the air a bit if you overpower your cast, but that’s easy to avoid with a smooth release. I appreciated not having to swap the hooks — Berkley’s Fusion 19s are sticky sharp right out of the box. After one trip, I picked up a few more to rotate colors. For its price point and performance, it punches above its weight.
