BIRMINGHAM, Ala. — For the third consecutive year, Whataburger, the Texas-based chain known for big flavors and fresh ingredients served up just like you like it, has signed on as a Bassmaster Elite Series tournament title sponsor. The 2023 Whataburger Bassmaster Elite at Lay Lake will be held May 11-14 in Shelby County, Ala.
“Whataburger loves supporting local events in our communities, and we’re happy to be partnering with the Bassmaster Elite for another year,” said Jeff Altman, Whataburger’s Director of Sponsorships, Marketing & Innovation. “Lay Lake will make for an exciting competitive event with conveniently located Whataburger restaurants in Birmingham and the surrounding region.”
Two previous Whataburger-sponsored events saw hometown pros take their first Elite Series victories. At the 2021 Bassmaster Elite at Neely Henry Lake, Alabama pro Wes Logan charged from eighth place to claim the Day 3 lead at the event and held on to his Day 4 lead to win by just 1 pound, 6 ounces. While in 2022, Tennessee’s Brandon Lester slammed the door on the competition at the Whataburger Bassmaster Elite at Pickwick Lake, Tenn., besting the rest of the field by more than five pounds.
Best known for its spotted and largemouth bass, the historic Lay Lake is a top choice for anglers year-round, and competitors will have the opportunity to tackle this 12,000-acre Coosa River impoundment multiple times with B.A.S.S in 2023. In addition to May’s Whataburger Bassmaster Elite event, the same storied fishery that has hosted four Bassmaster Classics will welcome the Strike King Bassmaster College Series Wild Card presented by Bass Pro Shops June 9-10 and hosted the Strike King Bassmaster High School Series presented by Academy Sports + Outdoors earlier in the year.
Live coverage of all four days of the Whataburger Bassmaster Elite at Lay Lake starts Thursday, May 11 on Bassmaster.com, Tubi and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders beginning at 8 a.m. ET on Saturday and Sunday. For more information, visit Bassmaster.com.
Fishing fans can also discover their favorite anglers’ go-to orders and savor a taste of the Whataburger lore throughout the 2023 Elite Series season with “Whataburger Wednesdays” on the Bassmaster social media channels.
Connect with #Bassmaster on Facebook, Instagram, Twitter and TikTok.
