BIRMINGHAM, Ala. — For the second time this season, fishing fans will be able to watch, learn and shop in one seamless experience during Days 1 and 2 of the Guaranteed Rate Bassmaster Elite at Lake Oahe. Omnia Fishing and B.A.S.S. have partnered to simulcast Bassmaster LIVE as a shoppable stream on Omnia’s website and mobile app.
Omnia’s simulcast will identify the baits and gear used by the pros during the event, making them available for purchase in real time. Plus, new for Oahe, the shoppable simulcast will feature special guests, behind-the-scenes content and discounts.
“The response that we got from our first shoppable livestream of a Bassmaster Elite event was great,” said Matt Johnson, CEO of Omnia Fishing. “We’re excited to see what the Lake Oahe event brings and will be ready with info on the gear, as well as a bunch of new goodies for viewers.”
Anglers often use their time on camera during Bassmaster LIVE to help educate anglers of all levels on how to break down a fishery and what techniques and gear will help them be most successful. The Omnia Fishing Bassmaster LIVE simulcast will provide an opportunity for enthusiastic fans to follow along as their favorite Elite anglers adjust to current conditions while Omnia’s live shopping platform guides detail-hungry anglers through the pros’ bait, rod and reel selections.
Omnia Fishing currently sponsors three Elite Series anglers — Wisconsin’s Bob Downey, who is coming off a Top 10 on the St. Lawrence River, 2021 Bassmaster Angler of the Year Seth Feider of Minnesota and South Carolina’s Patrick Walters, who has earned Century Belts in two consecutive seasons.
Fans will be able to shop along with the pros August 18-19 during the Bassmaster Elite at Lake Oahe at OmniaFishing.com and on the Omnia Fishing app, which is available free in the Apple and Google Play stores.
