New Products from Berkley 2021

What is PowerBait?

You don’t eat food that tastes bad. Neither do bass. Our scientists have dedicated decades of research to learning how fish use scent and taste to influence their decision on...

The PowerBait difference

From weather forecasts to fish finders, science makes life—both on and off the water—easier. That’s why we at Berkley use science to develop and test our baits. Our team of...

The new shapes of Berkley Powerbait

Explore the new PowerBait jigs

Berkley: Your Fish. Our Science.

Your Fish. Our Science. Put your trust behind baits driven by science, experience, and countless hours of testing. We’ve done the science, now you catch the fish.

Introducing the PowerBait Gilly

COLUMBIA, S.C. — Bass fishing in Japan continues to influence American anglers, especially when it comes to new finesse presentations and swim baits. Always in search of an on-the-water advantage, Berkley...