Latest Industry News

Why I came home

Before I get into the details of all of this I want to say that our decision wasn’t easy. It was the toughest career decision I’ve ever made. I have...

Gear up with Blackfish in 2021

Gear up with Blackfish in 2021!

Chris Jones introduces the BOOYAH Mobster Swim Jig

St. Croix: New Victory Series revealed

PARK FALLS, Wisc. – Bass anglers experience diverse victories, some of which are shared by all. One such collective win is the injection of millions of new and reactivated anglers into...

John Crews on the Adrenaline Rain Suit

Striker Pro and Elite Series Veteran John Crews has relied on the Adrenaline Rain Suit to stay dry while fishing tournaments across the country for the past few seasons. Learn...

Z-Man Fishing: A Seth Feider Trifecta

Hank Cherry shows off Berkley Stunna

Meticulously crafted to the exact specifications of Berkley pro and 2-time Bassmaster Classic champion Hank Cherry, the all NEW Berkley Stunna 112 comes in a standard and +1 version that...

Abu Garcia Veritas Combos

COLUMBIA, S.C. — The secret is out on Abu Garcia’s Veritas rod lineup. Feature-rich with striking aesthetics and performance that rivals rods costing twice as much, the acclaimed Veritas rod is...

If I could only fish for one

Every angler has a favorite species of bass. Me? I get excited about all of them. Whatever the predominate species of bass that lives in a given lake is the...

Smallmouth ironman surpasses milestone

PARK FALLS, WIS. — New Berlin, Wisl, angler, Bill Schultz, began keeping a fishing log in 1992 when he got back into fishing. It began as a simple and practical way...