Latest Industry News

YETI Hot Seat – Lake Champlain

The weights at Lake Champlain were as tight as they could be and the YETI Hot Seat exchanged numerous times before Kyoya Fujita took it over for the win.

Yamaha Rightwaters broadens reach through new website, social media channels

Kennesaw, GA — Yamaha Rightwaters™ strengthens the reach of its conservation messages through the launch of a new website (yamaharightwaters.com) in addition to Instagram. Through site updates and social media posts, Yamaha Rightwaters’...

Walters credits mustache for victory and Yamaha Power Pay Bonus

Patrick Walters drove his Yamaha-powered bass boat further each day across Lake Ontario than most folks drive on their morning commute to the office. He pushed his 250-horsepower V MAX...

Joey Cifuentes wins 2023 Dakota Lithium Bassmaster Rookie of the Year

Yamaha Clip of the Day: Taku Ito looking for 2nd win at St. Lawrence

Matt Robertson is a future NFL Wide Receiver, team TBD

Robertson culling

Fish care done the right way

I saw something at the Berkley Bassmaster Elite at the St. Lawrence River presented by Black Velvet that was inspiring. The fishing was pretty darn good; Micah Frazier’s come-from-behind victory...

Cody Huff leads Day 1 of Bassmaster Elite at Lake Champlain with 23 pounds, 3 ounces

Cherry on the board day 1