Introduction to Fishing
My introduction to fishing came when I saw a 4-foot rattlesnake crawl up a tree out of the water. Out of curiosity, I decided to cast under it, and whatever was about to eat that snake jumped out of the water and took my lure. The first bass I ever caught was a trophy bass. I have been hooked ever since.
My parents have no involvement in the fishing industry—they work in the city and prefer city things. I had to figure it out on my own, but I made friends in Alabama who taught me everything I needed to know to become a successful boater. My parents still don’t know the first thing about it; I’m not even sure they know what a trolling motor is.
Representation and Visibility
The fishing community often assumes that the majority of women in the industry are either highly educated or not experienced at all. As a business owner myself, I find it challenging to advertise products to fisherwomen since the market is so small. Many companies tend to avoid sponsoring female anglers. While some companies are quick to adopt, I believe it is significantly more difficult for a female angler to get sponsored without knowing whom to ask or where to look.
As a business owner (Loosa Linen Co.) I understand that if apparel companies aim to attract male customers, they often do not represent women. Unfortunately, this is the case for most of the fishing industry. However, versatile products like boats, lures, and poles are beginning to showcase women more frequently. I believe the female fishing industry is still extremely small, and women need to take the initiative and put themselves out there more to see greater representation. It’s the only way it will happen.
Support Systems
Ethnic anglers (Asian, African American) are significantly underrepresented in the fishing industry, much like women. I work closely with a group of these individuals as they welcome me with open arms. We recognize each other as smaller communities within the fishing industry and can relate to one another. We treat each other like family, sharing knowledge, ideas, and even equipment. The majority of anglers who helped me acquire all the knowledge I possess are African American and/or of Asian descent.
Equality and Inclusion Efforts
We need female-focused fishing brands. However, to establish these companies, we need customers for these brands. To attract customers, we need more women to become involved in the fishing industry. The moment women own the next largest fishing corporation is the moment we will see significant support, career opportunities, and advertising for women’s success in the industry.
Advice for Aspiring Female Angler
You need to become independent and learn how to ignore negative criticism. Understand the mechanics of your boat and equipment, which you can learn through trial and error. Many anglers will be willing to help if you find yourself in a difficult situation. Start posting on social media often, as it will support your goals later on. Content is how you communicate with others and form connections. Just like with live-scope, content has become nearly essential for success.
You can follow Sydney on Instagram: @sydneyflewis and follow her business @loosalinen
