On the hook with Katie Jo Buchanan

Katie Jo Buchanan, better known as the "Pluff Mud Princess," has channeled her personal journey into an inspiring mission to empower youth and women in the fishing community. From overcoming personal loss to establishing her own fishing education business, Katie Jo's story exemplifies resilience, passion, and a drive to create opportunities for others.

Introduction to Fishing

Most people, when they think of their inspiration with fishing, reminisce on those early years of childhood where their dad, brother, or uncle taught them most of what they know. In an ideal world, I’d have the same story to tell. But my inspiration with fishing passed away two weeks after my 8th birthday. Instead of learning how to cast a line or tie a knot, I grew up memorizing how to call 911 and learned firsthand what a heart attack looked like.

My dad was a huge bass fisherman, and in a perfect world, he would have shared that knowledge and passion with me. Unfortunately, his fatal heart condition, Dilated Cardiomyopathy, prevented him from teaching me, but his legacy left a lasting impact.

I rediscovered fishing in my teenage years through a boyfriend. From that first cast, it felt like I was reconnecting with my dad, learning everything I had missed out on. Over the last decade, I’ve taught myself through trial and error, with guidance from amazing colleagues and anglers along the way. Today, I’m proud to educate and empower youth and women through my business, Pluff Mud Princess Outdoors, LLC, offering fishing classes and events for those who often feel excluded—just as I once did.

Experiences and Challenges

One of my most positive experiences is sharing my passion and knowledge with others. Watching a new angler perfect a knot they’ve been practicing or catch their first fish is incredibly rewarding.

As for challenges, I’ve faced moments where inclusion and understanding could be better. Some people assume everyone should already know the basics of fishing, but that isn’t the case. Fishing should be for everyone, and the opportunity to learn should be accessible to all.

Perceptions and Attitudes

While there has been a tremendous change in the acceptance and respect for women in the fishing industry, stigma still exists—especially for women involved in social media. There’s a pressure to conform to a certain image of a “lady angler” to gain respect or opportunities, but I always encourage others to stay true to themselves.

You don’t have to fit a mold or compromise your authenticity. Whether you fish regularly or just cast a line occasionally, you’re an angler. Respect begins with being true to yourself.

Support Systems

While men still outnumber women in the fishing industry, the women here are some of the most devoted and welcoming people I’ve ever met. Joining women’s angler groups has not only provided lifelong friendships but has also encouraged more women to get involved in the outdoors.

Groups like Angling Women in Charleston, SC, and the IWFA (International Women’s Fishing Association) are great examples of organizations promoting women in fishing. Their support and camaraderie have been invaluable to me, and I’m proud to count many of these amazing women as close friends.

Representation and Visibility

Women’s representation in fishing has come a long way. It’s not that women didn’t fish before, but opportunities and media coverage were lacking. With more women becoming tournament anglers, company spokeswomen, and leaders in the industry, young girls and even older women now have role models to look up to.

The more women are visible in the industry, the more inspiring it becomes for others to join, whether they’re 8 or 48 years old.

Personal Achievements

One of my greatest achievements has been establishing Pluff Mud Princess Outdoors, LLC. Hosting and instructing educational events for youth and women in Charleston, SC, and surrounding areas has been life-changing.

Looking back at my first “Fishing 101” class, there’s no greater feeling than watching someone succeed who never had the opportunity to learn before. I’m deeply passionate about providing access to fishing education for those who might otherwise be left out.

Future Perspectives

In the next 5 to 10 years, I hope to see the continued progression of women in the fishing industry. I also hope that acceptance and respect for female anglers translate fully to the broader outdoors community.

While social media and industry support are important, nothing beats working directly with your local community. Empowering women and building confidence on the water will create lasting change. My hope is that this movement of inclusion and empowerment continues to grow for generations to come.

Advice for Aspiring Female Anglers

You are an angler, no matter where you learned, when you started, or if you haven’t begun yet. Fishing is for everyone, and your journey is yours to define.

Don’t let anyone or anything make you feel less than. Dream big, start small, and support others along the way. Remember, it doesn’t matter where you begin—only that you begin.

You can follow Katie Jo Buchanan on Instagram: @pluffmudprincess_outdoors
and Facebook: Pluff Mud Princess Outdoors.