BIRMINGHAM, Ala. — B.A.S.S. and Under Armour, Inc., a global innovator in performance athletic and outdoor apparel, footwear and accessories, are proud to announce a new partnership for the 2025 Bass Pro Shops Bassmaster Classic in Fort Worth, Texas. Under Armour will be the presenting sponsor of the biggest show in bass fishing. The collaboration brings together two iconic brands and sets the stage for an epic world championship event.
“We are incredibly excited to partner with B.A.S.S. to bring the Bassmaster Classic to Texas,” said Sean Eggert, senior vice president of sports marketing at Under Armour. “Under Armour has a strong tradition of producing innovative outdoor products for the best athletes in the world, and the Bassmaster Classic is the pinnacle of bass fishing, so we couldn’t be more thrilled to take our support for the sport to its biggest stage.”
At the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour, Under Armour will introduce their innovative UA Fish Elite apparel line. This collection is designed to tackle one of the biggest gear challenges faced by anglers — sun protection. Featuring the lightest fabric ever created by Under Armour, the line offers 40+ UPF sun protection and superior moisture-wicking capabilities, ensuring anglers stay cool, dry, protected and comfortable in the most demanding conditions. Attendees will also get a chance to experience the UA Shoreman Deck Boot, winner of the “Best New Footwear” award at the 2024 ICAST sportfishing trade show.
Under Armour will also offer exciting experiences for attendees, including:
- Custom T-shirt Printing: Visit the UA booth to choose a design and watch your custom T-shirt come to life as your shirt is pressed.
- UA Freedom Day (Saturday): Under Armour will honor first responders and military personnel with special discounts at their booth, along with a live national anthem performance by Purple Heart recipient JP Lane at the weigh-in ceremony.
- Giant Shoreman Deck Boot: Fans can visit the arena lobby to see a giant, Texas-sized replica of the UA Shoreman Deck Boot and enter for a chance to win one of 30 pairs, with 10 winners announced daily.
- Exclusive Giveaways: Each day, fans will have the chance to go home with special prizes.
- UA Fish Athletes: Fans will have a chance to get up close and personal with some of the top anglers, including reigning Progressive Insurance Bassmaster Angler of the Year Chris Johnston, his brother and fellow Elite Series angler Cory Johnston and other special guests.
“We couldn’t be happier to announce Under Armour as the presenting sponsor for the 2025 Bass Pro Shops Bassmaster Classic,” said B.A.S.S. CEO Chase Anderson. “As companies, we are committed to being leaders and innovators in our respective industries; now we will share the largest stage together at the Super Bowl of Bass Fishing in Texas in 2025 before what could be a record-setting crowd of the most passionate and devoted fans in professional fishing.”
The Bassmaster Classic is sportfishing’s most iconic event, and fans were paying attention at the 2024 Classic in Tulsa, Okla. The world championship of bass fishing exploded on social media, setting records for impressions (22 million), video views (6.5 million) and engagements (2.2 million). Fans also streamed 28 million minutes of content across Bassmaster LIVE digital platforms, and live coverage on FOX and FS1 reached 3.8 million viewers across the two days of coverage on those networks. Following the success of the 2024 season, the final two days — Saturday and Sunday — of the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour will be broadcast live on FOX with expanded coverage.
2025 Bassmaster Classic Title Sponsor: Bass Pro Shops
2025 Bassmaster Classic Presenting Sponsor: Under Armour
2025 Bassmaster Classic Platinum Sponsor: Toyota
2025 Bassmaster Classic Premier Sponsors: Bass Pro Shops, Dakota Lithium, Humminbird, Mercury, Minn Kota, Nitro Boats, Power-Pole, Progressive, Ranger Boats, Rapala, Skeeter Boats, Yamaha
2025 Bassmaster Classic Outdoors Expo Presenting Sponsor: GSM Outdoors
2025 Bassmaster Classic Local Partner: Anderson Merchandisers, BDS Suspension, Cavender’s, MAXAM Tire, TNT Fireworks
2025 Bassmaster Classic Host: Fort Worth Sports Commission
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Md., is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit about.underarmour.com
