BassmastHER
Welcome, ladies! You are now a part of a passionate community of female anglers. Although gender does not dictate how successful you can be on the water, we know it helps to have a like-minded support system for education, travel, inspiration, and ideation.
Gear Review: Columbia Women’s PFG Dry Tortugas Boot – Wide
WHAT IS IT? Columbia Women’s PFG Dry Tortugas Boot WHAT SETS IT APART? One of the biggest differences is the availability of a true wide-width option. Finding women’s fishing footwear...
2026 Toyota Owners BassmastHER Workshop at Lake Guntersville
It was all smiles at the 2026 Toyota Owners BassmastHER Workshop at Lake Guntersville as women from all around came together to learn and celebrate women in fishing.
Gear Review: Women’s SolAir Lightweight Pants
WHAT IS IT? FORLOH Women’s SolAir Lightweight Pants WHAT SETS IT APART? The FORLOH Women’s SolAir Lightweight Pants are warm-weather performance pants built for anglers and outdoor enthusiasts who need...
Fischer looking forward to fishing, fellowship at Toyota Owners Tournament
For Team Toyota pro Kristine Fischer, some of the best tournaments of the year aren’t necessarily the ones with the most money on the line.
BassmastHER
Women-owned brands making their mark on the fishing industry
From innovative fishing products to custom tackle and apparel, these three women-owned businesses are bringing fresh ideas and creativity to the fishing industry.
Fischer’s simple solution for storing urchin-style baits
Kristine Fischer shares how she keeps her urchin-style baits organized, protected and ready to fish with the Lurchin Urchin Vault.
How to get the most out of your finesse setup
Finesse fishing has never been about doing more. In fact, when bass get pressured, conditions get tough or the bite simply slows down, doing less can often be the key to getting more bites.
Don’t let shorter days cut your fishing short
Break up the same old weekly routine with an evening on the water and discover why fall night fishing might become your new favorite after-work adventure.
Why Fishing Is Humanity’s True Universal Language
Fishing transcends generations, cultures and boundaries, connecting humanity through a shared rhythm on the water.
Cast Into the Deep
“Put out into deep water, and let down the nets for a catch.” — Luke 5:4 The water is the ultimate equalizer. You can spend days practicing, studying electronics and...
